We hope you are familiar with the concept of Veganuary, as it has been taking place since 2014. But if you do not know in detail what it actually is, in a nutshell, it is an annual event that promotes a vegan lifestyle and motivates non-vegans to try a vegan diet during the whole month of January.

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But why stop only with food consumption and not explore more of the vegan products out there? Here are some recommendations to try a vegan beauty regime.

The Story Of Veganuary

The British entrepreneur Matthew Glover and animal rights campaigner Jane Land started the challenge, but now there is also a non-profit organisation with the same name that officially runs the campaign. What most people like about the campaign is that it is not all about going vegan, it is more focused on educating others about the effect of food on the environment and raising awareness of animal suffering. The campaign started in 2014 and each year more and more people take part, with an estimated 1.3 million people committing to Veganuary in 2019¹.

Diving More Into A Vegan Lifestyle

One of the biggest challenges of the 21^st century is climate change. It is believed by many that a plant-based diet can help fight global warming. If veganism offers so many benefits why not explore more of the beauty of leading a vegan lifestyle? Literary vegan beauty is taking over the industry, as more and more people decide to make more conscious decisions in terms of their everyday life and strive to minimise their carbon footprint.

UpCircle

It all started with a single cup of coffee from a small independent coffee shop. A sister passionate about skincare and a brother concerned with the waste produced from daily activities such as drinking a cup of coffee. The brother and sister duo launched the company in 2016 and they have been growing the brand ever since. A sustainable, ethical and high-performing skincare brand that is focused on incorporating circular economy to the skincare industry. UpCircle "products are unique in that not only are the sustainability credentials unparalleled, they genuinely deliver results for the skin", said Anna Brigthman, co-founder of the brand.

Irene Forte

The cosmetic brand of Irene Forte is just another reason to fall in love with Italy. The Verdura Resort in Sicily is home to the organic farm from which the key ingredients for their products are sourced. Each product is created with ingredients such as organic olive oil, floral hibiscus, fragrant lavender and herbal rosemary from the organic farm at Verdura Resort. Together with the icy fresh mineral water from Sicily’s mountainous Madonie Regional Natural Park they make the product we see today. The low allergenic potential of their products comes from the unique blend of fragrance and feel, along with delivering great results. On top of that, they are also with low allergenic potential. Along with that every stage from manufacturing to distribution is considered for their impact on the planet, the user and the Sicilian community from which our products originate.

Sakrid

A British brand dedicated to eliminating toxins and chemicals from our daily lives. To achieve their goal they use only high quality natural and organic ingredients for their products. That also makes them good for both you and the planet. The brand also strives to implement sustainable practices in sourcing ingredients, packaging and collaborating with suppliers who share the same philosophy. Following their motto “We make good products, using good ingredients, that are good for you and good for our planet”, all of their products are vegan, cruelty-free, organic and handmade in the UK.

Wild Science Lab

The London-based botanical haircare and skincare brand, founded by husband and wife Ali and Zoe, is worth checking out. Wild Science Lab has created innovative, award-winning hair and skin treatments that harness the natural power of the wild. They are driven by the desire to create high-performance, botanical, eco-friendly products that guarantee exceptional results while maintaining an environmental focus. Striving to achieve the highest possible percentage of naturally derived ingredients because they believe that nature offers power and simplicity that can work in harmony with our bodies to achieve effective transformations of skin and hair.

Gallinée

The world’s first skin and hair care line devoted to the health and wellbeing of “Planet You''. Do you know what a microbiome is? This is all the brand is about! A microbiome is the protective layer of your skin which is made up of 1000s of good bacteria. The unbalance and stripping away of the microbiome can result in inflamed and sensitive skin, from which a number of issues arise. Through a patented combination of prebiotics, probiotics and postbiotics, Gallinée protects and nurtures your very own microbiome to ensure even the most sensitive and stressed skin can thrive even under the most severe conditions.

