Thursday, 03 December 2020

Wear My Freedom Launches New Sizes

Written by Black PR
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Wear My Freedom Bra's

Wear My Freedom, the brand new underwear brand which launched in June 2020 with its revolutionary non-wired and ultra-comfy bra is increasing the sizes they sell.

The contemporary brand has increased the amount of sizes available from 22 to 54 sizes. Freedom Bra® was initially launched for size D+ cups but has now increased its offering to cater for even more sizes, allowing greater freedom for even more women.

The increasingly popular Freedom Bra® provides noticeably enhanced lift for D+ cup sizes in comparison to other high street non-wired bras, thanks to its combination of four-way stretch fabric and M-TEC® foam cups. There isn’t a compromise on comfort either, with many customer reviews stating that it is the most comfortable bra they have ever worn.

Founder Alex could only launch with 22 sizes to begin with, after spending her life savings launching the business, but was always keen to expand her offering as she grew. Being as inclusive as possible is incredibly important to the brand and as a size 32G herself, Alex wanted to make sure the offering available to women was much better than her experiences with leading underwear retailers. She endured years of pain due to poorly fitting bras and uncomfortable underwires.

The fabulous thing about Freedom Bra® is not only that it is free of wires but also removes other bra pain-points. The signature cross-over centre of the bra is not just part of the sleek design but creates natural separation and prevents irritation. The fabric and straps are soft and gentle on skin, made of polyamide mix fabric. Scratchy labels have been scrapped, and care instructions are instead printed on the hook & eye. The bra’s wider under band smooth’s as it lifts and its seam-free design means no cup lines, so it is completely hidden when worn under a t-shirt.

Alex tells us: “Many D+ bras that are available on the high street are incredibly dated when it comes to not only the design but the actual engineering of the bra. Once you go above a D+, bras need to be constructed differently rather than just doubling up patterns on a sewing machine. The Freedom Bra is a non-wired bra created specifically to give modern women the shape and support they need, without the age-old, pain-inducing wire and impractical lace and frills of the past. The weight-distribution within the bra has been engineered by D+ cup specialists for both comfort and support.”

Currently available in Black and Clay shades, sold in sizes 28-40, D-HH cup (band size depending), for only £55.00 each. It is currently exclusively available from the Wear My Freedom online shop.

Wear My Freedom is doing their bit for the environment by doing away with the tissue paper and endless plastic when packaging its bras, preferring to send them in a simple, elegant box made from a mixture of recycled and recyclable materials. The brand also offers a bra donation service in collaboration with Free The Girls, which helps survivors of sex trafficking, giving them an income by selling bras in the second-hand marketplace. Customers can select a free donation mailbag at checkout and post any of their unwanted bras back to Wear My Freedom who then donates them to the charity.

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