Friday, 15 March 2019 09:32

Cardi B's Makeup artist reveals her secret!

Make-up artist Erika La’Pearl has revealed her secrets to getting Cardi B’s latest signature make-up look using ICONIC London!

Published in News
Thursday, 21 February 2019 20:39

Get The Brit Awards Makeup Look

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Photo from Flickr

Here’s the low down on the best red carpet looks from the Brit Awards last night. Showcasing the best celebrity makeup looks with Illamasqua and Eyeko.

The Classic Red

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Photo from Illamasqua

Jess Glynne showcased a classic red lip on the carpet at the Brit Awards. The A-List staple can be taken straight from the red carpet and recreated at home with Illamasqua’s Lipstick Collection at a cost of £20.00 Available to buy here.

Smokey And Seductive
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Photo credit Illamasqua

Maya Jama’s smokey and seductive eyes can be perfected with Illamasqua’s Elemental Pallete, at a cost of £38.00. Effortlessly transform your look with these highly pigmented shades that work for both day and night time looks. Available to buy here.

Framing The Soul

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Photo from Eyeco

If eyes are the window to the soul, then eyebrows are the frame! Eyeco’s creamy brow powder in one end, with an angled brush on the other end define, shape and fill-in your brows effortlessly, for maximum impact, with minimum input. Available from here at a cost of £18.00

Thicker Lashes

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Photo from Eyeco

Dua Lipa took her eye makeup to the next level at this year’s Britt Awards, stealing the show on the red carpet. To achieve her look use the EYECO lash alert, at a cost of £19.00. A botanical fuelled energising formula, infused with caffeine and a double dose of fibres to lift the sleepiest of ‘bed lashes’ for perkier volume, curl and care all day. Lash alert will improve long term elasticity and resilience for naturally thicker lashes around the clock. Available to buy here.

Published in Blog
Thursday, 24 January 2019 09:11

Natural Bridal Makeup Trends

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Photo by Taylor Harding Unsplash

Almost every bride-to-be says she wants to “look natural,” on her special day. The reality is, however, that appearing unfinished or as if you just woke up can leave you looking tired in your wedding pictures. Not to mention, with an elegant dress on, you want your face to complement your attire.

We want to help glam up your natural features while you get to still look like yourself. So, what can you do to look polished but avoid the caked-on makeup look? Here are a few simple ideas for how to rock the minimal makeup look.

Glowing And Radiant

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Photo by Anthony Tran Unsplash

There’s a special kind of beauty that comes from having sun-kissed skin. To pull off a glowing, wedding look, try using some bronzer where the sun would naturally kiss your skin – on your cheekbones, jaw, nose, and forehead. Don’t forget to add a little to your neck so everything looks even. After adding a dab of foundation and some concealer, it’s time to select your bronzer shade. Generally, your bronzer should be one or two shades darker than your natural skin tone. Brush a tiny bit on your wrist first to see if it makes your skin glow or if it looks fake.

If you have naturally dark skin, try using an amber bronzer. If you have a medium-complexion, try a rosy shade. For those brides with fair skin, stick to a honey colour. Always use a wide brush to apply your bronzer, as using a pointed or thin brush can create unsightly, defined streaks. For a softer, all-natural appearance, use an open fan brush and add the colour slowly, building up the shade until you’re happy with the look.

Metallic Glam

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Photo by Alvin Mahmudov Unsplash

Eye-shadow can scare off a lot of brides who want to keep things simple. Everything from gradients, glitters, and layers of colour can become overwhelming, but your eye makeup doesn’t have to be complicated. When you’re going for a natural wedding look, applying a few shades subtly can look stunning.

Add some shadows and metallic accents around your eyes. These colours can elevate your iris’ natural colour and give you a stunning smoulder. Metallic shades like gold and copper look vibrant and glamorous. You won’t have to do much else with your face if you perfect your eye makeup game. Finish the look with some eyeliner, mascara, and matte nude lipstick.

