Soft like clouds and gentle to the skin. Good American's Soft-Tech Denim is back with a vast array of styles to choose from for all sizes.

About Soft-Tech Denim Collection

Good American reintroduced ‘Soft-Tech Denim’, the best-performing denim capsule collection redefining comfort and style with fabrics that are so soft, you will forget you are wearing anything at all. Feel on cloud nine, you will never want to take your jeans off.

The re-launched Soft-Tech Denim collection opens a new era of softness, combining signature curve-hugging silhouettes with unparalleled fabric innovation. Soft-Tech Denim is designed to embrace your body like a second skin with a superior featherlight touch from size 00 to 32.

The collection features two groundbreaking fabrications including fabrics like TENCEL™, ECOVERO™, polyester, Lycra® and cotton to deliver comfort and freedom of movement. A wide selection of washes, finishes and styles, from skinny to palazzo, bootcut to cropped, will ensure you can find the right jeans for your silhouette.

About Good American

Founded in October 2016 by Emma Grede and Khloeì Kardashian, Good American is a B-Corp company and the first fully inclusive fashion brand to offer innovative and trend-forward designs made to fit women of all sizes. Since its inception, the brand has provided high-quality denim covering sizes 00-32 to give the power of confidence to every woman. The brand is available online at GoodAmerican.com and through selected retailers including Selfridges, Browns, Harrods and Flannels.

The Soft-Tech Denim collection is now available to purchase exclusively online at goodamerican.com.