Thursday, 13 January 2011

Island Michael Kors Palm Beach

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"I have always and will always love Palm Beach. It is the closest thing America has to Capri.
I make an annual trip each year to support our resort collection. Palm Beach is one of the few places left on earth where a jewelled bikini is considered a basic." – Michael Kors

Michael Kors introduces a new destination scent, Island Michael Kors Palm Beach. The fragrance is the sixth Island fragrance from the designer who bottles his passion for a jet-set lifestyle and exotic travels around the globe.

Growing up on Long Island, living and working in Manhattan, island-hopping to favourite destinations such as Capri, Phuket and Maui, Michael Kors truly embodies the spirit of the islands. Gregarious, energetic, easy-going and approachable, he personifies the island attitude. This carefree feeling combined with the luxurious Michael Kors aesthetic is what the Island Michael Kors fragrances are all about.

Inspired by its brilliant green palm trees and sun-drenched beaches filled with chic jet-setters, Island Michael Kors Palm Beach is the new destination in fragrance. A three-hour non-stop flight from New York takes you to the small dream-like island on the east coast of Florida, with exquisite sun-filled skies, tropical temperatures and miles of pristine white sand beaches and lush greenery. Known for its Gatsby-era architecture, stunning mansions with manicured lawns, high-brow shopping on Worth Avenue, and exclusive beach clubs, Palm Beach is the ultimate luxurious escape.

The Island Michael Kors Palm Beach fragrance captures the exclusive glamour of Palm Beach in a bottle. Bursting with sunny brightness, a cocktail of pink grapefruit, tangerine and sweet orange juice mingles with a soft breeze, transporting you to the playground of the rich and beautiful. Seductive jasmine and a dash of rum fuel the extravagance while hints of black tea and pink pepper provide an ultra-sophisticated edge. Like white cashmere over tanned skin, a layer of luxurious vanilla ensures the dream lingers well after the sun sets.

The Island Michael Kors Palm Beach fragrance is housed in a green bottle reminiscent of the verdant palm trees that bear the destination's name. The layered glass reflects the ocean water that rolls up and over the pristine white sand beaches. Inspired by the picture perfect sunny skies, the bottle is finished with gold highlights on the fragrance pump and logo plaque which decorates the side of the bottle. The outer carton features a tranquil, lush garden setting with palm trees over-looking the crystal blue ocean. The ultimate dream getaway.

Notes to Editors:

Island Michael Kors Palm Beach EDP 50ml RRP £42
Island Michael Kors Palm Beach will be available in the Michael Kors Boutique on Bond Street, London from January 2011

For more information contact:

Patrizia Galeota
Assistant Communications Manager
t: 0207 409 6859

Sheena Appadoo
Aramis & Designer Fragrances
t: 0207 409 6938

Aramis Press Office
Aramis & Designer Fragrances
t: 0207 409 6733