So many of us live or work in cities and built up areas these days, where traffic blocks up our streets all day long and air quality stagnates indoors. The result is an increase in our exposure to pollution, dirt, train fumes and smog, all of which takes its toll on our skin and overall health.

Published in Beauty
Wednesday, 27 April 2022 18:38

5 New Beauty Launches You'll Be Obsessed With

Beauty products are an extension of your overall look and our top 5 gets you there faster, for flawless results. Trust us, you’ll be obsessed with these to treat your skin, hair and lips for the quality and reliability to switch up your style as you please.

Our top five products gives you a head start with skin, hair and nails with brands we sample ourselves


OPV Matt Liquid Lipstick

OPV Matt Lipstick

The BRAND NEW OPV Beauty matte liquid lipsticks are available in 25 fabulous colours to suit you and your mood.

You will love the effortless application, giving your lips a tender coverage that dries to a gorgeous matte finish - Let your lipstick do all the talking!

OPV Lipstick £7.99

Only Curls Conditioner

Only Curls Volumising Curl Mousse 

A volumising, conditioning, protein rich mousse perfect for curly or wavy hair. This lightweight foam styler will help to boost volume, smooth frizz and define curls, all with weightless hold. The special blend of rice water, rice protein, and pro-vitamin B5 helps strengthen curls, replenish moisture and prevent breakage. £16

Mylee Speckled Matte No Wipe Top Coat

Mylee Speckled Matte No Wipe Top Coat

Give your manicure a stunning black speckled matte finish with this top coat. Perfect for a mini-egg effect at Easter over your favourite pastel polishes! Packed with irregular black fragments and with a matte finish you can protect your polish from natural wear and prevent chipping and peeling for a long lasting manicure. Perfect over any MyGel polish shade, the 5-In-1 Builder Gel and Polygel! With no tacky inhibition layer to remove, you're good to go once cured!

Mylee Speckled Matte No Wipe Top Coat 15ml £8.50

The Jojoba Company Youth Potion

ultimate youth potion 50ml

Formulated with signature Australian Wadi-Wadi Jojoba, the Jojoba Company’s Ultimate Youth Potion + L22 ® is naturally packed with antioxidants, omegas, and vitamins. Delivering superior anti-ageing results for all skin types without harmful additives or chemical nasties. It has been developed to prevent and repair fine lines and wrinkles and is clinically proven to deliver results. Sustainably and ethically sourced ingredients such as patented L22®, a blend of botanical oils that deliver the same ratio of lipids as healthy 22-year-old skin, and free-radical fighting CoQ10 work together with Jojoba to activate your skin’s natural intelligence to boost skin hydration, enhance firmness and elasticity whilst restoring healthy skin lipids.

Ultimate Youth Potion + L22® – The jojoba Company UK £29.95

Eresos Aloe Vera Hydrating Face Mask

Eresos Aloe Vera Hydrating Face Mask

For some serious skincare pampering, our 500mg CBD isolate infused moisturising and calming Derma Hydrating Face Mask is packed with natural extracts of Aloe Vera and Chamomile for an instant pick-me-up. Easily applied and easily removed, the soothing Kaolin clay will give you a healthy, fresh complexion and long-lasting results. £45 (500mg)

Why so obsessive?

If you’ve been hankering for a deep intensive repair for your face, we think you’ll love Eresos who design their products for a longer result and of course the Jojoba Company for quality ingredients that work along with your own skin’s ecosystem.

As far as DIY nails are concerned, we say, the time spent polishing and sealing that perfect pigment must endure washing up the dishes and a steamy bath as a minimum. It’s all in the top coat friends! The Mylee Top Coat is to be teamed up with their Mygels range but also what you already have in your home. We expect thank you letters on this recommendation alone.

We really do have to mention the level of protein rich ingredients in the curling mousse here. It reminded us of the home remedy of egg yolks as a hair conditioner, but this offers a great vegan alternative for hair breakage repair (and without the mess)!

And finally, for real lipstick, we truly believe your lips should do all the talking with a dense and rich pigment. Whether you intend to say anything or not. Embracing “the silent type” with a subdued matte finish is sexy, sultry and easy to achieve with a reliable lipstick such as OPV.

