Fashion smashed a barrier during the London Fashion Week and it seems like nothing will be the same ever again. Physical constrictions highlighted the potential of digital techs and SUM OTHER, in partnership with SUMB0D1, replied by pushing fashion to the extreme with its 100% digital showcases.

Attending: Heather Bird, Sarah Mulindwa, Sandi Bogle, Robyn Bevan, Rick Stevens, Joe Alvarez, Tamara Alvarez, Nicky Hambleton-Jones, Sheila Bonnick and Simon Gross.

Misora Nakamori AW19 collection at Fashions Finest during London Fashion Week 16th February 2019.

Styling Team: Kim Able, David Johnson
Hair Team: David Rae Hair
Makeup Team: Academy of Freelance Makeup Artists
Nails: Julie Bryan & Team
Photographer: Joanna Mitroi

Joanna Mitroi Photography

Leicester Fashion Week enticed its participants with a vibrant medley of textures, colours, fabrics and styles, ranging from couture to sportswear, but it was definitely the range of emerging urbanwear labels that have taken the catwalk by storm.