Body-inclusive brand, Good American, has just re-introduced its signature Soft-Tech Denim, the softest and most comfortable denim for all shapes and sizes.

In recent years, high-waisted jeans have become a staple in women's wardrobes, offering a flattering and comfortable fit. However, many women struggle with how to style high-waisted jeans to make them appropriate for a professional or formal setting.

There is nothing more universal than a pair of jeans. They wear through ages, styles and occasions and, if picked with taste, they will hardly be out of place.

Ph. Jason Leung 

Look for your perfect fit and your jeans will be comfy, Land's End assures.

Everyone can wear a pair of jeans but do not worry if you have not found your perfect fit yet. Land's End helps you with its comfort jeans.

You can wear your jeans at the office and you will not look wrong! Jeans are a fashion passe-partout: your whole family can wear jeans and age differences will blur with the flexibility and versatility of this clothing staple. To wear jeans with full confidence, you need to find your perfect fit depending on your body shape. Here are some quick tips to which you can add the comfort and sustainability of Land's End.

Find your Perfect Jeans According to your Body Shape

Ph. Landsend

To makes things straightforward, body shapes can be described with simple, everyday images: apple, pear, hourglass, rectangle... here is how to find your perfect fitting jeans according to your body shape.

Jeans for Apple-shaped Bodies

Apples are healthy but we guess you are not happy with the generous proportions of your upper body. To find balance, wear straight-leg or boyfriend jeans which feel less body-conscious where you do not want them to be.

Jeans for Pear-shaped Bodies

As a pear, your torso is small but your hips are wider. Your body is like a triangle. Give some attention to your legs with a pair of flare jeans or bootcut, these for some extra '70s groovy vibes.

Jeans for Rectangle and Athletic Body Shapes

If your shapes seem to fit into a slim rectangle you likely have a so-called athletic-build body. Wear boyfriend jeans and straight-leg to give more body to your legs but with grace. For added comfort, you can also pick a pair of mom's jeans.

Jeans for Hourglass Bodies

Like an hourglass, your body has a curvacious silhouette where the bust and the hips are equally in the spotlight. For your hourglass, have bootcut, flare and straight-leg jeans to drive attention to your legs. Your body will be harmonious without losing its appeal.

Jeans for Every Body Shape

Yes, there is a truly universal style of jeans: the skinny. Forget the ultra skin-tight skinny jeans, the slim fit jeans style adapts to every body shape and leg length thanks to the stretch denim fabric and small but important features. Give skinny flare a try and tell us.

Land's End and Comfort Jeans

Land's End is wearing people since the '60 and it wants to wear everyone. From petite to size plus 30, and all legs' lengths. The universal idea of Land's End is "comfort": comfort to wear, comfort in finding the right jeans, comfort in strong and reliable fabrics that will follow you in all your life adventures.

I was gifted a pair of dark coloured slim fit jeans from landsend and all I can say is, wow!  They are such a perfect fit, comfortable with just enough stretch i the fabric too. These jeans molds to the shape of your body and make you look amazing. - Deborah St. Louis - Director

Land's End Sustainable Journey

If we appreciate the comfort, we love sustainable fabrics even more. Land's End is comfort that does not cost a fortune to the planet. The brand's conscious mission is directed toward its people and the community, with an inclusive and social philosophy, but also toward the planet. From the pre-pandemic, Land's End has reduced its production waste by 2.5% in the US and raised the recycled percentage to 92%. By the end of this year, 30% of its products will be made by using water-saving techniques; while by 2023, it will introduce the concept of circularity. The nearer future is even more ambitious: Land's End imagines its 2025 with 100% sustainable packaging, 100% cotton from sustainable sources and 100% recycled polyester.

For now, this is a promising comfort.

Shall we find more sustainable labels together? Find your next green alternative Fashions Finest and do not miss them: find us also on Instagram and sign up for our newsletter every Friday.

Who would have guessed that tie-dye is back? The latest campaign from Pepe Jeans London, shot in Madrid, sets a serene and chilled atmosphere to highlight a bold new collection for their spring summer lookbook. Tye-dye fabrics of green, blue and pink, must-have styles for the season across both menswear and womenswear.

London-born brand Pepe Jeans have released their latest Spring/Summer 2022 underwear collection.

The Women’s SS22 Collection

The women’s collection highlights re-emerging trends, such as the tie-dye print, – perfect seasonal colours for the up-and-coming summer ahead. And if tie-dye isn’t your style, not to worry! The collection features various styles, prints, and fabrications to ensure Pepe lovers have underwear they’ll adore for the season.

The Men’s SS22 Collection

The men’s collection gives you the standard block colour prints that are reliable go-to boxers/briefs. On top of this, the collection has introduced bamboo as a fabrication which is perfect for those wanting a softer, luxurious feel to their underwear.

Both eclectic collections draw inspiration from various sources, but broadly aim to cater to a diverse audience that appreciates seasonal colours and fashion-forward, trend-led designs.