Hot five, reviewed by Fashions Finest. But we want to see your beauty stories. Tag us on instagram @fashionsfinestuk and we'll feature our favourite!

Be sure to check our product reviews in our blog section and sign up to our newsletter here as the reviews go live, you’ll be the first to know.

Published in Blog
Tuesday, 19 April 2022 16:35

Clearer Skin In 4 Simple Steps With Face 4ward

Skincare can be overwhelming and confusing, even for the most savvy skincare junkies. Not to mention men, who have their specific skin concerns and needs.

Shakeup Face 4ward cosmetics for men

When it comes to skincare for men, there are even fewer places where male consumers can access skincare knowledge or tips.

That’s why Shakeup Cosmetics, the fastest growing men’s beauty brand in the UK is bringing to market a four-step skincare regime – FACE 4WARD, which is aimed to demystify skincare jargons, and make skincare for men easy to understand and simple to follow.

Step 1: Multi-action Daily Face Wash

Face 4ward face wash

Deep cleansing face wash designed to remove dirt, oil and environmental pollutants to reveal fresh and smoother looking skin. Packed with Willow Bark extract & fruit AHA complex of Orange, Lemon and Bilberry to gently exfoliate skin, improve skin tone and the appearance of pores. Aquaxyl™, a natural pro-age moisturiser preps skin for shaving, and boosts hydration to prevent dryness.

Step 2: Clarifying Toner

Face 4ward Toner

A multi-tasking, freshening toner that exfoliates skin with Glycolic Acid & fruit AHA complex, and helps reduce oil & shine, leaving skin perfectly prepped for serum or moisturiser. Witch Hazel extract helps to minimise the appearance of pores to reveal smoother skin.

Step 3: Pro-youth Serum

Face 4ward serum 

A powerful and nourishing serum that helps to reduce the appearance of multiple signs of ageing. Tiger Grass assists in reducing the appearance of wrinkles and promotes a brighter complexion. Squalane helps to reduce excess oil, calm irritation and target uneven skin tone. Hyaluronic Acid and Niacinamide help to boost hydration and tighten pores to reveal healthy, radiant looking skin.

Step 4: Matte-effect Gel Moisturiser

Face 4ward gel Moisturiser

A lightweight gel moisturiser with Matmarine™ biotech ingredient that targets oil and shine for a natural matte finish. Helps replenish tired skin by delivering a hydrating boost of Hyaluronic Acid to give skin a supple and youthful glow.

Words From The Founders

“It’s been a long time in the making and we are so excited that this range is ready to meet the world. We love the simplicity of this range, but they are packed with skin-loving actives and ingredients, suitable for all skin types, and targeting some of the most common skin issues our customers are facing. We hope you will love them as much as we do!”

Find out more about other Face 4ward products available for all men by Shakeup Cosmetics.

Published in Blog

Collagen is a must-have in antiageing skincare and an essential component in our tissues.

Published in Beauty
Tuesday, 28 December 2021 10:57

Festive Skin? Make it Healthier!

Holidays are for relaxation and self-indulgence but your skin is not always that happy with it. Bruce Green, chartered scientist and founder of SOS Serum Skincare, explains why.

Fresh skin for the new year. Ph. Audrey Fretz, UnsplashPh. Audrey Fretz, Unsplash

Overindulging during the festive season does no good to your skin. Bruce Green, founder of SOS Serum Skincare, reveals how it goes hand in hand with some skincare dilemmas.

Holidays And Your Skin, What Bruce Says...

"First of all, we throw our healthy habits out the window and enjoy many alcoholic beverages, and eat more sugary treats, fatty foods. Alcohol is a diuretic, which forces water out of the body making it harder to rehydrate. It can cause the skin to look sallow and make pores and fine lines more visible. Sugary foods can result in a quick rise in blood sugar which can cause a spike in insulin. This jump can increase skin and hair oiliness leading to inflammation and potential breakouts. But this isn't me saying not to enjoy yourself! Here are a few tips that can help your skin this festive season."


