There was a time when a chocolate advent calendar was bringing so much joy with its simple pleasures. The grown-up you love to indulge in a different kind of advent calendar which is slightly more expensive and less caloric: beauty advent calendars.

Celebrities all over the globe are an endless source of inspiration for everything beauty and fashion-related. Admiration often turns into emulation, and a new study can today reveal that Kylie Jenner is officially the world’s most influential celebrity!

The research, run and published by RY, offers an interesting insight into global beauty ideals. The study analyses Google search queries to reveal the most loved and copied celebrity beauty looks and today's top celebrity influencers. 

The Research: How To Spot The Influencers

RY made a list of 232 global celebrities, the most buzzed in glossy magazines of the likes of Allure and Glamour. Then, it put together the most typed queries on Google and combined the two lists to cover a full year. The research found which stars have the biggest influence in our quests for hair and makeup inspiration and more.

The Top 10 Most Popular Celebrity Looks

Kylie Jenner wins the round for the most popular and copied look. It does not come as a surprise; Kylie's look with her signature nude plumped lips made her fortune. Following, we can find Ariana Grande and Jennifer Aniston. Jennifer Aniston - who arrived in our houses as Rachel Green in Friends - is an astonishing example of fresh beauty over 40s.

Top 3 Most Popular Celebrities For Hair Inspiration

Jennifer Anniston is the top global hairstyle inspiration with her effortlessly healthy honey-gold locks. Follows Selena Gomez and Ariana Grande with her superbly sleek ponytail.

Top 3 Most Popular Celebrities For Makeup Inspiration

Kylie wins once again for the most popular makeup on Google. On a rushed morning, her nude makeup all about glowy skin and luscious lips is a successful choice. She can sport both natural and full glam looks but - it is not a secret - her lips are behind Kylie's empire with her Kylie Lip Kits. Ariana Grande arrives second with her cat-eye flick and glossy lips; while Selena Gomez arrives in the third position with her warm beauty and down-to-earth presence. We have no doubts, her makeup brand, called Rare Beauty, will reach the top globally.

Top 3 Most Popular Celebrities For Skincare Inspiration

Rihanna's glowy skin gives her the crown as the most popular skincare celebrity. The Barbadian singer is not simply known for her inimitable voice but also for her clean skin. Her cosmetic brand, Fenty Beauty, offers a chance to reach that perfection. Jennifer Lopez seems not to feel time passing. Now in her 50s, JLo can show a superb silhouette and a flawless complexion. She shares her secrets for dewy and younger skin with fans and the public with JLo Beauty. This time, Kylie Jenner settles for a third position with solely 50,000 searches every year for her skincare tips.

Top 3 Most Popular Celebrity Beauty Inspiration From The Past

The research also looks into the not-so-far past with a chart crowded with Hollywood actresses. The most influential of all is, of course, Marilyn Monroe with her iconic bombshell look.
Follows Twiggy and David Bowie, who left an undiscussed mark in the history of music with his talent and artistic self-expression.

Top 3 Most Newsworthy Celebrity Beauty Icons

RY's research spots also the most covered VIPs in magazines and online articles. Meghan Markle has always been in the news since her royal wedding; Kim Kardashian is just second, followed by Taylor Swift.

Read the full research online at RY