Mark Blenkinsop, Chief Marketing Officer from the group AWWG, stated “The SS22 underwear collection is beautifully curated and brings together many of Pepe Jeans’ legacy styles: challenging and brave young fashion that harks back to Pepe Jeans’ earliest days in Notting Hill during the 1970s. At the same time it incorporates many of today’s newest global fashion trends, a nod to the leading international brand Pepe Jeans has become.”

Fashions Finest loves this vibrant and playful collection from Pepe Jeans London, especially their use of bamboo into their material. So perfectly sustainable and fresh for spring!

If you also like these as much as we do, be sure to come down to London for our sustainable pop up event featuring an array of sustainable designers showcasing inspiring accessories and creative clothing.

Are you available on 18th June 2pm onwards? If so, come on down and book your place here.

The seasonal collection is available to purchase across Europe via www.pepe jeans london.com.

You can also browse their classic underwear collection here

Let a fresh freeze enter your wardrobe, Tu Clothing is getting ready to launch its women's Spring/Summer 2022 collection and it will be a fashion trip.

It is essential to know what jeans are best for you to maximise your confidence on a day-to-day basis!
Ph. Priscilla Du Preez, Unsplash

While jeans are a staple in everyone’s wardrobes, it is sometimes hard to figure out the style, colour and length which may be the best fit for yourself. To work out the right type of jeans, you need to be able to learn and acknowledge your body type first.

Whether you are tall or petite, have an hourglass body or many more, here is your guide to uncover your body shape and what jeans will be the best for you.

Hourglass

Ph. Jarritos Mexican Soda, Unsplash

An hourglass body means your top half and bottom half are well proportioned to one another. Your waist will be defined and smaller than the rest of your body. To accentuate those natural curves, you may want to opt for a fitted style of jeans, mainly flares or bootcut. These denim types will give focus to your waist while creating another hourglass appearance on your legs as the bottom of the jeans will widen. Another option for those who do not appeal to that style is slim jeans. Like flare denim, slim jeans will hug the waist, but also the rest of your leg, showcasing your calves as well. As for choosing the colour denim, light or washed denim would increase the appearance of your voluptuous curves.

Flare jeans, recommendations:

Blue mid-rise flared jeans | River Island

Circle

Ph. Jasmin Chew, Unsplash

A circle body, often known as an apple-shaped body, suggests your upper body is fuller than your lower body. A lighter bottom half will centralise the focus to your slim legs. As for the style, mom jeans – which are cuffed at your ankles – will highlight your waist and the bottom of your legs. Another style that will also suit your shape is straight leg jeans. This style will still wrap your figure perfectly; however, a loosened fit will make your legs appear much slimmer.

Mom jeans, recommendations: 

PrettyLittleThing Vintage Wash Mom Jean | PrettyLittleThing

Rectangle

Ph. Marcel Strauß, Unsplash

If you have a rectangular body shape, your measurements will all be proportional to one another. You will also appear on the slimmer side and your waist may not be as defined; therefore, the focus purely needs to be on your legs. Skinny, slim and distressed jeans are going to be right for you. Tight jeans are going to accentuate your slenderness, while distressed jeans will give you a chance to show off some leg: a necessity for you when going out.

Skinny jeans, recommendations:

Stradivarius super high waist skinny jeans with rips in grey | ASOS

Inverted Triangle

Ph. Brooke Cagle, Unsplash

An inverted triangle body shape is the complete opposite of your normal triangle. Your shoulders and chest will be the widest part of your body, while your legs are the slimmest. A pair of cropped straight jeans is going to be the ideal style for you. The style will fit your legs, without being too tight or loose, whilst the length will show off your slim clave. Darker denim will give the illusion of even slimmer legs and hips.

Cropped Jeans, recommendations:

COLLUSION x005 90s cropped straight leg jeans in washed blue | ASOS

ONLY Dark Grey Double Waist Crop Jeans | New Look

Triangle

Ph. Brooke Cagle, Unsplash

The triangular body consists of your hips and buttocks being the widest part of your body, creating the bottom of the triangle with your waist being the sides and your chest as the tip. Some women with this body shape may want to highlight their hips, as men and women typically see this trait as a positive feature. Therefore, you should most definitely go for a pair of dark wash mom jeans, as they naturally have a slight curve from your waist to the upper thigh which will give definition to your curves. However, some women may not want to bring attention to these parts, so boyfriend jeans would be the best style choice. Boyfriend jeans hug your waist but they are typically looser and look more relaxed. Occasionally, there will be some rips and frays on boyfriend jeans which adds more to the relaxed and chilled appearance, that they give off.

Boyfriend jeans, recommendations:

Plt Acid Blue Wash Open-knee Boyfriend Jean | PrettyLittleThing

Long Tall Sally Indigo Boyfriend Jean | Next UK online shop

There is one staple piece in everyone's wardrobe that literally made history. There is one true fashion must-have that crossed generations, yet never felt outdated. You can have a guess. It is denim.

