Tuesday, 24 May 2011

The Only Way is Essex

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The Only Way is Essex Star Lucy Mecklenburgh has joined the team at young womenswear brand Little Mistress and will be showing off pieces from the latest collection during the TOWIE cast holiday in Marbella this week.
Lucy couldn't resist slipping a few favourite pieces in her suitcase after a photo shoot for the launch of the new Little Mistress website, which will go live in the next few days. So expect to see Lucy this week in lots of one shoulder dresses and jumpsuits, chiffon maxi and mini dresses in a stunning colour palette including coral and fuchsia, all from Little Mistress.

Fashionista Lucy will bring an 'Essex' touch to the Little Mistress brand, choosing her favourite styles to create a 'Lucy Loves' section on the site. She will play an active role in creating a signature that will be very recognisable, with styles that will have Lucy's personal design touch.

The new Little Mistress website and on line shop will feature a photo shoot of Lucy in her much loved looks, with the opportunity for fans to click and buy straight away. Lucy's styles will become a must have for the savvy, party and playful girl out there.

Fans who want to get their hands on Lucy's key outfits can register on the site and follow the brand on Twitter and Facebook. To celebrate the launch of the site, there is a chance for one lucky new follower to win all the pieces Lucy wore on the photo shoot, bringing Essex style and bling to their own wardrobe.
Editors Notes

Little Mistress is a sexy, feminine and flirty young women's fashion brand, with collections that are bang on trend and a celebrity following already; with the likes of Leona Lewis, Peaches Geldof and Diana Vickers joining Lucy in wearing key fashion pieces and accessories from the Little Mistress portfolio.
The Little Mistress collection features adorably pretty pieces that can be worn day and night including bold printed maxi dresses, pastel dainty doll dresses, ruffled chiffon shirts and flattering jumpsuits. There is a nod to the 70's in the colour and shape styling, which is influenced by vintage YSL and lots of chiffon fabric makes for a very feminine, romantic feel running through the collection. Little Mistress releases new pieces monthly, so are always ahead with the trends.