Ariella are returning to direct retailing as part of their three-year expansion plan and the 2,400sq ft Brent Cross store is the first physical shop the brand has run for nearly 30 years. Ariella now offers multi platform selling through its own e-commerce shop Ariella.com and the independent store, alongside its wholesale division the Cocktail Clothing Company, which serves leading multiple retailers with exclusives designs under their own labels.
The store has had a stunning refit for the opening, creating in 3D the Hollywood season design theme of the brand's recent TV campaign, offering a red carpet shopping experience for customers looking for cocktail, evening and special occasion dresses. Customers love the original design concept of the store, which features an abundance of mannequins not only between the display rails but also in a spectacular catwalk down the center of the spacious store and a huge cinema screen projecting Ariella's catwalk shows and events. There is also a luxurious seating area at the rear of the store for husbands and boyfriends to feel as comfortable as possible before they pay!
The store will carry the full Ariella London range with prices from £95 to £295 and the Ariella Couture collection of Designer dresses ranging from £200 to £2,000.
The Ariella store also offers an exclusive Bespoke atelier designer service, starting at £2,000, for that unique occasion, created by the Ariella Design Team who have dressed some of our leading celebrities for their red carpet events including the late Princess Diana, Leona Lewis, Amanda Holden, Myleene Klass, Michelle Rodriguez, Naomi Watts, Kelly Rowland and many more, making Ariella a firm favorite with the British fashion press.
Ariella CEO and co-founder Achilleas Constantinou, who was also a founder member of the British Fashion Council, explains why the brand is expanding at such a great rate not only in wholesale but also now again in retail. "We have a long history at Ariella. My late brother Aristos and I started in retail in 1966 growing to 11 branches including 3 in Carnaby St and surrounds and three in Oxford St by the late 70's. When in 1985 I tragically lost my brother I closed the retail division and focused on wholesale selling to some of the biggest retailers in the world and won a major industry award in every decade of our existence including the Queens Award for outstanding Export Achievement. Now thirty years later with all the young fashion graduates that head all the divisions in Ariella led by my daughter Lana Marie Constantine, Ariella is a vibrant Fashion platform with so many more original designs than we can wholesale that it seemed logical and inevitable to launch a fashion space where we can express our own vision of glamorous fashion today. "
The brand is currently the exclusive sponsor of the Hollywood Red Carpet Award Season including The Oscars, an amazing coup for an independent UK brand, as they secured the deal from previous sponsors LVMH and Moet Chandon.
Based in Hampstead London, Ariella has been at the forefront of British fashion since its launch in the sixties and has maintained its status as one of Europe's leading fashion houses for occasion wear. Next year the brand will proudly celebrate 50 years of continuous trading, always offering exclusive, original and beautiful styles for fashion conscious women around the globe.
The Ariella store is at the Brent Cross Shopping Centre, NW4 3FP. Opening times – weekdays 10am -8pm, Saturday 9am-8pm and Sunday 12pm- 6pm. The official and press opening of the store is scheduled for April 28th 4-8pm with Champagne, canapés and cocktails. All are welcome.
For more about Ariella please check the website www.ariella.com