Very.co.uk

Although timeless, denim jeans marked a drastic change in everyday fashion this year. Jeans are our flag of freedom. We have seen it throughout 2021 and these autumn/winter trends are not an exception.

The humble workers' denim passed through centuries and generations and, as such, it is a trustful mirror of our times. Maybe it is the new post-pandemic lifestyle or today's feminist stream but 2021 waved 'goodbye' to super skinny jeans to welcome (back) baggy forms to put everyone at ease. Here we go, exploring the 5 top denim trends for this autumn/winter season.

1 Mom's Jeans

Missguided - Riot Highwaisted Clean Mom Jeans

Ten years ago, moms had a certain 'uncool' factor. Could you believe mom's jeans were going to conquer a big slice in stores' displays and people's shopping charts? High-waisted and relaxed, mom jeans are not anymore for leisure time and gardening but a comfortable ally now that home is our office.

2 Upcycled Jeans

V by Very - Sustainable Slim Cut Jeans

The call to make something for the planet translates into sustainable jeans. Whether they are made from vintage stocks, eco-consciously produced, recycled or thrifted by you; green jeans have a richer story and feel lighter on the environment.

3 '70s: Flared Legs And Flavours

RI Petite - Amelie Flare Dane Jean

Jeans as a flag of freedom could not but take big inspiration from the '70s. The 'peace & love' decade revival is in flared silhouettes, patterns and patchwork. Added to the upcycling trends, looking for a true vintage makes a trip to second-hand stores definitely more adventurous and rewarding.

4 Baggy Jeans

New Look - Noosa Baggy Jean

'The wider, the better', this is the motto of the year. Mom jeans already offer some room for our real shapes, but this season we can exceed as we look back at the '90s. Think about rappers and skaters' styles when looking for our next pair of denim. The must-have jeans for the last bits of this 2021 are super baggy and slouchy. Young and unapologetic with added distress for an extra touch of street style.

5 Light Jeans

Levi's - 501® Crop

Nothing says 'denim' more than an original Levi's 501. The American brand invented the real jeans at the end of the 19th century but it proves to be always fashion-forward. Here is how Levi's reinvented its 501 this year.

Denim signature colour is blue but we can set free from the tradition with pale blues, neutrals and even white.

These are only 5 of the top denim trends that we can rock this autumn/winter season but the list may go on and on with pleated jeans, straight cuts and low-rise waist. This year's array of denim as seen on Very.co.uk says it clearly: denim must make you comfortable in your own skin. 2021 jeans are a liberation, liberation from strict and unrealistic ideals proposed by the media for many decades. It was time to change, the evergreen denim made it.

The journey towards inclusive fashion also passes through 'petites' and their underestimated necessities. Today, petite fashion sees more protagonists like LacunaFit which is ready for a denim-tinted launch.

With sustainability and comfort, as their main focus, the Dublin based brand Theo & George founded by Katie O’Riordan, has fast become the go to for women looking for clothes that are easy to wear and are made to move in. Whether you are looking for something stylish for the office or just for running around with the kids, Theo and George offer a range that will make you feel, live and move better.

The brand sells exclusively online and offers the modern day women a collection of timeless and stylish pieces for every occasion in her busy day. From easy to wear classic t-shirts, to luxurious cashmere all made for everyday wearing. Each and every item is made from high quality ethically sourced materials for premium quality and sustainability.

Here are 5 pieces that has fast become our favourite “must add “ to wardrobe items.

Go through your day with ease and comfort in the soft and lightweight Ebony Square Cashmere Turtleneck paired with the versatile Gretta Wrap Skirt.

Ebony Square Cashmere Turtleneck 264€- Gretta Wrap Skirt 119

Nothing is more versatile then the classic V-neck T-shirt, from running around the city to doing school runs. Their Jill V-neck t-shirt is oversized and super soft for easy movement and comfort all day long. Available in colours white, pink, black ,grey and navy.



Jill V-neck t-shirt - 39€

The easy to slip on Leigh Slip dress is made for easy layering on those cooler days. Pair it with the Sheridan Cashmere Turtleneck for a sleek and sophisticated day look.

Leigh Slip dress - 119€

The sheer Sheridan Cashmere Turtleneck is lightweight and the perfect layering partner for those days when you just need something easy to slip into. Paired with the Bridget Track pants.



Sheridan Cashmere Turtleneck 129€- Bridget Track pants 99€

The Bridget track pants, available in black and green, with its high waisted elastic band, makes this jogger pants the go to for comfort and style, whether you pair it with trainers of heels for a ultra sport lux look.

The Karina zip back t-shirt dress is another wardrobe must have with its zip detail at the back. Perfect for a chic and comfortable look.



Karina zip t-shirt dress 149€

Need to see more of Theo & George and their beautifully designed collection, then head on over to www.theoandgeorge.com

Over time, office dress codes have become less formal. Of course, it’s still nice to feel smart and dress appropriately when heading to work though.