Wednesday, 26 January 2022

Fashions Finest announces A/W 22 Line-up And Partners

Written by Melanie Jones
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Ph. Natalie Spalding

Fashions Finest is excited to announce its designers for the AW22 season taking place at 7:30 pm on the 19th of February 2022 at St John's Hyde Park, Hyde Park Crescent, London, W2 2QD.

The emerging designers showcasing this February come from around Europe, Scotland, England, Canada, and Africa. Akka, Isadora, Tribal Hotel, Toomey & Koko, Milena Sayad, George Amua, Szn Swim, Seronga, Psych Apparel, Soleil Atelier, Pretty Affluent, and Midé will be presenting their collection on the day.


Those looking for a lasting memento will be please to know Fashions Finest have arranged something special for this season:

Showtime Photo Booth is the go-to company for photo booth hire in London. Leaders in experiential & brand activations, corporate events, weddings & private parties in the capital. There are no bronze, silver, or gold packages to get lost in, just a choice of 9 brilliant photo booths for hire to suit any occasion. Showtime put the fun into your function anywhere across London, from Highgate to Hammersmith and Mayfair to Mile End, 365 days a year. Check out their favourite pictures of guests having a blast courtesy of Showtime over at their gallery page.

“Everyone loves being in a Showtime booth – So keep an eye out for pictures of celebrities and guests letting their hair down, using their awesome props!

We’ve booked their GIF Photo Booth for this year's fashions Finest AW22, event at London Fashion Week.” - says Deborah St. Louis.

Following on from the show Fashions Finest is set to host an invitation-only after party at the exclusive members club Homegrown, 44 Great Cumberland Pl, London W1H 7BS.

Propress steamers will be at hand backstage getting the collections ready with that flawless finish for the catwalk. Propress steamers are the go-to brand for the industry and say: “Propress have been sponsors and suppliers to London Fashion Week for many years but for 2022 we are going full steam ahead by supporting Fashions Finest as an Official Partner. We love attending the shows and being part of the creative energy of LFW - and this year will be no exception!

I was so excited to reconnect with Tim from Propress and I’m delighted to have them as a partner of our emerging designer showcase, which takes place every February and September during London Fashion Week. Our steamers recently broke and now thanks to Propress we won’t need to replace them as Propress steamers are the best in the business; they’re easy to use and guaranteed to get those stubborn creases out in super-fast time.” - Deborah St. Louis Director, Fashions Finest

To celebrate the partnership Propress and Fashions Finest and Propress are hosting a giveaway. Their latest product, Propress MINI Handheld Clothes Steamer, worth £110 will be given away for free to one lucky reader. For tickets to Fashions Finest catwalk show or for more details on how to win the latest Propress MINI Handheld Clothes Streamer visit www.fashionsfinest.com.

Fashions Finest AW22 partners are AOFM, PROPRESS, Show Time Photo Booth, Homegrown (private Members club), Julie Bryan Nails, London College of Style, The Fashion Breakdown, Lola’s Lashes, Love Hair by Amy, Annie Berry, and Unity in the Community. Both the Propress MINI Handheld Clothes Steamer and Propress MINI Big Belly Tank are available now from www.propress.co.uk.

Attending The Event

Press registration HERE

Book tickets HERE

Editors Notes

To arrange interviews for Fashions Finest director Deborah St. Louis, images, press releases or this season showcasing designers, please email office@melaniejonespr.com.

Fashions Finest, which has restructured as a CIC during the lockdown, is known for promoting diversity, representation, and inclusion in the fashion industry since its inception. Supporting new designers and those further along in their journey as well as designers from the BAME communities, lower socio-economic groups, and non-traditional routes. Beyond the designers Fashions Finest provides mentorship, guidance, and opportunities for creatives in the fashion industry from stylist, makeup artists, models, model trainers, social media, marketing, writers and more. Deborah's belief and approach to where Fashions Finest is today has been at the core of her business. Many of those Deborah has mentored are flourishing in their respective fields today.

Founded by Deborah St. Louis, the Fashions Finest showcase was launched in 2010 following the set up of the Fashions Finest magazine in 2009. Fashions Finest has been promoting a diverse spectrum of fashion designers to the national and international fashion industry with a primary focus on British designers, since its inception.

Growing from strength to strength, provides a platform and supports designers that are self-taught as well as those beginning at college-level through to established designers.

Fashions Finest is committed to helping designers develop their profile nationally as well as internationally, as previously demonstrated with their Fashions Finest Awards, and now continues on its support with the annual Britain’s Top Designer Awards every February as part of its Autumn/ Winter showcase. Previous designers have received international press attention, grown their brand to include being stocked and sold nationally and internationally.