Bruce Green's expert tips for healthy skin. HydrationImage courtesy of SOS Serum Skincare

"This is the big one. For every drink of alcohol, drink a glass of water – the one for one rule. Water flushes out toxins and restores your hydration levels."


How to make festive skin healthy. Ph. Ron Lach, PexelsPh. Ron Lach, Pexels

"I know it's tempting after a sparkly social evening to reduce or even skip your facial cleansing routine but DON’T! After hydration, this is the next most important factor to protecting skin from party fallout. But be gentle and use a non-alcoholic, mild or no perfume face cleanser. SOS Cleanse (£15) is perfect for this as it is lightweight and rehydrating."

SOS Serum Skincare Face & Body cream

"Give exfoliation a miss until your skin cell regeneration batteries are re-charged. Follow cleansing with natural non-fragranced serums and moisturisers like our  SOS Serum (£15) that delivers comfort, moisturisation and protection to the skin."


Bruce Green's expert tips for healthy skin. Ph. Kelly Sikkema, UnsplashPh. Kelly Sikkema, Unsplash

"Take advantage of an alcohol-free night in your schedule and have an early bedtime. Your body, mind and skin regeneration is crucial and you will instantly look and feel better for it."


How to have healthy skin for 2022. Bruce Green's skincare tips.Image courtesy of SOS Serum Skincare

"New cosmetics, skincare products and perfumes will often come to you as Christmas gifts but don’t slap them all on at once or your skin could have a freak-out! Wait until your skin has settled and balance restored before trying out a new skincare formulation; your skin could reject something for all the wrong reasons."

With these expert tips in mind, you can be sure that 'festive skin' can be healthy and glowy for the new year!

Published in Blog
Thursday, 11 November 2021 07:43

Autumn Skincare Saviours from Aviela

Investing in a quality skincare line may just be what you need this Autumn. Aviela are a 100% natural African shea butter brand helping you transform your skin through the colder months. 

Published in Beauty

Artistry introduces a convergence unlike any other skincare line with Artistry Skin Nutrition™ products that work like supplements for the skin.

The new clean, traceable, and vegan skincare line is powered by cutting-edge skin science and plant-based phytonutrients with clean ingredients and processes for healthy beauty - with no compromises.

Every product includes ingredients from Nutrilite™, a world leader in vitamins and plant-based dietary supplements, that are traceable from seed to skin to ensure they’re pure, safe and effective. These skincare solutions target each person’s individual needs and skin nutritional gaps so they can create a personalised beauty regimen that’s just right, every time. With Artistry™ products, beauty no longer has to be a choice or a compromise. The Artistry™ brand is Science AND Nature, Purity AND Performance, Good AND Good For You.

The Promise of Artistry™ Healthy Beauty

Building on a combined 145 years of experience, the Artistry™ brand showcases the harmonious partnership of powerful, plant-based ingredients and groundbreaking science with the launch of Artistry Skin Nutrition™. Artistry™ scientists discovered skin looks its healthiest when 5 key Skin Nutritional Requirements are addressed to purify, balance, rebuild, moisturise and protect the skin. Artistry Skin Nutrition™ products were created to work like supplements for the skin to fulfill these requirements and improve skin’s healthy look with a simple regimen. All Artistry Skin Nutrition™ products are formulated according to the Artistry™ Clean guidelines with Vegan* formulas, pure, safe ingredients, better manufacturing processes and more. These are the guiding promises for all Artistry Skin Nutrition™ products and reinforce the true meaning of Artistry™ Healthy Beauty.

Powered by Advanced Skin Science + Phytonutrients

Phytonutrients are at the heart of Artistry™ formulas and the best way to help create effective beauty products. Wherever possible, Artistry™ turns to a trusted plant source above all others - Nutrilite™ farms – for powerful, plant-based ingredients, and amplifies nature’s superstars with groundbreaking skin science for products that deliver real, visible results.

Created Clean and Traceable with Nutrilite™ Phytonutrients

Knowing where ingredients come from and how a product is produced can help people choose pure, safe and effective products with confidence. The Artistry™ brand takes the guesswork out of choosing products that contain plant-based phytonutrient ingredients from Nutrilite™, that are traceable from seed to skin. Artistry Skin Nutrition™ products also follow a new standard of Artistry™ Clean, including a ‘Yes’ List of approved, beneficial and safe ingredients, and a ‘No’ List of more than 1,300 ingredients that Artistry™ choses never to use in their skincare products.