Pretty In Pink

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Photo by Tim Stagge Unsplash

The reason a little rose colour on your cheeks looks flattering is that everyone, no matter their skin colour, has some natural, pink undertones. Once you find the right shade for your skin tone, add some blush and see how it can instantly make you look youthful and bright. The last thing you want is to fade in the background of your wedding photos.

Swirl a small amount of blush onto the apples of your cheeks. Don’t forget to buff the colour out by using large circular motions. Adding your colour this way should create a natural-looking glow that brightens your face. Have fun with your blush, but don’t go overboard with it either.

Goddess Brows

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Photo by Marius Muresan Unsplash

If you’re one of the lucky ones who was born with thick and beautiful brows, let them be your main focus. A natural brow with glowing skin and a neutral lip can make a statement without all the other products or contouring. If you want to achieve full, natural eyebrows but your hair is on the lighter side, there a few tools and tricks you can use to make them appear more natural.

Before filling in the gaps of your eyebrows, use a spoolie or angled brow brush to gently and repeatedly brush your eyebrow hair upwards. After you fill in the gaps with an eyebrow pencil, you can brush your natural hairs upwards again to blend in the colour and control any wild hairs. When shaping your brows, it’s important to remember to stay away from dramatic or loud lines. Instead, take the time to carefully apply your colour to even out your natural shape.

Testing, Testing

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Photo by Element5 Digital Unsplash

Nothing is more natural than confidence. Therefore, you definitely want to test your makeup look before your big day. When it’s your first time in the makeup chair, try bringing inspirational photos you want to emulate or some images you saved on Pinterest. If you choose individuals who share your skin tone, hair colour, and eye colour, it may be easier to replicate the look.

When you bring samples to your test run, the makeup artist can give you expert feedback if certain details will or won’t work for you. Be clear about what you want, but stay open to your artists’ creativity. Once you’re happy with the result, you can let the makeup artist do their thing, and you can sit back and relax.

Be Yourself

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Photo by Brooke Cagle Unsplash

The last thing you want is for guests to arrive at your wedding and not be able to tell who is getting married. You want to look like yourself, no matter what makeup you choose to wear. For example, if you always sport a neutral lip, then stick to your signature look on the big day.

Perhaps even elevate the look and try using a lip stain in the colour you love instead of a lipstick. With all the drinking, dancing, and eating you will be partaking in, you shouldn’t have to worry about reapplying throughout the night. Also, try using a liquid, waterproof eyeliner instead of the one you regularly use so that your makeup stays intact, even if you tear up a few times throughout your big day.

The key is to look like an even more elegant, polished version of the person your significant other fell in love with. Be yourself, and you’re sure to wow the most important person at the wedding.

Published in Blog
Friday, 19 October 2018 11:12

2019 Makeup Tips: All About the Minimal

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Pixels.com

Minimal makeup has become a huge trend recently. Was it ever really gone? Of course, bare face with nothing on it is not the same thing. The point of minimal makeup is to enhance your strengths and hide the things you are not too happy about, such as redness, pigmentation or spots. But how do you achieve the perfect look that can deceive somebody into thinking you really have nothing on?

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Pixels.com

Take Care of Your Skin at All Times

This should go without saying, but we’ll say it anyway because how you wash your face is important. Especially if you have an event coming up and you’ll like to do minimal makeup – there’s a lot of space for mistakes. So use a gentle soap or a wash and a flannel cloth. You don’t want to use an exfoliant at this point, as it can bring out the redness in your complexion. Other times? Yes, but don’t overdo it, as physical exfoliation can damage your skin.

Moisturise

For the minimal makeup, you want to make sure your skin is soft, supple and hydrated. So there’s a step you don’t want to miss: moisturizing. Apply just a pea-sized amount of moisturizer all over your face. Apart from feeding your skin, this step will ensure that your makeup sits right there, but it won’t make your face look greasy. Just what we need!

