Thursday, 30 July 2015

Interview With Designer Denise Mahmud

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We speak to our London Fashion Week solo designer Denise Mahmud.

When did you become a designer?

When I was 14 I wanted to buy a sweatshirt to customise. My parents refused to buy clothes for me to cut up. So I went to the fabric store, bought what I needed, made a sweatshirt and then customised it. That was my first taste of creating my own designs.

Did you study Fashion?

I’m actually self-taught. At university I studied Political Science and Finance, with the intention of becoming a lawyer. Even when I was studying I continued to create and sell my one of a kind designs through word of mouth and by contracting with clubs to sell there exclusively. When I moved to London I stated selling at Old Spitalfields, Camden and Portobello Markets. That’s when I became interested in creating my own fabrics, so I decided to take a textile course choosing to focus on Batik, Shibori, silkscreen, block printing, weaving and embroidery.

Where does the name Moixa come from?

Pronounced Moy-sha, it’s a Catalan word meaning female cat. My brand use to be called Axiom, but when another company got the international trademark before me, I had to change the name. Moixa is Axiom reversed.

What is your favourite part of design process?

I love sourcing fabrics, beads and other haberdasheries for my pieces. My search often takes me across the world to get the right tools, so I can accurately execute the design I have in my mind.

How has your work evolved since starting your own label?

The brand evolves every season. I push myself to try new techniques and innovations to incorporate into my designs with the aim of keeping each garment individual and trend-resistant. Over the last 3 years I have incorporated more Avant Garde styles to my collections.

Tell us about your new Collection which will be seen for the first time at Fashion’s Finest; Beautiful Beast – Out of The Woods…

The main inspiration for this collection comes from the Nephila (aka Golden Orb-web Spider). My interpretation of her web is a shimmering handmade fabric which pulses through the collection.

It’s a magical journey from the spider’s home in the woods to the red carpet. I’ve chosen to use my web in a very alchemistic way, celebrating the colours of the woods, what the sun shining through would look like and the night sky that we might expect to see - full of glistening stars represented by Swarovski crystals, stones and beads. It’s all about texture, colour and curves.

The web fabric represents beauty and strength. The collection is about building and rebuilding one’s image and making a statement that is timelessly modern and inclusively ageless.

Who are you favourite designers?

That’s a hard question. There are so many, but the top of the list would have to be Chanel and Karl Lagerfeld. I really like French leather designer Jean-Claude Jitrois as well, what he does with leather is amazing.

What do you love best about being a fashion designer?

For me fashion is the life of ideas and expression. Designing is my way of expressing who I am and sharing it with the world.

You can see the Moixa Solo Show on Saturday 19th September 6pm.

To register for an invitation contact: