The world has been following the horror and brutality of the Russian invasion of Ukraine as the country and its innocent civilians are forced to deal with the shocking consequences of something we never thought we would have to deal with in the 21st century: war. Many businesses and individuals took a stand over social media channels and demonstrated their support for Ukraine, including fashion.

Fashion Stands with the UkrainePh. Simam Ghaffarzadeh

Worldwide fashion industry unites to show support to Ukraine and help Ukrainian refugees.


The Power Of Fashion

In the effort to raise awareness of the recent conflict, Ukrainian designers Svitlana Bevza, Vita Kin and Anna October have shared their personal, harrowing experiences. Another Ukrainian professional, Olya Kuryshchuk – the editor-in-chief of the London-based magazine 1Granary – published on the 1st of March an open letter urging the fashion industry to take action and “to not be silent, use their platforms, and offer hands-on help”. Olya also states that “fashion is a trillion-dollar industry with gigantic cultural, economic, and even political influence”.*

The power this industry has should be used in the right way and for the right purposes. Vogue Ukraine also could not stay silent and on the same day demanded a call to action from the luxury fashion and beauty industry, calling on them to place an embargo on exporting their goods to Russia. So many brands responded to this, from high-end fashion to small independent brands, every single one of them made their contribution to help and support those in need.

How High-end Fashion Replies To The War

The global luxury giant Kering posted on Instagram, pledging to make a ‘significant donation’ supporting the thousands of refugees who have fled the country and are now displaced. Valentino, Prada, Chanel, Louboutin, Versace, Louis Vuitton, Balenciaga, Gucci – these are just amongst the most famous ones who have acknowledged the war in Ukraine and decided to donate and help raise funds for the Ukrainian refugees. Every maison posted on their social media channels to raise awareness and direct their fans' attention towards the war that is affecting the world. They have chosen to donate either to the United Nations Refugees Agency (UNHCR), to the International Committee of the Red Cross (ICRC), or other charitable organisations and bodies.

Independent Labels' Efforts Against The Conflict

Couture houses have both the resources and the influence to raise awareness and funds but this is always more challenging for small independent businesses. When it comes to serious subject matters, they will choose the right thing to do before anything else. Nanushka, a Budapest-based brand, has partnered with the Hungarian Charity Service of the Order of Malta to help refugees in need of housing, food, clothing and transportation. The CEO, Peter Baldaszti, said in an interview for Vogue that this is “a significant financial decision for a small label like ours but we are hoping for a quick solution so we can rebuild those relationships”. He also pointed out that they “respect the Russian people and their partners and know this is not their decision, but it is impossible to do business with Russia based on their moral values”.

These have been tough weeks for Ukrainians and all those affected by the war. It is with a heavy heart and great sadness that the situation is escalating more and more with every passing minute. It is even harder for those living in this brutality and fighting for their lives every single day. If there is even a simple thing that you can do to help out, do it. The only thing that is different between you and the Ukrainians right now is luck.



Published in Blog
Thursday, 03 March 2022 19:25

Famale A Lifestyle Brand For Gen Z

Founded by Petra Famlerova, FAMALE is a brand she has created to spread a message to the world. Whether it is social, political or environmental issues, inspiration always originates with humanity and its flaws. A strong visual message is communicated through prints and knits, expressing the wearer's values and personality.

Published in Fashion

With brands constantly looking to stay ahead of the game and meet the ever-evolving needs of customers, one demographic that they cannot afford to overlook is Gen Z.

Published in News
Wednesday, 02 March 2022 19:03

Claudia Wang A/W 2022 Collection

Claudia Wang’s Autumn/Winter 2022 Collection debut, takes us on a fantastical journey of reimagined fictional fables transformed into print designs, as she intertwines references to Classic of Mountain & Sea an Ancient Chinese mythology text, and Taiwanese regional folklore.

Published in Fashion
Tuesday, 01 March 2022 21:50

The Met Gala and what to expect for this year

It is that time of the year when creativity and thinking out of the box is being embraced by all haute couture houses with many opportunities for new designers to take on the fashion industry. It is a time celebrated by all the fashion fanatics out there: the announcement of this year’s theme for the Met Gala, the biggest night of the year in the fashion world.

Vanderlyn PanoramaPh. Vanderlyn Panorama

The museum announces this year’s theme of the Met Gala and the topic of the exhibition is, In America: An Anthology of Fashion, and the gala marks the celebration of its opening.


What is the Met Gala?

Long floral costume dressPh. LucieMonnay

The Met Gala is a major fundraising event with celebrities being part of every single aspect of the event. Organised with Anna Wintour as a chair of the event and attended by celebrities like Rihanna, Kim Kardashian and Liza Koshy, the gala displays outfits by all the famous luxury fashion houses like Balenciaga, Prada and Gucci. However, its importance extends far beyond the huge amount of money raised and all the social media presence. At the event we see the intersection of art as fashion and fashion as art, demonstrating how they are essential components of our cultural fabric. The theme of each year is based on the topic of the exhibition and the gala marks the celebration of its opening.

What makes the Met Gala important?

Long beige costumePh. Halston

The Met Gala is mostly known for fashion and the display of over the top memorable celebrity looks. We should not forget that it is also a charity event that raises money for the Metropolitan Museum of Art’s Costume Institute thanks to the standard ticket purchase. The party and exhibition are sponsored by various names and brands that support the fashion industry and all of the money from ticket sales go to the Costume Institute. This department is the only one from the Metropolitan Museum that is self-funded because ever since the Costume Institute was established, there have been debates about whether fashion is a form of art. The goal of the event is to highlight all those aspects of designing a garment that makes it an art piece.

Published in Blog
Monday, 28 February 2022 07:00

Euphoria’s Season 2 premiere red carpet

If you are not familiar with the show, Euphoria follows the lives of high school students as they explore the trials and tribulations of friendship and love. As well as, navigating through traumas, sex, and social media. The ensemble cast includes Emmy award winning Actress, Zendaya, Hunter Schafer, Storm Reid, Nika King, Angus Cloud, Jacob Elordi, Algee Smith, Maude Apatow, Sydney Sweeney, Barbie Ferreira, Alexa Demie, Eric Dane, and Dominic Fike.

red carpet wixPh. Wix.com

It has officially been a month since the critically acclaimed HBO drama series, Euphoria, returned to our screens for its second season and the looks from the LA red carpet did not disappoint!


The show is known for its trend setting and stylish attire that distinguishes each character, their personality and journey throughout the series. Makeup is also an integral part of the show. Euphoria’s makeup artist, Doniella Davy, has created some of the most iconic eyeshadow looks which are specific and unique to each character.

Here are the details of some of my favourite looks worn by the cast members of Euphoria:

Alexa Demie

Alexa Demie sports a classic and timeless custom Balenciaga look. The complete look includes a full length formfitting black gown, partnered with a glossy and slicked-back bun embellished with jewels. This look was inspired by the elegance of old Hollywood, with Demie's main influence being 1940s Mexican actress and singer, María Félix, as stated in a behind the scenes get ready video with Vogue.

Zendaya

There is no doubt that all eyes were on Zendaya as she graced the red carpet in a dichromatic silk dress designed by Maison Valentino Garavani. The Valentino Archive dress was originally worn by Canadian Fashion Model, Linda Evangelista from the Spring/Summer 1992 collection. The black and white striped archive look hugs the silhouette with accentuated vertical lines and scalloped neckline and hems.

Styled by Law Roach.

Angus Cloud

Cloud marks the occasion by wearing a statement bright orange Versace suit from the Spring 2022 ready-to-wear collection, paired with a white turtleneck underneath. And to finish off the look, Cloud matches the suit with a pair of Versace Greca trainers.

Styled by Tiffany Briseno.

Hunter Schafer- Prada

Prada muse, Hunter Schafer, wears a custom double organza dress, doubled with a pink petal like coloured poplin mini slip dress and satin sandal heels.

Sydney Sweeney

Sydney's ensemble comprises of a white duchess top and skirt embossed with crystals all over. The additional elbow length gloves add an excellent finishing touch to the complete look and give a glamorous Hollywood feel.

Maude Apatow

Maude Apatow wears a striking Saint Laurent dress by Anthony Vaccarello. Its sheer chainmail material dazzles under any source of light and is completed with a black feather hem.

Styled by Mimi Cuttrell.

Dominic Fike

The newest addition to the Euphoria Cast, Dominic Fike wears an all-black Saint Laurent suit by Anthony Vaccarello. The blazer is subtly detailed with a floral print and lastly decorated with a flower broach on the pocket square.

These are just a few of the iconic fashion moments that the cast of Euphoria has had to offer.

As season two slowly comes to an end, we can only anticipate the array of fashion statements that the cast will present when season three commences. One thing that is for definite, is that the cast of Euphoria will leave us speechless.

Published in Blog
Monday, 28 February 2022 08:55

Meet Alise Trautmane-Uzuner, Founder of doors.

Of the many fashion initiatives launched during the pandemic, doors. is a universe for independent designers where they can populate their own space with their style. Behind it there is entrepreneur Alise Trautmane-Uzuner.

Published in Fashion

One name going around all social media channels and headlines is: Zendaya. The young actress has most certainly made a name for herself. One of the many reasons why the world is currently talking about her is her ongoing collaboration with the luxury fashion house Valentino.

Valentino red bag. Spring 2022 Valentino Rendez-Vous campaign Zendaya. Ph. Jordan Nix, UnsplashPh. Jordan Nix, Unsplash

Zendaya stuns in Valentino’s new Rendez-Vous campaign for Spring 2022. Everyone was waiting to see Euphoria's star in this new appearance.

About The Campaign, Valentino's Rendez-Vous Spring 2022

Zendaya has been the face of Valentino for a little over a year now and the collaboration between the brand and the actress has seen great success, no wonder she is the face of the new 2022 Spring Rendez-Vous collection.

The focus of this campaign is all about a change of perspective. The highlight is mainly on the way fashion comes alive and real when it becomes your companion in your daily life. As an expression of the wearer's unique identity, the garment is met with the beauty of the imperfections of our lives. The creative director of Valentino, Pierpaolo Piccioli, has made it his mission to re-signify the Valentino codes with regards to life and truth and his desire to connect the past to the present. When it comes to promoting the campaign there is no one that can do it better than Zendaya.

As Piccioli describes it“Zendaya perfectly embodies and represents what Valentino is and stands for, today. She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well".

The Premiere Of The Promotional Video And Zendaya

Valentino announced their new campaign earlier last week and shortly afterwards released the promotional video featuring the actress. The video was shot at Warner Bros. Studios in Los Angeles by Marcell Rev and Scott Sakamoto to the song “Crystalised” by The XX with choreography by Stephen Galloway.

The campaign presents Zendaya floating from backstage to the streets to convey a metaphorical journey. It is meant to represent a day in her life and how the garments are a part of that experience. Zendaya posted on Instagram a sneak peek of one of the outfits included in the video, as well as the green suit with a lavender shirt she wore for the press tour of the Spider-Man: No Way Home. We recognised two of the outfits seen in the video but the rest were certainly worth waiting for.

The promotional video did most certainly live up to our expectations, but this is only one of the big news around this campaign. The brand decided to launch pop-ups at four shops in Paris in Le Carreau du Temple from October 1st-5th to celebrate the new collection. Each shop will host exclusive products and events manifesting the Maison’s contemporary values. Keep your ears open because it seems like Valentino is getting ready for an exciting year full of surprises.

Published in Blog

60 years ago, Yves Saint Laurent created his debut collection for the couture house he and his partner, the businessman Pierre Bergéand, founded together. And ever since then, they changed the world of fashion forever.

MAMVP-Salle-Dufy-Yves Saint Laurent Aux Musées-exhibition-60th-anniversaryRaoul Dufy - La Fée Electricité, 1937 - Ph. Pierre Antoine

The collection of Yves Saint Laurent is taking over six of the most established museums in Paris to celebrate the great fashion changemaker. 


It was January 29th 1962 – Paris – when all the important people in the fashion industry in France gathered at 30 bis rue Spontini to watch Yves Saint Laurent presenting his first-ever collection. Just at the age of 26, he became known as part of the greatest fashion designers of the 20th century. Over the years, the designer became a prominent figure in France and this can be seen in some of his work. He shares a deep bond with French art, literature and museum collections.

Portrait de Yves Saint Laurent 1971- Ph. Jeanloup SieffPortrait de Yves Saint Laurent, 1971 - Ph. Jeanloup Sieff

60th Anniversary Of The Designer

This year marks the 60th anniversary of this special moment in the history of fashion and the Fondation Pierre Bergé - Yves Saint Laurent decided to have a proper celebration for it.

“I thought it would be impossible to get so many museums to agree to our idea, but they were all very interested and hugely enthusiastic from the beginning. It is the first time they have all worked together on one project”, says Mouna Mekouar, the curator of the event.

Yves Saint Laurent-Robe Hommage à Piet MondrianYves Saint Laurent - Robe Hommage à Piet Mondrian, Autumn/Winter 1965

Composition en rouge bleu et blanc II 1937 - Piet MondrianComposition en rouge bleu et blanc II, 1937 - Piet Mondrian

The Centre Pompidou, The Musée d'Orsay, the Louvre and three other museums in Paris decided to honour the french designer and put his garments on display as part of their permanent exhibition. All museums taking part in paying tribute to the designer decided to simultaneously open the doors to the public. It was the date when 26-year-old Yves Saint Laurent presented his first collection in 1962: 29th of January. Other exhibitions are also taking place at the Picasso Museum*, the Museum of Contemporary Art and the Yves Saint Laurent Museum and will be available till the 15th of May.

Yves Saint Laurent - Veste Hommage à Pablo PicassoYves Saint Laurent - Veste Hommage à Pablo Picasso, Autumn/Winter 1979

Yves Saint Laurent - Veste Hommage à ma maison Yves Saint Laurent - Veste Hommage à ma maison, Spring/Summer 1990

The Exhibitions

The interesting part of the exhibitions is that every museum presents and explores different moments in Laurent's life as a designer. The Musée d’Orsay showcases his love of Marcel Proust, the Louvre compares the lavish decorative arts in the Galerie d’Apollon with his garments and presents the why they inspired the designer. The avant-garde movement linked to one of his collections is portrayed in the Pompidou. While the art museums display his collections, the Museum of Fashion presents the sketches that resulted in the garments. Every single event will combine Saint Laurent’s pieces along with those of famous artists such as Mondrian, Picasso, Matisse, Bonnard and Dufy.

Galerie d'Apollon, Musée du Louvre - Ph. Antoine MongodinGalerie d'Apollon, Musée du Louvre - Ph. Antoine Mongodin

“Saint Laurent was very much inspired by art and this shows the links and dialogue between his work and the museum exhibits. We didn’t want to put the clothes in a room, we wanted them there among the permanent collections. This way the visitors will rediscover those collections at the same time as paying homage to Yves Saint Laurent. It’s like a cultural archipelago” continued Mekouar.

Yves Saint Laurent - Ensemble inspiré de Pierre BonnardYves Saint Laurent - Ensemble inspiré de Pierre Bonnard, Spring/Summer 2001

Yves Saint Laurent - Toile dune cape Hommage à George BraqueYves Saint Laurent - Toile dune cape Hommage à George Braque, Spring/Summer 1988

Yves Saint Laurent, the genius with a remarkable vision, revolutionised women’s fashion and shifted the industry into a new and contemporary direction. Providing modern women with an appealing mix of power and femininity, he permanently transformed their wardrobes and he keeps doing so.

Yves Saint Laurent - CœurYves Saint Laurent - Cœur (1962) - Ph. Nicolas Mathéus

“I tried to show that fashion is an art. I created for my era and I tried to foresee what tomorrow would be.” – Yves Saint Laurent

 

*The exhibition at the Picasso Museum will end exceptionally on 15th April.
Photo courtesy of Claudine Colin Communication

Published in Blog