Beauty app Pamperbook deals with beauty appointments every day and its survey found out how much women spend on beauty treatments and pampering sessions. The result is highly shocking.
It could be the two years of restrictions or the natural attention for beauty and feeling good, but women are increasing their budget for beauty treatments, hair regimes and pampering sessions.
Pamperbook's Survey: The Results
The beauty app Pamperbook, the hair and beauty digital diary and booking app for hair and beauty salons leader in the UK, surveyed the beauty field to draw its data and interesting insight into women's habits. The company asked 900 Pamperbook hair and beauty salons and freelancers about their customers: the result is a mind-blowing £1000 a month.
PamperBook is the UK’s leading digital diary and appointment booking software that helps hair and beauty businesses and self-employed freelancers to manage their customer diaries, including taking customer bookings, deposits and payments. This beauty app is like a virtual PA, giving customers diary availability for appointments.
Since its inception in 2020 and after brilliantly surviving the lockdowns, Pamperbook has gone from strength to strength with more than 250,000 hair and beauty appointments booked by 56,000 customers completing 260,000 transactions using PamperPay to pay for hair and beauty treatments. A beautiful success.
The Beauty Cake: Average Customer Spend On Treatments
Pamperbook freelancers revealed that on average their customers were spending £150-£160 each month on nails, £150-£300 per month on hair appointments, £400-£500 on aesthetics and £200-£250 per month on other beauty treatments. Combining all together, the app concluded: women are spending over £1000 on nails, hair appointments, aesthetics and general beauty treatments each month.
The biggest chunk of the "beauty cake" is represented by the aesthetics sector, where on average customers are spending £400-£500 per month on everything from anti-wrinkle injections to laser facial treatments.
Here is the breakdown:
- Nails: £150 -£160 per month
- Hair: £150-£300 per month
- Aesthetics: £400-£500 per month
- Beauty treatments: £200-£250
The Most Popular In Demand Beauty Treatments
Pamperbook survey also revealed that the most popular beauty treatments in demand ranged from Russian lashes, as the top beauty enhancement, to lip fillers. Whilst the most popular hair treatment was the humble blowdry, the most popular and regular ‘goto appointment’ booked by customers, followed by a colour, cut and new style.
- Beauticians – Russian Lashes
- Aesthetics – Lip Filler
- Hair Salons – Blowdry
- Nail Technicians – Builder gel
Female beauty tech entrepreneur Jody Riley who founded Pamperbook said the survey was a fascinating insight into how much money was being spent by customers each month to maintain their beauty regimes.
“It’s not surprising how much money women invest each month in their beauty regimes. Hair and beauty treatments are seen very much as an investment rather than a cost. It can be a full-time job booking hair and beauty appointments each week for nails, hair, beauty treatments and aesthetics. I know from personal experience as a professionally trained beautician and someone who follows a regular hair and beauty regime that it’s an essential ritual for women to look and feel their best.
It was one of the reasons why I came up with Pamperbook to give hair and beauty salons the technology to allow their customers to book and pay for their hair appointments and beauty treatments.”
Top 4 Instagram Beauty Influencers Customers Are Most Influenced By
But Pamperbook wanted to have a better look at women's habits, in particular, their sources of inspiration and influence.
Pamperbook’s hair and beauty salon customers also revealed the Top 4 Instagram beauty influencers that their customers follow and are most influenced by for hair and beauty tips and inspiration are, from the top of the chart: Molly Mae (6.2M) followed by Kim Kardashian (285M), Megan McKenna (2.3M) and Maura Higgins (3.4M)
The beauty and aesthetics industry has never been busier. Pamperbook client and top aesthetics nurse Alex Alexander feels they are busier than ever thanks to the booking app. Bookings have increased 150% following the lockdown. Beauty clients will think nothing of spending £200 on a Profhilo facial or an Aquagold facial treatment at £300 with added toxins as recently platformed by Kim Kardashian.
Alex Alexander said "Women are spending more money than ever before on beauty and aesthetics which is very much driven by a desire to look their youthful and radiant best. This is of course inspired by many of the big-name Instagram influencers such as Kim Kardashian, Molly Mae and Megan McKenna who will be endorsing and using these products and beauty regimes. Clients want to have that experience for themselves, irrespective of how much it costs.
I have one client who will spend on average £1000 per month on a variety of aesthetic treatments with no expense spared on the latest treatments. But most of our clients will spend anything upwards of £700 per month on hair beauty and aesthetics. Liverpool is definitely the beauty capital of the UK in terms of pampering, beauty regimes and the latest aesthetic procedures. Once it was all about what pair of Louboutin or Jimmy Choo shoes you had, now the ladies are all about the latest procedure and investing in their aesthetics. "
Pamperbook Founder Jody Riley added: “I think women are working harder than ever before holding down jobs, running businesses, looking after the house and being mums. I can say from personal experience as a mum of two children and an entrepreneur that my hair and beauty regime is not only part of my business but also something that I invest in for my own personal well-being. Hair and beauty treatments are a natural way for women to look and feel their very best.”
The beauty and wellbeing sectors are leading industries in the United Kingdom: the industry contributed £8 billion to the UK economy with barbers, beauty salons and nail salons as the top three retail categories experiencing the highest growth. There are over 45,000 hair and beauty salons operating in the UK with a massive growth of 54% in the number of businesses over the five years to 2020.
The ongoing trends suggest that the beauty sector will likely keep flourishing this year with the spectre of the lockdown far away and people will treat themselves more than before. Your beauty has a price but we know you will be kind and wise.
Stay updated with Fashions Finest on the latest beauty and trends.