Gauhar Ali showcased her SS19 at Fashions Finest during London Fashion Week 15th - 16th September 2018.
Styling Team: Lola Royle, Kim Able, David Johnson, Maryanne Alabi
Makeup Team: Academy of Freelance Makeup Artists
Hair Team: R&Co
Nails: Julie Bryant
Photographer: Joanna Mitroi
Gauhar Ali is a fashion designer originally from Pakistan and a recent graduate of the prestigious school of fashion in Florence. She was lately a selected candidate amongst 20 other designers for her graduation show.
Her day to day life plays a huge role in the development of her ideas/concepts. She feels are there are certain things and visual picture that ignite a spark in her imagination. Life experiences are like a big reservoir for other design inspiration. The more traveling and experiences, the better she can translate her ideas into real designs and eventually actual garments. Art and history are definitely elements that serve as her inspiration. Current/social day affairs also impact her thinking and therefore further translation of her designs.
It's like she’s narrating her own story through her clothes.
Moods and emotions greatly impact her aesthetic. She refers to vintage garments to help in creating her silhouettes and while looking for new patterns. Draped silhouettes, flowing cuts and Avant Garde tailoring are all a part of her work. From the use of bold coloured fabrics to various embroided/printed materials; her clothes are a fusion or oriental tones and western chic.
Magazines such as Vogue Italia and Fucking Young have also featured her latest work.