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Fifth is a brand rooted in juxtapositions. Feminine fabrics are cut into boyish shapes, Historic art forms such as crochet, are imbedded into a collection that is driven by current culture, and tailoring is layered with relaxed sportswear.
SS18 sees a clinical colour palette meet with the soft textures of sheepskin and mohair, and relaxed jerseys mix with trans seasonal wools.
Bridging streetwear with minimalism, the fifth woman is modern in her approach to style.
Alexandra Jacoumis’s jewellery seeks to unite the intricate designs and softness of textiles with the illuminating quality of gold and precious stones. Being of Greek origin, she was always inspired by the traditional and ancient crafts in order to create jewellery that is distinctive and original. ‘I love the idea of jewellery being significant and sentimental, passed down from generation to generation’ she says.
Her journey in the world of jewellery making started when she acquired a degree in Jewellery Design & Practice at Sir John Cass Department of Art, Media & Design in London. Following her studies, she worked for ethical jeweller Pippa Small in Notting Hill, London for four years. During that time she was able to perfect her craft and find her own voice. True inspiration came after having spent several months travelling around India and Greece. Her proximity to rich textiles, textures, colours and stories moved her to create a unique collection.
Alexandra’s jewellery is made by embroidering detailed forms which are then transformed into solid 18kt gold, retaining the exact intricate detail of the thread. Afterwards, precious and semi-precious stones, such as black diamonds and sapphires, are added. Delicate and tactile, these pieces are organic. They are reminiscent of the past technique of hand-sewing and yet, they are modern and ready to wear.
In 2014, Alexandra’s jewellery business plan was chosen and supported by the Prince’s Trust Enterprise Programme.