Personalised for You

With the Artistry™ brand, products are made for everyone. All skin types and skin concerns. All skin tones. Artistry™ formulas are created with cutting edge techniques to offer targeted solutions for the unique needs of every person, based on a database of over 32,000 diverse faces from all over the world. This is the deeply personalised experience of Healthy Beauty.

Discover Artistry Skin Nutrition

Artistry Skin Nutrition™ skincare addresses 5 key Skin Nutritional Requirements with complete regimens that include a cleanser, toner and face moisturiser. Each step works like a supplement for skin for real, visible results. The collection is organised into Solution Sets that offer effective skincare solutions for a variety of skin concerns. The Hydrating Solution Set, Renewing Solution Set, Firming Solution Set and 2 make-up removers are now available online.

Published in News

We are just at the start of the new season, but it is time to update our skincare routines. While we adapt our daily regimen to the rising temperatures, we can grab this occasion to joy the benefits of trending skincare ingredients.

Published in Beauty
Friday, 09 April 2021 09:20

Skincare Tips for Ageing Skin

Mature skin is something that everyone dreads, but that’s a reality that no one can resist.

Published in Beauty
Monday, 15 February 2021 17:27

Just How Dirty Is Your Skin Routine?

Are you wearing make-up much these days? If not, your skin is undoubtedly contending with the aftermath of wearing a face mask, those little things called hormones, lockdown stress and a home bound diet to boot.

park street r3ewHpMIV94 unsplashImage source - Park Street (unsplash)

In hopes to beat the breakouts and blues, we are striving for skin products approved by doctors, dermatologists with a reassuring list of ingredients telling us it's going to save time and trouble.

But how much trouble could we be avoiding ourselves? Just looking at our routine alone.

Your skin is full of bacteria.

Before you conclude we are calling you filthy animals, let us explain that your skin has an eco-system, a micro biome. Your skin is a living thing.

What we put on our skin (or fail to remove) feeds this eco-system. Good or bad.

We are putting our hands up right now and admit we have been guilty of these sins:

-using expired products... (come on! they’re expensive)

-not cleaning our makeup brushes enough

-waking up with last night’s mascara on

How we wish we were perfect. In an ideal world, we dream about the ultimate routine. That is, setting aside the same amount of time removing the cake off our cute mush as we do layering it on.

But life as we know it, oh give us a break! There must be an alternative. A realistic routine.

Before you stare in tears at your pimples, we encourage you to keep reading, because we have some incredible hacks that your skin will thank you for.

One ingredient, bio-active, and we are sharing three with you today.

Why Opting For One Ingredient

We believe in simplicity, and opting for one ingredient might sound drastic but if its effective, isn’t that all you need?

Being in control of what you put on your skin allows you to develop trust in your own intuition, focusing on your skin’s signals more closely and adapting where necessary.

Skin treatments such as these lend themselves to intuitive mindful application, rather than putting faith in a label, you begin placing trust in that your skin knows best.

Below, we have simplified the most result driven routines into simple steps for you to follow. Please note all listed here are completely unbranded, unbiased, unsponsored.

Before we get into it. You’re the boss, you know your skin type and what works for you, so apply these tips in line with your existing skin routine and demands until you reach your desired results.

Coconut Oil

pexels dana tentis 725998
Image source - Dana Tentis (Pixels)

Purpose: Make up remover

Difficulty: Easy

Removing make up might feel a chore after a long day but did you know there’s this natural remover keeps cleaning your skin long after you put the work in? Behold your bio active bestie.

Coconut oil, is not just a gentle, high moisture make up remover, but a natural antibacterial cleanser and best used long term as part of your daily routine. It addresses the deeper scarring of acne and kind to sensitive skin too. We advise a test patch and wait 24 hours if you have never used it on your skin before.

Here’s two methods but coconut oil is king for many other uses from a hair mask, body moisturiser, chapped lip treatment and more.

