A new research by Oxfam foretells that 1 in 10 Brits will choose preloved fashion items in 2025, a trend set to keep growing in popularity.
Brits And Second-hand Fashion: 2025 Forecast
With the Second Hand September campaign now in its 6th year, Oxfam has run market research via Mortar Research to see into 2025 second-hand trend and find out more about the relationship between British customers and preloved fashion. According to the research, second-hand fashion is only increasing in popularity, with the charity's poll revealing that 41% of UK adults now buy and wear more second-hand clothing than they did two years ago. It also found that two-thirds of Brits (66%) now own some items of preloved clothing and nearly two-thirds (63%) say they plan to buy at least some preloved items for their wardrobe over the next 12 months.
There are still plenty of clothes which could be donated and find a new home with 82% of respondents admitting to owning items of clothing they no longer wear; however, people are clearly decluttering and donating this Second Hand September, with Oxfam recording a 15% increase in public donations in Oxfam shops in the first week of the campaign alone, compared to last year.
Lorna Fallon, Oxfam’s Retail Director, said: “As we come to the end of Oxfam’s sixth Second Hand September campaign, it is clear that second-hand fashion is only becoming more and more popular. We can see from this survey that there has been a real shift in attitudes towards buying second-hand and people are actively choosing to shop preloved over new, which is fantastic to see. Shopping second-hand is the best way to find something truly unique, which not only helps the planet but raises money for Oxfam to tackle poverty and inequality around the world.”
Vinted And Brits' Wardrobe
Vinted also sees that second-hand is becoming a core part of our wardrobes. According to its latest Impact Report, almost two-thirds (65%) of Vinted members say a quarter or more of the items in their wardrobe are second-hand and more than 40% of Vinted members in the UK report that over half of their wardrobe consists of second-hand finds.
The second-hand online marketplace has also partnered with Oxfam this year for Second Hand September and the show, Style for Change, at London Fashion Week last Thursday (12 September). On the catwalk included the likes of celebrities such as Dragon’s Den’s Deborah Meaden, Sex Education actor George Robinson and Ted Lasso’s Kola Bokinni walking the catwalk in preloved fashion and styled by Bay Garnett.
Marianne Gybels, Vinted’s Senior Director of Sustainability, said: “The results of Oxfam’s survey and Vinted’s Impact Report highlight a powerful shift towards fashion choices that are better for the planet. At Vinted, we are thrilled to partner with Oxfam for Second Hand September, celebrating the unique stories behind preloved clothing. By choosing second-hand, we are collectively avoiding more emissions and making a tangible impact on the climate. The increased enthusiasm for second-hand fashion shows that people are ready to make conscious consumption decisions that benefit not just their wallets and wardrobes, but the planet as well.”
Since 2019, Oxfam’s Second Hand September has encouraged the Nation to shop preloved and donate their unwanted clothes to reduce overproduction and waste. You can find more on the campaign online, join in or adopt the 3 Rs golden rule for a more sustainable fashion industry.