The number of benefits from using vegan cosmetics is immense: it benefits your skin, the environment and the animals. Why not make your new year's resolution to be more considerate of the planet? With the growing number of brands that offer vegan products, you have plenty of options to find your new favourite products.

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Ready to meet the one product that changes your skin in a swift? The scrub is your body's BFF but make sure it is kind to your skin and the environment. Wildlife scrubs are.

Baking, crocheting, gardening, crafting and many more. Everyone found a way to kill time during lockdown by brushing up a favourite hobby. Akleia surely did! She built her vegan skincare brand from scratches.

Armed with a brush, pencil and tweezers, we learnt how to map out our eyebrows. Your face also tells you something about the right 'angle' your eyebrows should take. We are going to listen to these suggestions...

Ph. Soroush Karimi, Unsplash

The right eyebrow is essential to give depth to your expression as well as balance. Find how the perfect brow shape balances every face and can even correct it.

Square, heart, oval or round. As beautiful as your natural face is, we know you secretly wish to sharpen those cheekbones or soften your jawline. Here again, the right eyebrow will do the trick. Every face shape has a perfect eyebrow match. To find it, seat straight in front of your mirror - again - and look at your 'oval'. Your face might not be a perfect oval, so follow our guide to find the eyebrow shape that can create harmony.

Oval Face

If you have an oval-shaped face, your lines are symmetric and balanced. Your eyebrows should have a slight arch and a softer shape. There is not so much work to do. Just remember to start and end them at an equal level.

Round Face

If you notice that your face has almost the same width and length, then your face is round. To sharpen and lengthen your oval, opt for a lifted arch.

Square Face

The main feature of a square face is a defined and angular jawline. The width and length are almost the same. Lift your eyebrows with a defined yet soft arch by keeping the body of your eyebrows fuller and natural-looking.

Ph. Hadis Safari, Unsplash 

Long Face

In this type of face, the length is prominent, almost double the width. To give more space and breathe to a long face, elongate your eyebrow and keep the arch low.

Rectangle Face

A rectangle face is long but has a more defined, squared jawline. Focus on the body with full and natural eyebrows with a soft curve.

Diamond Face

If you have a diamond face, your forehead is short, and your contours are well-sculpted with high cheekbones and a pointed chin. Make your face more delicate, choose softer and rounded eyebrows.

Triangle Face

If your forehead is narrow, but your jawline is strong, then you have a triangular face. Here as well, it is all a matter of adding sweetness: your best-friend eyebrows should have a low, curved arch and a full body.

Heart Face

If your forehead is larger than your jawline and your chin is pointed, you likely have a heart-shaped face. Keep your eyebrows straight and a rounded arch without playing too much with your pencil. Do not over-change this shape.

You can also take celebrities with a similar face shape as an example to style your eyebrows. This beauty task is a fine game of balance.

The roaring '20s wanted them super thin; the '80s loved them full and wild. How to have your eyebrows on point? Trends and decades aside, your face suggests the right shape for you. Learn how to use face mapping to find the brow shape that feels truly yours.

Ph. Garin Chadwick, Unsplash

Before plucking away those bushy brows, learn everything about face mapping and how to find the right eyebrow shape for your face. Then, you can take your trusty tweezers...

Face Mapping

Ph. Nataliya Vaitkevich, Pexels

Try to imagine yourself without brows for one second. Something will look odd; your face will be rather blank! Your face tells how your eyebrows should be and the technique to decypher 'this message' is called face mapping. Face mapping allows you to find where your eyebrow should naturally start, arch and stop.

To practice it, you will need a mirror and a brush with a thin handle, plus a spoolie brush and an eye pencil. Then a sturdy pair of tweezers to get the work done.

How To Face Map Step-by-Step

Ph. cottonbro, Pexels

Start with makeup-free and brushed-up eyebrows. Sit straight in front of a mirror with your brush and pencil at the ready.

