Planning any sort of an event is in no way an easy task. It requires a lot of logistics and creativity, as well as researching to find the perfect venue, music, and much more. However, when it comes to fashion events, there are even more factors that you need to take into account – luxury, uniqueness and ultimately, the high-quality fashion. So, if you are about to produce a glamorous fashion event, we bring you a few tips on how to go through this process smoothly and how to make this lavish event a memorable and exciting experience for anyone who attends it.
Do Your Reseach
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Research should be your first step in planning this sort of an event. Learn more about the history of the brand and the vision behind it. This is important because the goal of organizing a fashion event is to promote the brand and to strengthen the brand identity. Talk to the designers and the creative people involved with the fashion brand in order to find out what their style is and what they would like the event to be like. In addition, by knowing what the specific style associated with this fashion client is, you will know how to add that touch of luxury and uniqueness, something that the guests will see as different from all other events of this type and something that they will recognize as particular to this brand.
This could be, for example, a characteristic venue. Universal Studios served as a fashion runway for the last Moschino collection, as the brilliant Jeremy Scott took his inspiration for this collection from horror movies and shows.
Set Financial Boundaries
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This is another important step that should be tackled early in the process of organizing. Set up a meeting with the client and decide on the budget. This will prevent any financial trouble that could happen in the future, as no one wants to find themselves in a situation where they have insufficient funds. Explain to your client how much the venue, the music, the food, and everything else that they want and which you have potentially planned, will cost. Try to compromise on the budget so that the client is happy, but the quality and the luxury of the event still remain high. Knowing what the budget is will also help you decide how much to spend on your next step, which is advertising.
Promote The Event
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It does not matter how amazing the fashion event is, it will be irrelevant if the proper people do not know about it. Get the people in the fashion industry talking by announcing the event on social media. You can also give out little snippets such as who will be the music performers, and possibly start a relevant hashtag on Instagram. You may want to hire a marketing team or a social media expert and a graphic designer. The social media manager will make sure that the potential of social networks is used to its fullest for the advertisement of the fashion event, and a graphic designer can work with the client to create distinguishing posters for promotion, as well as intriguing invitations that you will send out to the
Work With Professionals
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We have already mentioned hiring marketing experts, but to successfully plan a fashion event, you will have to work with other professionals. Hair and makeup artists, a sound designer and an expert who will create unique lighting for the chosen venue are just some of the people that are essential for the organization of this event. In addition, do not forget about food and drinks and opt for highly professional catering companies which can provide a customized menu for this glamorous event. Lastly, think about the details such as flowers (if you decide to go with a floral setting) and make sure to hire a top-notch florist company.
Make A Guest List
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The last step is to decide who will be invited to this event. Consult with the client and find who the people that they would love to see at the event are. Also, make sure to include relevant people, such as magazine editors, fashion influencers and celebrities. Then make a seating chart and don’t forget to leave room for the photographers and camera crews.
Lastly, good luck and don’t forget to have an amazing time!
Gauhar Ali showcased her SS19 at Fashions Finest during London Fashion Week 15th - 16th September 2018.
Styling Team: Lola Royle, Kim Able, David Johnson, Maryanne Alabi
Makeup Team: Academy of Freelance Makeup Artists
Hair Team: R&Co
Nails: Julie Bryant
Photographer: Joanna Mitroi
Fashions Finest AW18 during London Fashion Week took place at DeVere Grand Connaught Rooms in Holborn, London.
Fashions Finest SS18 during London Fashion Week took place at its usual residence at the DeVere Grand Connaught Rooms in Holborn, London.
Fashions Finest AW17 which takes place during London Fashion Week.
More about Fashions Finest or to take part in next season SS18 16 - 17 September email firstname.lastname@example.org
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Fashion jewellery designer with over 25 years of experience with PR and journalism background. Originally from Poland, now lives in London.
'Giebultowski' jewellery is made of countless ever moving pieces as well as unusually oversized and over decorated and full of striking contrasts of colours, shapes and textures. No other jewellery is also decorated with wire spikes.
'AlmostWhite' marks a departure from organic shapes and inspirations towards geometry and architecture. Large size pieces are colourless and made of hundreds of repeatable elements cut out of plastic milk bottles. Over twelve hundred plastic bottles were used to make this collection. Most of other components are also recycled from previous works.
Rupert. W. Lynrah is a established Designer from Shillong, Meghalaya.
He worked for a magazine and as a fashion consultant, then got his big break for a large retailer ‘Splash fashions’ in the capacity of a manager in the design team, but the creative and entrepreneurial bug never left Rupert Wanlambok Lynrah, one of Shillong’s leading young designers.
Rupert had an artistic streak in him ever since he was a child and studied fashion design at the degree level at Pearl academy of fashion affiliated to Nottingham Trent University. After that, he worked for IMAGES Business of Fashion magazine as fashion journalist/ stylist, but he counts his experience in the UAE - where he worked at Splash, a leading fashion retailer in the Middle East and part of the same family of brands as Lifestyle in India - as a “turning point” in his life.
“It was a huge learning ground where I learned and unlearned many things during my tenure. I got to experience the business of fashion first hand working within the system and also travelled a lot to various shows and fairs like London high streets, premiere vision Paris, bread and butter Barcelona and Berlin , cpd Dusseldorf, Germany , Hong Kong fashion week and china to name a few”, Rupert said.
“I have always dreamt of having my own label and boutique. There is always a risk in any business and when I decided to venture on my own I knew that clear and loud,” Rupert explains.
He was at Splash for almost 7 years, but the desire to make his own mark was too strong to resist. Leaving it all behind in Dubai, Rupert founded his own boutique in Shillong three years ago and hasn’t looked back. Rupert founded his own boutique; RWL Designs, in December 2012 based out of Muda complex, Police Bazaar in Shillong and he hasn’t looked back since. Rupert’s boutique, RwL Designs, presents shoppers with a range of meticulously crafted designer apparel, both traditional and western, as well as accessories.
As a Shillong-born lad who grew up in New Delhi and has worked abroad for several years, this designer’s creations are varied, creative and draw on many influences. From jainsems with a modern, classy finish, to unique western gowns, Rupert’s talent is all too evident, but he is always mindful of his customers’ tastes.
He also one of more than 30 designers who showcased their creations at the second edition of North East India Fashion Week in August where he wowed those present with his mix of indo traditional and western wear, which underlined an increasingly important topic in fashion – that of sustainability.
His designs emphasised the importance of weavers by introducing their creations to the fashion world and promoting the khadi movement, something that he feels strongly about, and his collection during London Fashion Week will take forward his message of sustainable, traditional fashion. . This London fashion week spring summer 2017 RWL designs is committed to promote sustainable eco fashion and support, reviving and preserving the rich indigenous textiles of Meghalaya by featuring “RYNDIA” or eri silk and muga silk in the collection which are natural organic eco friendly product. We have to educate the customer about suitability the human impact on the environment. Its our social responsibility .
Fashions Finest is an established leading international platform for new and emerging designers taking place from Saturday, the 17th of September to Sunday, the 18th of September 2016 during London Fashion Week at the Cornwall and Crown Suite, Grand Connaught Rooms, 61-65 Great Queen Street, Holborn, London (nearest tube Covent Garden or Holborn). Doors Open at 1.00pm.
Fashions Finest is an award-winning event management company that provides catwalk shows, fashion events, award ceremonies, launches and more.