Use a Foundation Made For You

Okay, maybe you don’t have access to a whole team making shades for a major makeup company, but you do have access to all the shades... so all you have to do is choose the right one. This is a crucial step but so many people are missing it and end up using the wrong colour, which ends up looking funny on their faces, to say the least. Invest some time into choosing the right foundation, and not only when it comes to color but texture as well. What do you want from a foundation, perfect coverage or just a little help, glowing or matte finish? When you do end up choosing the foundation – and remember, the colour of your skin also changes from winter to summer – remember to blend well. You’re not going for the clown look, but the minimal one!

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Pixels.com

Use Little Tricks for the Eyes

We understand if you’re a mascara lover who cannot get enough of coats, endless mascara coats! But minimal makeup is all about being... well, minimal. What you can do, though, to draw attention to your eyes, is curling your eyelashes. This can really do much more than just applying mascara, no matter how good it is. If you’re not too sure about your curling skills, or just don’t want to be doing it every morning, try looking into eyelash extension deals, as there are some really good ones that won’t take last pounds out of your wallet. By having eyelash extension, you get to keep perfect eyelashes for a long time, with no effort. Worth considering.

Conceal if Needed

If there are any problem areas after you’ve put on your foundation, reach for a good concealer. Sometimes there are no problem areas, but since the colour of our skin is not even in all the areas of the face, you might want to use it anyway. If you have any dark under-eye circles, swipe the brush under your eyes, where you’ve already applied the concealer, then pat with your finger to blend.

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Pixels.com

Don’t Use Bronzer

This might come as a surprise to bronzer-loving girls, but even though it can look extraordinarily beautiful, you will want to skip it when trying to achieve a minimal look. Minimal makeup is all about trying to work with what you’ve got already; you don’t want to mess with the natural colours of your face, just work with them to bring out the best.

But You Can Use Blush

A lot of girls have memories of their grandmothers telling them they look amazing when they blush a little, be it from embarrassment or running. So blush is allowed in the minimal makeup (minus the sweat from working out, or the overall feeling when you feel awkward!). but try making it as soft and close to your natural blush as possible. Cream blushes work best for the soft look you are trying to achieve. Apply the blush to the apples of your cheeks – so exactly where you would blush naturally – and blend until you have a colour that’s very subtle, but still noticeable.

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Pixels.com


Play with the Colour of Your Lips

Luckily, there is an abundance of shades that can work amazingly with the natural, minimal makeup. And a decade ago we thought nude is just one colour! You can use any nude shade you like, but you can also apply a little cream blush you just used on your cheeks to your lips – this will enhance their natural pigment, thus making them super lovely.

And Don’t Forget Your Eyebrows

Eyebrows can make it or break it – and by “it”, we mean your complete look. You don’t want them to have a very strong line. Actually, you want them to be natural, but with little help. So if your natural eyebrows are very light, blend a colour to give them a little shape. Bonus trick: use eyeshadow instead of a brow pencil. This gives you a much softer, more natural look.

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Pixels.com

And there you have it – a natural makeup look that looks almost as if you have nothing on your face, but so much different from an actual bare face, and so much better. Enjoy the look and the compliments you will be getting!

Published in Blog

Best makeup looks

We don’t know about you, but the thought of new makeup makes us downright giddy. That feeling you get when you grab your brushes and start playing with colours is light-hearted and exciting, and once you add fashion to it and start creating complementary looks, the fun only increases. There’s something delightfully romantic and fresh about spring makeup trends, and this year promises to be a mix of sensual, chic, and bright.

Feeling eager yet? Then check out the trends that range from delicate to bold, and make sure to pick up a few ideas so you can be ready once springtime comes.

Graphic Liner

Graphic liner

From Pat McGrath’s work on Tom Ford’s runway show, to Marc Jacobs’ models sporting an almost bare face with only inky, dramatic eyeliner, this trend is bold, unique, and certainly requires a steady hand! A more wearable version was seen on the Monse runway where the models had double wing liner, but we absolutely encourage you to have fun and go further – Pat McGrath drew thick eyeliner shapes, then added a touch of lip gloss on top to give it that wet, grungy, dangerous look.