1. Place the handle of your makeup brush - or alternatively an eye pencil - parallel your nose. Where the handle meets the inner corner of your nose, that is the starting point of your eyebrows. You can mark this first point with a light coloured eye pencil.
2. To determine where your eyebrow should arch, point the handle of your brush in the outer corner of your nose to form an angle. Keep looking straight ahead. The handle will draw a line crossing the centre of your iris, follow this line and mark your second point.
3. Now, always from the outer corner of your nose, place the brush diagonally. The handle will reach the outer corner of your eye, there is where your eyebrow should fade to stop. Mark this third point.
4. Use these three points to pluck what grows beyond the imaginary contour. Use tweezers with a comfortable grip like Rubis Gold Slant Tweezers (£22.50).

Rubis Gold Slanter Tweezers

Bobbi Brown once said 'Rubis is the Ferrari of tweezers'. Tweezers should be an investment for years to come. If you are sick and tired of cheap, a-couple-of-use-only pair of tweezers, this is the tool your beauty kit is missing.

Ph. Anthony Shkraba, Pexels

The temptation to get rid of every stray facial hair may still feel very strong at this point. Start gradually with your professional tweezers until you are pleased with the result and see your face harmoniously shaped.

Fuller eyebrows and thick eyelashes are very fashionable these days. Although you can find many products on the market that promise you dreamy results, you can try natural homemade remedies first before browsing the drugstore aisles.

A hot beauty trend seen on magazines, beauty blogs and Instagram is sporting fuller brows paired with feathery eyelashes. To achieve naturally full results, you can try these three well-known homemde remedies.

How To Grow Your Eyebrows With Olive Oil

Olive oil is a God-sent ingredient for your beauty because it contains vitamins A and E, which will increase the growth of your hair. Vitamin E nourishes each hair strand, while vitamin A promotes the production of natural body oil, which helps hair development.

How to: apply a drop of olive oil on the tip of the finger and then gently massage the eyebrows, leaving it for a couple of hours and then rinsing with a face cleanser. This step can be part of your beauty routine at least once a day to see its effects in a matter of a few weeks. Need more intensity for your eyebrows? You can always opt for a brow tint for more colour and drama at the end of your treatment.

Egg Yolks For Healthy Eyebrows And Eyelashes

Ph. Klaus Nielsen, Pexels

Hair is made of a protein known as keratin, and eggs are an excellent source of proteins. Moreover, egg yolks are also a good source of biotin, which stimulate the growth of your eyebrows and eyelashes. As you can spot in many haircare products for hair loss and hair growth, keratin and biotin are two natural allies.

Ph. Cottonbro, Pexels

How to: separate the egg yolk from its white, the beat the yolk until the consistency is uniform. Next, apply the mixture to your eyebrows with a brush and, for the eyelashes, a clean lash wand. Leave it for 20 minutes, and then wash it off with warm water. This homemade recipe can give you a faster growth rate if you use it twice a week. Be careful: use it in moderation because egg yolks can clog your pores and cause acne.

How To Grow Your Eyebrows and Eyelashes With Milk

Ph. Charlotte May, Pexels

Milk has well-known benefits for your skin and hair. Milk is used in many dermatological products because it contains casein and serum, two vital proteins that stimulate the development of healthy hair.

How to: moisten a cotton ball in milk and gently apply it to your eyebrows and eyelashes. When applying it to your eyes, remember to remove excess milk by gently squeezing the cotton. Keep it for 15 minutes and wash it off with water. Doing this every day will give you the desired results.

Day after day, you can admire longer and healthier eyelashes and brows because the simplest beauty solutions are a step away from you... in your kitchen.

For a long time, stretch marks were something to be ashamed of. The 'natural beauty' wave thought us to accept them and see those lines as part of life. Treating them to restore the skin is still a good practice, we can try naturally.

Introducing Hi’ Demand, the UK’s very first wrap around ponytail brand, made just for textured hair.

Wild has launched with a Business to consumer start-up range of eight deodorant SKUs across Stick and Roll on formats available as a one-off purchase or on subscription.