Born and raised in Dublin, Naoise Jo graduated from Griffith College Dublin in 2018 with a 1st class hons degree in fashion design. Since graduating, Naoise has interned for Primark and Irish brand Avoca and has been featured in Vulkan magazine, The Irish Independent and Alinéa magazine. Where heritage meets the future, the brand draws inspiration from the designers own personal family history mixing her Irish and English roots with modern influences. With a strong focus on print and colour, Naoise Jo delivers a modern, eclectic, day to night collection for the contemporary woman.
Clothing is designed and produced in Ireland by Naoise Jo and her small team. The brand prides itself on using traditional Irish craftsmanship and materials. The brand is stocked in Marion Cuddy Irish Design Emporium in Dublin.
For her SS20 collection, Naoise Jo has explored her own heritage, mixing the industrial mining clothing of her grandfather in Manchester with the celtic motifs from her Irish roots. She has drawn inspiration from gemstones and minerals and the Pit Brow lasses, strong, female miners from the Victorian Era. The result is an eclectic mix suitable for the modern woman who desires to be more than one thing and most of all confident.