Sunburst Shades

Sunburst shades

When was the last time you saw bright yellow eyeshadow on anyone? Well, our impression from the Novis runway is that it’s a trend that’s absolutely got to gain traction. A dose of sunny yellow on your eyelids? Warmth, happiness, and blooming dandelions in spring! It’s very effective on its own so you won’t need anything more than a touch of mascara to make it work, and it can go beautifully with a simple, demure, white lace dress. You’ll practically be the impersonation of spring with this look.

Lips And Tips

Lips and tips

The good old “match your lipstick to your nail polish” rule is coming back, but this time with dark colours in mind. Dramatic black lips on a natural-looking bare face paired with black polish is giving us some real supermodel vibes.

Big Eyes, Bigger Lashes

Big eyes bigger lashes

One of the biggest Australian trends in recent years, huge, dramatic eyelashes, is every Aussie girl’s dream. In the land of pretty much eternal summer and beach time, smudgy mascara is not exactly attractive, so it’s no wonder that ladies are getting eyelash extensions in Sydney, which is famous for its specialists. If you want to forgo mascara and have naturally gorgeous lashes even when you’re completely makeup-free, we recommend trying this out. Christian Siriano seems to love big, bold lashes as well, and most of his models were sporting a 60’s-inspired, clumpy-looking volume accomplished by pilling on a ton of mascara. With extensions, no need clumps!

Highlighter, Always More Highlighter

Highlighter always more highlighter

Miss Rihanna’s touch seems to turn everything to gold, so it’s no wonder her Fenty Beauty has gained such a huge following in a very short amount of time. Her famous Trophy Wife highlighter was seen on almost all models on the Puma runway and we still can’t get over the fact just how good it looks, especially on women of colour.

Rose Beauty

Rose beauty

Messy, smokey, rosy bronze and burgundy eyeshadow might be one of the sultriest looks we’ve seen on the runways, the courtesy of Brock Spring 2018 collection. Instead of the old-school black and grey smoky eyes, we suggest this seductive alternative – it’s more natural-looking, sexy, and goes great with nude lipstick.

So, what’ll it be? Soft and natural, or dramatic and colorful? This year is giving us a ton of options, and we can’t wait to see how you’ll play with your makeup and what kind of looks will you create. We encourage experimenting with all of these and enjoying the varied creativity of 2018 spring trends!

Written by Sophia Smith

Published in Blog

There’s nothing better, than finding something you have a natural flair and passion for – and then in turn, have the potential to turn that gift, into a lucrative career.

Published in News

With summer close by, it is no wonder we are already spending our time, looking for unique looks to try.

Published in Beauty
Monday, 16 January 2017 09:11

Makeup Trends 2017

Make Up Trends 2017

We are 16 days into the new year and now there is no more turning back, 2017 is officially in full swing. The excitement of a new year is the new things it brings and we are jumping for joy for all the new beauty trends this year will bring.

Here is our quick guide on what’s hot for 2017 and how to get the look.

Minimal Madame

Minimal Madame

The barely there, makeup look continues its reign of popularity. Keep your face fresh and dewy with minimal colour and product. Embryolisse Lait Crème Concentre £20, is the one product makeup artists swear by. Use it as a makeup base to moisturise and transform your skin in an instant. Giving you a dewy and youthful finish. It also doubles up as a repairing mask and primer too. Natural and untouched looking brows, are key to this look, achieve this with the Lord & Berry’s Must Have £14, a brow mascara that locks stray hairs into place whilst also adding a subtle tint.

Finish off the look with a soft and subtle touch of nude lipstick- to recreate an English rose shade with the Lord & Berry’s 20100 Lip Crayon in Charme £12, giving a subtle hint of pink, its creamy texture adding moisture to your lips.

Color Chic

Colour Chic

Bright bold popping colour is key for 2017. A bold lip such as PPQ’s Lilac theme is a must this year. As seen on the catwalk, models were sporting the Lord & Berry’s Lip Crayon in La Fiesta, £14. Highly pigmented with a creamy texture, this lip colour will show that you are fearless, so embrace it. However, if bright bold and fearless is too much for the office try the Lord & Berry’s Timeless Kiss-proof in Bold Red £15 to make a subtle statement. A liquid lipstick that dries matte, is long lasting and smudge proof, perfect for all those Valentines kisses.

Glow Baby

Glow me baby

Another trend that is here to stay so highlight and shimmer away for healthy youthful glowing skin. To achieve this look, apply a highlighter such as the Lord & Berry’s Luminizer stick £14 on the bridge of your nose, cheekbones and on your cupids-bow this will give the illusion of a smaller nose, higher defined cheekbones and fuller lips.

For an all over dewy glow to your face, perfect for summer, apply the Transformulas 23 Carat Hydration Gold £41.95. This crème instantly illuminate and adds a hint of 23 carat gold shimmer to the skin. As and added boots is it contains hyaluronic acid that hydrate the skin, help promote collagen and keeps your complexion youthful.

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Blush me up

Lastly, another trend that will hit us in 2017 will be the return of the blush-woo! Spotted on the 2016 catwalk in 2017 we will see this trend evolve with blusher now being used across the temples and eyes-adding a stronger and more daring edge.

To achieve this look, apply a blusher such as Lord & Berry’s blush in Lotus, £18 along the cheekbones in a sweeping motion with a brush such as Brushworks Blush Brush £6.99, giving you a soft and subtle rosy glow ready for the day ahead.

Published in Blog
Tuesday, 06 September 2016 15:30

Brushworks - Contouring Sponges

Perfect for contouring and strobing, highlighting your natural facial feature.

Published in Beauty
Friday, 22 April 2016 11:46

Get The Charley Monroe Look

The talented designer and our very own Britain’s Top Designer winner Helen Woollams CEO of fashion house ‘Hellavagirl’ dressed previous X Factor Contestant Charley Monroe last weekend for The Essex Entertainment Awards.

For the Essex awards we opted for one her Helen’s signature pieces from her A/W16 collection The Birds. Helen then designed and made a bespoke shoulder piece to attach to the dress.

I decided to create a makeup look that was quite glam but remembering that it also needed to be quirky to match Charley’s style. So after prepping Charley’s skin with my favourite skincare products from Nude, Clarins and Dr.Paw Paw I created the perfect look.

I went for flawless skin with a strong bronze contour and highlight, defined brows, a gold sparkling glitter eye over a smoky green and brown winged base and a black eyeliner flick as long as the winged out eye makeup. This added that quirkiness in the look. I then added lots of thickening mascara and a slightly winged pair of false lashes.

I finished the look with the most beautiful shade of red lipstick and pencil from the new GWEN STEFANI range by Urban Decay.

I did a slight wave in her hair pinned to one side and applied long stiletto nails painted in the same shade of red as her lipstick and added gold leaf to match some of the embellishments in the shoulder piece that Helen had made.

Charley looked incredible and guess what? She WON!

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Get Charley’s look:

Skincare

Nude Skincare: Perfect Cleanse, Youth Oil
Caudalie: Beauty Elixir
Clarins: Daily Energising Moisturiser, Beauty Flash Balm, Instant smooth perfecting touch
Benefit: Pore Professional Primer and Don’t Stray eye primer
Dr. Paw Paw: Original balm
Becca: Shimmering Skin Perfector in shade pearl

Makeup

Mehron UK: Celebre pro HD foundation
Mac Cosmetics: Mineralize SkinFinish natural, Mineralize Skinfinish soft and gentle, Glitter in gold and Gel eyeliner.
Benefit Cosmetics: Zing Brows, Gimme Brow and Hoola Bronzer
Chanel: Blusher in shade Rose Glacier
Bare Minerals: BareSkin complete coverage concealer
Urban Decay: Naked 1 Palette, Perversion black mascara, Gwen Stefani pencil and lipstick in shade wonderland.
Mink and Co Lashes: In smoke
Skin prepping is a massive must have for me before doing any makeup application.

Published in Blog
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