Known as one of the biggest independent events during London Fashion Week and being one of the most inclusive and diverse platforms on and off the catwalk it’s director Deborah St Louis is delighted to welcome the brand.
“The environment is one of the biggest concerns not only in the fashion but also beauty industry. Many of our designers incorporate sustainable and environmentally friendly materials, design and practices where they can. We are in a time where we ourselves as a business not only want to make better informed and sustainable choices but also expose our audience to sustainable brands. Emily Alexandra Cosmetics was founded by an ocean conservationist with a unique story. The brand is not only vegan, cruelty-free and water-resistant but also Ocean friendly with each sale supporting a worthy cause. We are very excited to have them on board.”
The vegan, cruelty-free US-based brand was founded by Emily Alexandra is known as the American Mermaid. The living mermaid and ocean conservationist sought a cosmetic line that was not only good for your skin but safe for the oceans.
As an activist and avid diver, she noticed first-hand the impact of human grooming products seeping into the marine ecosystem. Like herself she knew, her community wants to make smarter choices. She created her own cosmetics line that is safe for the skin but also the ocean.
Emily Alexandra’s drive to protect the planet as a whole led her to also support SupportingWater.org through her business. She believes that drinking water should be accessible to everyone no matter what. Customers can feel reassured knowing to make a safe choice for their skin, the environment and that a percentage of each Emily Alexandra Cosmetics purchase goes to backing the SupportingWater foundation.
The September edition kicks off with the “Let’s Talk Fashion Business” panel talk, and discussion this season features celebrity stylist and TV presenter Nicky Hambleton-Jones and will be hosted by presenter and actress Gayle Thompson.
Following this, the floor opens to some exciting collections from new and returning designers. Fashions Finest propelled the careers of Hellavagirl, John Herrera, and Matthew O’Brien and regularly features brands as worn by Paloma Faith, Madonna, Nicki Minaj, and others. The event draws not only the national and international fashion industry but also VIP’s from sport, entertainment, and business.
For more info: www.fashionsfinest.com/fashion-week
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