VIMPELOVA is a high-end slow fashion label for both women and men, based in London, UK. Our primary focus is on creating contemporary garments, which combine impeccable workmanship with ethical and environmental sustainability. Each and every one of our designs is handcrafted, displaying not only a flawless finish but different techniques which make a piece truly unique to the wearer. Our garments are made to be kept and treasured for a lifetime.

The brand is grounded in sustainable practice, driving fashion forward through complete production transparency with every item that we produce. The story of each garment begins with the sourcing of organic fabrics of natural fibers and continues through a design process entrenched in history and tradition. The clean modernity of our one-of-a-kind couture is tempered by a Czech heritage rooted in bespoke craftsmanship. These contrasting elements work seamlessly together, evoking echoes of a distant past wrapped in elegant, minimalistic beauty.

www.vimpelova.com

Nothing invigorates me more then a clear blue sky, that first peak in the morning at that blue sky puts a smile on my face. Because I know that it brings with it the promise of a magnificent day full of adventure, new possibilities and endless fun and pleasure. Blue in all its glorious shades are the perfect pick-me-up colour to re-energise your wardrobe.

The lighter shade, Niagra Denim blue rocks you gently into a sweet state of relaxation. This soft blue shade, is versatile and a comfortable colour to wear whether it is for daytime fun or office wear, as it a can be easily matched with either bold, pastel or muted colours.

Chambray Dress with Short Ruffled Sleeves @ La Redoute

Strappy Double Layer Dress @ Oliver Bonas

Blue Lace Shift Dress @ Dorothy Perkins

The darker more richer Lapis Blue is a much more stronger and confident shade. It is gorgeous in its depth of colour. Perfect for something a bit more formal like special occasion evening wear.

Cold Shoulder Ruffle Dress @ Simply Be

The last shade of blue will transport you to your own Island Paradise, Aqua Blue. This shade is exhilarating with is green undertone. A beautiful colour on its own but it comes alive when paired with white or even a deep see green for a sophisticated look or with orange for a more playful look.

Frill Trim Wrap Front Dress @ New Look

Tie Dye Skirt @ East

Do stock up on your favourite shade of Blue it will perk you up on those not so clear blue sky days. Whether it is new dress, a pair of shoes or accessories. Big or small just as long as it is something Blue to transport you to a happy place.

We are in the last month of summer and as much as we hate to think of autumn/winter, we cannot avoid it because it is coming. But at least we be prepared. So maybe knowing what to expect, you will be a bit more excited about Autumn /Winter.

Bomber jacket has already been a rage all summer season and they are back for another season

For the colder seasons, we see this much loved item updated with sequins, embroidery and prints to elevate if from a key piece into a can’t-do-without item.

Available @ www.glamorous.com

Available @ www.next.co.uk

Another great love of the summer season, the cold shoulder, is back to rule the new season with variations ranging from super cool sexy dresses to knitwear for edgy street wear.

Available @ www.riverisland.com 

Available @ www.newlook.com

Making a comeback from the 90s, the minimalist slip dress is here to stay. Take your pick from delicate lace trims, to dainty florals, and classic spaghetti straps.

Available @ www.rivierisland.com

Available @ www.riverisland.com 

Available @ www.missselfridge.com 

No A/W season is complete without velvet. The key fabric for the season and no matter how you wear it, crushed, colored, top-to-toe, just make sure that you have something velvet in your new season wardrobe.

Available @ www.primark.com 

Available @ www.riverisland.com 

Another one from the 90s is the choker, this season it is back to make a statement and you will love it.

Available @ www.newlook.com 

Available @ www.riverisland.com 

Seems like we just cannot get enough of them, platform boots and chunky heels. This season we will love them even more as they have been given a new lease on life for A/W 16 in Black suede and velvet making is super-hot especially on those cold days.

Available @ www.newlook.com 

Available @ www.newlook.com 

Maison de Mode, a US-based online luxury fashion retailer, prides itself in showcasing fashion that represents sustainability. Unfortunately, sustainability has been an ambiguous word thrown around to make products more appealing to consumers, lobbyists and other members of the public. But what does it really mean? Is sustainability relatable and directly linked to the consumer? And the big question for fashionistas- is style comprised on the platfotform of ethical standards in fashion?

Maison de Mode does a great job in bridging the gap between consumers and such standards: it is now easier to understand how your every day fashion choices can make an impact in our society and environment- without all the sustainability jargon!

See what it's designers are doing to earn the sustainability badge:

Achu Parpat Vintag (by Mola Sasa)

Mola Sasa used artisanal techniques with beautiful intricate woven details in this bag. Creating handmade pieces means artisans can compete in a world of homogenised mass production. Let's not forget the recycled materials used, which means we can be more responsible for the materials we consume.



Kimono Dress Shirt (by Maiyet)

It's great when high-end designers promote small, artisanal designers. Many companies take advantage of work factories in developing countries- it's nice to see that individual designers and dress makers can be paid decently for what they do- without compromising on quality. Maiyet also donate a portion of their proceeds to ocean-related charities. Not bad!



Oversized long coat (by Shipper)

Shipper partners with organisations that help sustainable businesses which allows them to grow and make profits. So as you lavish yourself in this tweed coat, you'll feel even better knowing that you also contributed to the success of other sustainable businesses!

What are your thoughts on sustainable businesses in fashion?

Looking for comfort, but you still want to be on trend then Block heels are the way to go. A chunky block heel can make a bold fashion statement.

Dorothy Perkins white block sandal & Blue tailored trousers and Blue swing top

Denim button down shirt dress and Tan block strappy sandal @ Dorothy Perkins

Khaki printed jacket, white vest and printed shorts with black open toe block heel @ Dorothy Perkins

Dress, belt and chocolate suede block heal sandal @ Dorothy Perkins

Shop now @ www.dorothyperkins.com

Supermodel and mum–of-one, Jourdan Dunn has announced she will design a clothing range for children and young adults.

'I love kid's clothes and have been obsessed with them ever since my son was born,' Said the model, whose little boy Riley (5) is now a mini-style icon thanks to his mother's @officialjdunn account.

The Victoria's Secret model who was scouted in a Primark shop when she was 15 £2.4 million in the past year alone, working for the likes of Burberry and becoming the face of Maybelline cosmetics; has entered into a licensing deal with Fluid World (the company behind the Hello Kitty UK launch) and has confirmed at least two collections, for the moment.

Andrew Lane, CEO of Fluid World, said: 'Jourdan Dunn is a fashion icon who sets trends and influences style. I am delighted to be working with her on this exciting project and bringing her cool urban style to a wider audience.'

You go girl!!