After a series of successful pop-up shops around the city Soho was an obvious location for Percival, surrounded by interesting, independent and locally owned brands.
The party was supported by dj sets from Radio 1's Nick Grimshaw and Mercury nominees Django Django, as well as appearances from friends of the brand, George Lamb, Rick Edwards, James Brown & Theo Hutchcraft.
East London menswear label Percival, was founded three years ago by a group of four friends. Since the launch, the brand have put emphasis on quality workmanship, local production and lasting design. The shop currently stocks the Autumn Winter 2012 collection, new accessories and gift items as well as style collaborations with other labels and fabric suppliers.
Last night Percival celebrated the opening of their flagship store, on Berwick Street, Soho, London.
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