Giampaolo Sgura framed the beauty of Maison Luisa Spagnoli and its latest womenswear collection with captivating and timeless imagery.

A Story Of Elegance

Photographed by Giampaolo Sgura, Luisa Spagnoli’s Spring/Summer 2025 campaign unfolds in the stunning setting of Villa Borsani, an icon of Italian Rationalist design.

The imagery captures a seamless dialogue between fashion, architecture, and light, turning every shot into a tribute to timeless Italian elegance. At the centre of this narrative is Bette Franke, the campaign’s muse, who embodies the essence of the Luisa Spagnoli woman with strength and grace.

About Luisa Spagnoli Spring/Summer 2025 Womenswear Collection

The Spring/Summer 2025 collection celebrates the season’s lightness, freshness, and sophistication through pieces that balance versatility and style: ethereal gauze tunics, soft knitwear paired with fluid skirts or shantung trousers, oversized shirts in shantung or cotton, and weightless chiffon creations. Each look transitions effortlessly between casual and formal, always maintaining a refined allure.

Exquisite details, such as lace inlays and floral appliqués, reflect Luisa Spagnoli’s signature DNA, synonymous with artisanal craftsmanship and exceptional quality.

The colour palette ranges from delicate pastels and ivory to bolder shades like brown and black, offering a refined and well-curated spectrum of tones.

An emotional video accompanies the campaign launch, presenting the collection through a compelling and evocative visual language.

With this new campaign, Luisa Spagnoli reaffirms its commitment to creating high-quality fashion that bridges modernity and tradition, celebrating an authentic and enduring vision of beauty.

Visit the Maison official website to discover the full collection.