Sunday, 12 April 2015

Chanel launches with Net-a-Porter

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Since Natalie Massenet created her online fashion emporium, Net-a-Porter in June 2001, luxury brands

such as Dolce & Gabbana, Balenciaga and Lanvin have all flocked to join the revolutionary shopping website.

And now, almost 14 years after Net-a-Porter first launched, Chanel are set to begin their involvement with the release of a fine jewellery collection, titled 'Coco Crush.' This small collection which includes exquisite gold rings and cuffs, will be launched on the 15th April – May 6th 2015 and will be the first time Chanel have expanded their online business with more than just beauty and fragrance products.

Alison Loehnis, president of Net-a-Porter has said she is "thrilled that Chanel has decided to work with Net-A-Porter on this exclusive initiative. Chanel is a brand that we admire greatly and we are incredibly honoured and proud to partner with them on their first-ever fine-jewellery ecommerce project. This fabulous collection completely embodies the unequivocal chic Chanel spirit - classic, modern and timeless - that is sure to resonate with our customer."

By the end of 2015 Chanel will go one step further, with the launch of their website, allowing their many customers to buy the brand online, bringing the prestigious fashion house firmly into the 21st century.

Shop the collection at