Wednesday, 21 July 2021

Wear My Freedom launches positive pants for everyone

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Wear My Freedom

Never underestimate the value of a good pair of knickers! A complete sense of comfort and security starts from the right underwear, indeed. Wear My Freedom, the creator of the revolutionary non-wired Freedom Bra® for D+ cups, has just launched a line of pants that has confidence as its primary goal. 

The British underwear start-up Wear My Freedom moves forward with its mission to empower every woman and make her feel confident in her own skin with its brand-new range of comfortable knickers: Freedom Pants.


About Freedom Pants

Practical and breathable but also very stylish, the Freedom Pants (RRP of £20.00) have been developed to be as a second skin. The new range of pants created by Wear My Freedom comes in two styles - Brief and Short - and are available in two colours (black and clay) to match the original Freedom Bra® to perfection. Both knicker styles are available in sizes ranging from 8 to 18 and are made with elastane and polyamide like the Freedom Bra. The soft fabric has smooth seams to prevent visible lines. These specific features give you a sense of comfort and confidence under any type of clothing. The Freedom Brief is mid-rise and provides moderate coverage; the Freedom Short is mid-rise and provides slightly fuller coverage.

Deborah St. Louis (Fashions Finest director) says: 'Happy to receive 2 pairs of 'Wear my freedom pants', one in black and one in clay. The fabric was lovely and soft and they were very comfortable to wear and fitted well.'

About And Behind The Brand

It is not unusual to find a female entrepreneur behind a successful idea. Who better than a woman knows what women need? Behind Wear My Freedom, launched in the middle of the pandemic in June 2020, there is 28-year-old Alexandra Pluthero, whose worst struggle was finding an effective supportive bra. She created her first article, the Freedom Bra®, a wire-free bra designed for D+ cups with four-way stretch fabric and M-TEC® foam cups to ensure comfort, optimal lift and support. The Freedom Bra met with success with over 5,000 bras sold since its launch last year. On popular demand, Wear My Freedom is back with a new comfortable underwear solution:

Alexandra Pluthero says: 'I used to dread going bra shopping. Wear My Freedom allowed me to never go through the feeling of being in a high street shop and never being able to find a bra that fits properly. Since we launched The Freedom Bra, it became apparent that there was a need for pants to match. So that's when we decided to come up with The Freedom Brief and Short. The knickers are designed to be sleek and sophisticated and that will support women every day along with their Freedom Bra.'

Wear My Freedom new knickers range and matching Freedom Bra® are available exclusively online.