After the success of last year's campaign, Oxford Street is getting ready with a new edition of BEYOND NOW featuring actress and activist Amy Jackson.

Published in Fashion
Monday, 04 April 2022 11:13

Colours of spring according to Sabine Arias

We love how Sabine has captured the soft and vivid hues inviting spring back into our lives once again. Winter can feel heavy and never ending but Sabine Arias’ debut collection uplifts the mood reminding us of fresher days ahead.

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The origin of an ornate print requires a visionary and lover of art to make it special. Design Blender Founder Alexa Papavasileiou takes sustainable methods of upcycling pieces and captivating patterns to create something conscious and sharply modern with her debut collection.

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The traditional Georgian threads, handmade from colours sourced from the Cau-casus along with old knitting techniques unleash modern, bold and a feminine take to layer your look.

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Curious to see what’s going on in the far east on sustainable practice?

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Are you a business owner providing limited collections and sustainable fashion services?

Published in News
Wednesday, 23 March 2022 16:14

Are men interested in sustainability?

It might surprise you to know that men are just as interested in sustainability, as any other gender-identifying individual.

Published in Fashion

Believe it or not, but right now, all the Parisians are placing their winter staples away in storage and selecting their spring capsule wardrobe for the brighter days ahead.

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When we think of a fashion show, we usually think of the glamour and elegance of haute couture. Let’s not forget that the fashion industry is very influential and has the power to carry out a message to millions of people everywhere. When everyone's focus is on the current situation in Ukraine, none of us can remain indifferent, fashion is taking a stand.

Balenciaga red coatPh. Museum at FIT

Balenciaga goes where fashion hasn’t dared go before and takes a stand for the Ukrainian refugees.

About The Show

Let’s experience the fashion show together. As you enter the room you notice the enormous snow globe on one side and a piece of fabric with the colours of the Ukrainian flag on all 525 seats. As you walk through the different rows looking for your seat, your mind starts to wander in different places and your excitement to take your place takes over you. You finally find your seat, take the fabric in your hand, shortly you notice it’s a T-shirt, but there’s also a letter from the creative director of Balenciaga himself, Demna Gvasalia. As you read through the letter you can’t help but to feel your emotions taking over you. The letter begins with “The war in Ukraine has triggered the pain of a past trauma I have carried in me since 1993, when the same thing happened in my country and I became a forever refugee,” and ends with “It’s a dedication to fearlessness, to resistance and to the victory of love and peace.” You start questioning everything and you can’t stand in peace in your seat. The show begins. The models are walking down the runway and in the background you hear the designer’s voice reciting a poem by the Ukrainian poet Oleksandr Oles which, he says translates roughly to “your sons will save you”. There is no translation to the poem, you listen to the Ukrainian language and you see how the models struggle to walk through the snow storm, you cannot help but to feel more uncomfortable than ever. You feel empathy.

Personal Take On The Show

It’s quite difficult hosting Fashion week during wartime and most designers are extremely cautious in such times. Other brands raised awareness on the situation in Ukraine through the social media channels and by adding a little detail to their show but Demna, made the show about Ukraine, which completely changed everything. Balenciaga was close to calling off the show, they said that “fashion week feels like some kind of an absurdity but to cancel the show means surrendering to the evil that has already hurt me so much for almost 30 years”. For him this was way beyond fashion, it was personal. Driven by the desire to tell the world his story he managed to cover the most important issues humanity is facing now - climate change, technology taking over and horrific news of war. When Demna was 12 years old he was amongst the 250,000 Georgian refugees forced to leave their homes during Georgia’s civil war. Knowing all the obstacles refugees have to deal with makes him want to not stay silent and take action to support them and give them some hope. According to some, fashion doesn’t have a place in politics but Balenciaga thinks otherwise, for the brand this is a call to action. “We, as a brand, have to do something … we cannot take weapons and go fight there, but we can use our voices,” Demna shared in an interview with Reuters.

The Meaning Behind It

The initial idea of the show was to cover the topic of the climate crisis and virtual reality. The show was supposed to comment on how future generations might perceive the concept of winter. It is about how in the future this might have to be digitally rendered in order to explain what snow is, the feeling of coldness, and the disappearance of winter as a season. The glass wall that separated the audience from the show was a metaphor on that imaginary future reality, creating an IRL livestream of sorts. Using a humanitarian crisis as an aesthetic proved to touch many in the audience and create a powerful show of empathy, something we rarely see on the runway.

At the end of the day, the designer managed to achieve what he does best: It made the audience think and ask questions about themselves as well as about the system. The audience was meant to feel uncomfortable while watching, as this meant realising what refugees are forced to deal with not just in Ukraine, but in Syria, Afghanistan, South Sudan and every other country that is living during war time.

Published in Blog
Friday, 11 March 2022 07:43

Nehera F/W 2022 - Paris Fashion Week

NEHERA’s Fall Winter 22 is a meditation on seemingly opposite worlds: past and future, vintage and modern, analog and digital, masculine and feminine.  

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