Bringing together fashion trends for the plus size market, by focusing on brands that stock collections to at least a size 22, SLiNK effortlessly mixes high-end, web and highstreet brands to offer style for every budget.
SLiNK is plus size bias not centric. It is about promoting fashion, beauty, health and lifestyle that is not dependent on size. It promotes body acceptance rather than continuously searching for an industry ideal and focuses on changing the perception of plus size in the industry, which is often seen as frumpy. SLiNK models are always at least a size 16, not the size 12 which is seen as plus size in other parts of the industry.
SLiNK is a forward thinking plus size magazine that offers the same aspirational elements of the main glossies. Beautiful photography, intelligent articles, lifestyle reviews and tips ensure that SLiNK is both inspirational and practical. Utilising the art of fashion illustration and offering emerging talent a platform, SLiNK has opted to illustrate the trends rather than use traditional catwalk shots which don't fit within the ethos of the brand.
Aside from fashion, SLiNK offers beauty, hair and makeup trends, in issue one there are top tips from industry leaders such as Lee Stafford on summer hair trends and Andrew Gallimore 'Dior's UK Ambassador' on lipstick colours. There are also spa reviews, product news and recommendations. SLiNK covers everything from travel to exhibitions, theatre, film and book reviews, adding technology, music and television to the second issue.
Finally SLiNK has an incredible recipe section run by the Head Chef of the Flemings Hotel in Mayfair, London.
After only the first week, SLiNK has proved to be a huge success as thousands of women viewed this new fashion and lifestyle bible aimed at women 14+.