grüum, Manchester-based skincare and haircare brand, launched a new range of sustainable wash bags to help fighting ocean pollution thanks to a toiletry essential.

As we could expect, the pandemic dictated what to buy or not to buy, and expanded its impact way beyond our social life. The distress and uncertainty took their toll in a very personal sphere of our daily habits: buying skincare. It is the rise of a new trend, the 'skinimalism'.

The popularity of Korean cosmetics has no boundaries and the net makes great ideas run faster than ever. A new Korean skincare brand has just landed in the UK introducing itself with its luxury skincare for him: Atomy Homme.

The 'Martini', the 'Brazilian', the 'Classic'... No, these are not the names of some fancy Summer cocktails but three popular bikini waxing styles. Waxing the bikini area can be quite challenging at first, but everyone can master it at home with pro tips, practice and the right product like Sugar Coated Bikini Hair Removal Kit.

Charlotte Rhys made its name in South Africa as a luxury fragrance brand that takes responsible actions toward the environment, the local flora and society. Fashions Finest dived into this new scented world to share some considerations.

You can escape the city to unplug from the routine but you cannot forget your skincare regime. The solution is portable, stylish and eco-friendly, it is called The Karry.

Give a romantic flair to your makeup look and add all the gentleness of mineral-based cosmetics with Pure Anada and its award-winning 'Dreamy Compact Palette'.

For a long time, stretch marks were something to be ashamed of. The 'natural beauty' wave thought us to accept them and see those lines as part of life. Treating them to restore the skin is still a good practice, we can try naturally.

The best investment for Summer is a trusty sunscreen that never let you down (in protection). If you are like us and ask more about your skincare, you are likely in the look for something that does more for your skin and the environment. SOS SPF 50 checks all these boxes.

Sensibio H2O Cleansing Micellar Water has a new dress. Bioderma Laboratoires has launched a brand-new Limited Edition 1L Pump for its micellar water.

Award-winning celebrity hairstylist Dionne Smith introduces a magic trick for all hairdressers: the Ebony Braiding Doll. The beautiful Ebony is a new way to learn how to cut and style Afro-textured hair thanks to her soft type 4 coils.

We know well how curly and Afro-textured hair needs special care to maintain its luscious beauty and health. Sophia London, a new haircare brand, answers this 'emergency hair call' with its official launch.

There something new in town and fashion expert Gok Wan makes no mystery about his love for it. It is Colorsport 30 Day Brow Tint, now with a new and improved formula.

Establishing a proper hair care routine requires a comprehensive approach, considering your hair type’s needs and common problems. This means you should not only choose the right hair care products but also acquire some healthy habits when it comes to washing, combing, and styling your hair.

Your haircare routine can be more sustainable both inside and outside the bottle. This is Arbonne's novelty: a newly launched haircare range reimagined to be completely green: TrueSmooth.

We are just at the start of the new season, but it is time to update our skincare routines. While we adapt our daily regimen to the rising temperatures, we can grab this occasion to joy the benefits of trending skincare ingredients.

Introducing a green revolution at your fingertips: Earthy Nails launches its long-lasting and eco-friendly nail colours combining salon-quality shine, sustainability and gentleness.

Although very common, skin issues like dryness and itchiness should not be skated over. With quick relief and long-lasting hydration, LOTIL skincare has been helping people for over a century.

CBD can be found everywhere, from healthcare to body care products, but CB.Do - premium CBD-infused tables - is a bit different.

Afro cuts are on our radar for Spring/Summer hairstyles. A-list hairstylist Stefan Bertin - who counts the likes of Letitia Wright, Hannah John Kamen, Elle Eyre, Sabrina Elba, AJ Odudu, and many more amongst his clientele - has revealed how natural hair textures can get the '70s hair look that is so hot right now.