Saturday, 29 April 2017

Joey Essex Presents His First Designer Collection: Dafdae

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Joey Essex lunches his first collection at an Exclusive launch party on the 4th may 2017.

DAFDAE is a bespoke menswear brand with an authentic approach to fashion. It is the result of a creative collaboration between Joey Essex, Nathalie Ballout and Jake Taylor. All three designers have the same vision for DAFDAE de- spite coming from different backgrounds. The importance of combining fashion and sustainability and promoting slow fashion are two key goals for DAFDAE therefore most garments are up-cycled. All garments are hand crafted in London, each unique to its owner. DAFDAE aims to redefine modern luxury menswear, creating timeless pieces of wearable art. “Art has always been a passion of mine, so creating and physically making parts of the collection is a dream come true. I’m excited for the public to see the first collection of DAFDAE.” - Joey Essex

DAFDAE is the vision of the three creators focusing on promoting individuality and diversity, offering one of a kind hand painted and hand embroidered pieces. The collection consists of a variety of jeans, denim jackets, two- piece track suit sets, hoodie’s, t-shirts, shirts and caps. Prices ranging from £100 - £1000 and the collection will be sold exclusively online at DAFDAE wishes to make a difference by encouraging individuals to express themselves through fashion without any gender constraints.

“The fashion industry influences almost everyone in the world, directly or indirectly. I think that promoting diversity and individuality is important because if I did not then I will be justifying monotony, conformity, and uniformity.” -Nathalie Ballout.