This latest collection showcases Doja’s eclectic and unique style whilst also touching upon latest trends.
PrettyLittleThing website originated as an accessories only website 8 years ago and are now the fastest growing retailer in the world, shaping the retail landscape. Customers trust them to deliver the latest product at the most competitive price. With a weekly site refresh of up to 1000 styles, they pride ourselves on constantly delivering an enhanced and interactive shopping experience. Not just anticipating trends; but creating them.
PrettyLittleThing CEO Umar Kamani says;
“We’re delighted to be launching a second collection with one of the most talented artists of the moment; Doja Cat. She has been working extremely hard on these designs with our team and I couldn’t be more excited for Doja to be fronting this summer campaign and sharing her designs with our customers”
With the ever-inclusive attitude that PrettyLittleThing always bring to the table, they have ensured this collection has a fit for everybody. Think ruched hems, figure hugging silhouettes and don’t forget the fabrics. They’re serving mesh and slinky and fishnet textures leaving your look nothing short of Juicy!
PrettyLittleThing and Doja Cat remind us that it is time to leave the 'sofa look' behind us and start to work bodycon, cut out and wrap style dresses into our summer looks, perfect for that roof top bar vibe.
When it’s time to socialise a little more, show up and glow up in the range of colour pops and loud prints whilst still mixing in those ever-needed neutrals.
Born and raised in L.A., Doja Cat made her first upload to Soundcloud in 2013 at just 16-years-old, and by 2018 her release of “Mooo!” catapulted her into the mainstream and was met with critical acclaim.
Moving from strength to strength, 2020 kicked off another amazing year for the hybrid artist with the success of her single “Say So” continuing to climb the charts. The track has been streamed nearly 1 billion times worldwide. The follow up “Like That” ft. Gucci Mane is currently climbing the radio charts sitting inside the Top 20 at Top 40 radio and inside the Top 10 at Rhythm. Doja was also the first Vevo LIFT artist to be announced for 2020
Speaking on her collection, Doja says;
“This is the beginning of something really special for me and I hope everyone enjoys this creation as much as I do! A beautiful pop of colour for summer and wearable pieces for all year round”
Summer is around the corner and this collection offers up floral ruched bikinis, cross-over crops and to-die-for two pieces.