Clarks enters the metaverse
The Metaverse - a place with endless possibilities and the world everyone wants to be a part of. So many brands and individuals are now fighting to be the new best thing in the metaverse, but as we all know there is a place for everyone. One of the brands that has just recently come up with a great experience for the younger fans is the British footwear brand Clarks with its new project the Cicaverse.
Ph. Tauhidah Abdul (Unsplash)
Clarks creates ‘The Cicaverse’ making a debut into the metaverse through Roblox.
The Clarks And Roblox Collection
There are a lot of unexpected gaming crossovers to date, but Roblox and Clarks is definitely at the top of the list. I guess it makes sense though, kids love Roblox and they do wear shoes, so why not join forces to make something playful and fun. Together they have created the Clarks Cicaverse stadium that celebrates the retailer’s unisex sneaker style, the CICA. The stadium offers parkour, breakdancing and BMX games for kids to enjoy those with their friends and challenge those CICA trainers. The shoes are designed to empower kids to play without limits. Featuring one of the brand's most iconic, unisex childrenswear styles, this new virtual reality experience aims to inspire a whole new generation of fans.
The Cicaverse Experience
Clarks is offering ‘the sports tournament of a lifetime’ to its metaverse fans. When you step into the Clarks Stadium you will put the CICA to the test and battle out with your friends to see who can grab the highest score. You can test the sneakers on the dance floor while showing your best moves, or doing a BMX trick that you recently learned, or why not take part in the Parkour tournament. All alongside the rile-life athletes who helped create this experience and designing the CICA shoe collection, UK breakdancer B-Girl Terra, UK parkour champion Robbie Griffith and BMX rider Connor Stitt. Another cool feature to the metaverse experience is the virtual Clarks store, where players can give their gameplay a boost. You can find a variety of accessories that will make your avatar stand out and help you win the tournament, because of course there will be prizes. To celebrate the brand's heritage the winners will receive a limited-edition gold Cica X Roblox medallion necklace. A limited number of the same necklaces will also be made in real life and given as gifts to winners worldwide.
With summer coming right away and the kids being out of school there will be long hours spent outside playing and enjoying the sun or staying inside playing video games. Clarks has covered your kids every need for this summer. Now it's the time to enter the Cicaverse and start your next adventure in the virtual world.
Manolo Blahnik & Birkenstock - when glamour meets comfort
What's better than emerging two completely different fashion worlds into one? In recent years more and more brands are experimenting and thinking outside of the box.
Ph. Ninara (flicker.com)
Now more than ever major couture houses are seen collaborating on one-off collections with the aesthetically opposite brands. We have seen some great collections thanks to a variety of brands collaborating with each other, and that is the reason fashion is moving forward and keeping everyone on their toes.
Manolo Blahnik gives the iconic Birkenstock a makeover for this summer.
One of the most luxurious footwear brands in the world comes together with one of the world's most comfortable. It is for sure not the first time we see glamour and comfort to come together. Just in time for the warm seasons Manolo Blahnik and Birkenstock surprise us with an exciting collaboration. They want to showcase both their creativity and craftsmanship and introduce the Manolo woman to the world of comfort. Blahnik is known for partnering with various brands and celebrities but this is said to be one of his most memorable collaborations to date.
The Story Behind The Collection
One picture sparked the idea behind this new and exciting partnership. Manolo and Kristina Blahnik, his niece and chief executive of the brand, were invited to star in Birkenstocks 2020’ Spring/Summer Campaign. One thing led to another and now we are looking at the final results of the collaboration. The two brands seem to be the exact opposite but if you think about it they have more in common than we think - they are equally dedicated to high-quality craftsmanship and comfort. "We share many of the same brand and design values as Birkenstock and we are thrilled to bring this to life with the new Manolo Blahnik for Birkenstock collection", said Kristina Blahnik. “Our goal was to create timeless, high-quality, crafted to be cherished and enjoyed pieces and I am delighted with the results"
About The Collection
Manolo has been a Birkenstock fan ever since he can remember, wearing them most of his life. Without a doubt this collection is going to take the Manolo women and introduce her to the world of comfort. A take on the classic Birkenstock styles with a dash of Manolo’s elegant sophistication and signature elements. The first pieces are set to launch on the 24th of March. Everyone loves classics and it’s always a good start. The Birkenstock Arizona sandal and the Boston clog will be the focus of the first drop of the collection. Crafted in Manolo’s favourite material - velvet, as well as leather and embellished with crystal. A whole new addition to your outfits and a whole new experience for your feet. Following traditional Manolo Blahnik designs, all styles will be packaged in a polka-dot shoebox and special dust bag.
The collection will add some chic to your summer travel adventures. From walking around a tropical island to attending a fancy dinner party - the Manolo Blahnik for Birkenstock has you covered.
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The Trick To Making An Effective Capsule Wardrobe
Worn in more than one way and that cater to different occasions. Image source: Unsplash● Tailored trousers
Image source: Unsplash● Cardigans
Image source: Unsplash
Image source: Unsplash● Trench coat
Image source: Unsplash
Image source: UnsplashAnother thing you might want to think about is how easy it is to maintain a specific garment. For example, does it wrinkle easily, how complicated is it to clean, do you need a special clothes hanger for it — these are things you need to consider if you want to fill your wardrobe with lasting items that don’t require too much maintenance.
The Art Is In The Accessories
Instead of a cluttered closet full of things that you don’t even remember buying, embrace minimalism. Just because your outfit is simple doesn’t mean it’s boring, and it doesn’t mean you can’t make it insanely glamorous with a few accessories.
Image source: UnsplashAnd it’s not just jewellery. You can spruce up your plain white tee and jeans combo with a floral scarf and a cute hat. You can wear those same jeans and tee with a leather jacket and ankle boots for a whole different vibe. Fashion is art. You don’t always need crazy cuts and wild colours to stand out. You need skill.
Here are a few suggestions that will make any outfit pop:
Image source: Unsplash● Print headbands
● Huge handbags
Image source: Unsplash
Image source: UnsplashDoes everything need to be in neutral colours?
Nope. Colours such as black, navy, brown, and beige are simply easy to combine, but you are more than welcome to add some fun to it. Perhaps you’re a redhead that looks stunning in jewel tones, or maybe your bubbly personality can’t do without bright shades of yellow. Maybe you just look good in red.
Image source: UnsplashOnce you’re done, you’ll get a pretty good idea of what kind of items you should stick to, and what you need to throw away and refrain from buying in the future.
Image source: UnsplashWhen you’re rushing to work, when you’ve got to take the kids to school, when you realise your closet is basically falling apart under the weight of all your clothes — this is when you start realising capsule wardrobe might be a good idea.
This doesn’t mean you have to throw your old clothes away. Merely consider them. Go through your garments and see whether they are actually of any use to you and whether it makes you happy to wear them.
Final Thoughts
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