Removing make up with coconut oil

Option 1 Take a cotton pad, or re-usable bamboo towel sheet and apply a small amount of coconut oil and gently apply to your face in long sweeping motions and repeat with another pad until all product is removed and your skin is clear and shiny. Works great on waterproof eye makeup.

Option 2 With clean fingers place a small amount of coconut oil and melt in the palm of your hands and using your hands and fingers to contour to your face, gently apply circular motions until your make up has displaced and merged entirely into the oil.

Next rinse with gentle face wash and until your face is oil free and pat dry with a fresh clean towel.

Daily routine tips:

Don't worry if you leave a small amount of residue on your face, as we mentioned earlier, it will be working on your skin throughout the day and night, cleaning, moisturising and removing dead cells as you go about your business- all from one gentle application!

Subject to your skin type, you’ll need to start with the thinnest amount to avoid blocking your pores. For drier skin, you can gradually increase the amount to ensure you are allowing your skin to breathe whilst absorbing all the beautiful nutrients.

Where to get coconut oil? In short, you're after good quality.

If its organic, extra virgin and cold pressed, you’re good to go. Otherwise the chemicals in the manufacturing methods will actually give you spots. We don’t want that.

The sustainably farmed brands are readily available at supermarkets, you don’t need to go to a deli or research for hours online. There are reliable choices, just look for words on the label like “bio active” or uses include hair or skin.


Typically within a week:

*Complexion is clean, dewy, reduced redness and acne will begin to calm.

Long term results:

* Faster and improved healing rate

* Smoothing of deep scars

  • Future break outs are less frequent
  • Skin is highly moisturised


pexels eva elijas 6085950 result
Image source - Eva Elijas (Pixels)

Purpose: A pore perfecting face spray

Difficulty: Easy

Salt, nature’s sanitiser.

A solid choice for first aid and also your skin’s hygiene maintenance program. For this hack, were opting for Himalayan Pink Salt but any natural salt will work here.

Experts have recently said that despite pink salt being pretty and reputable for tasting better over others, it doesn’t contain enough trace minerals to make a big difference in the grand scheme of things. But what isn’t disputed is that the minerals are in there, naturally occurring, used for centuries.

After all, salt is salt but this hack is ridiculously good.

Pore Perfection

One of the biggest mistakes we can make, is straight out of the bath, when our pores are still open, we slap on the lotion too early- and arriving soon after, black heads.

One way to close the pores faster, is using cold water, but we thought, why not a face spray? And whilst you’re at it, add some salt.

The salt in the water acts like sea spray, naturally sanitising, to keep your skin clean. The spray gently cleanses, providing you with the perfect environment to heal and dry out existing break outs whilst correcting any oil imbalance.

This face spray can be used anytime but we advise straight after a steamy shower or bath to close and tighten your pores naturally.

How To Make Salt Face Spray

pexels cottonbro 4612127 result
Image source - Cottonbro (Pixels)

You need a bottle, atomised spray bottles are great for re-use. A fantastic eco option.

These can be easily obtained cheaply with travel kits for passing through airport security. Alternatively, you can purchase a PET refill bottle online or a nice glass atomised bottle option for that professional look on your bathroom counter.

Simply sterilise the bottle, and you’re ready to prepare the solution.

2 Ingredients:

Boiled or filtered water

Pink salt, that’s it.

Pour the solution into your refill bottle and use anytime for fresh, cooling spray.

Tip: Some of the pink salt sediment might settle to the bottom of your bottle so give it a little shake, but the majority has already dissolved into a solution.


Typically within a week:

*Complexion is clean

*Spots are drying and shrinking

*Moisturiser products are optimised, (you may even find you are needing less product)

Long term results:

* Toned pores

  • Acne is clear
  • Future break outs are less frequent.

Green Tea

nastya KECxiL io1o unsplash
Imnage source - Nastya (Unsplash)

Purpose: Puffy Eye Treatment

Difficulty: Easy

Calling SOS skin support? Time to get out the green tea.

If you want to recover from the hangover look or from bawling your eyes out on Netflix, we recommend this puffy eye treatment.

Days using the fridge-cold spoon trick is over. We give you “skin food” that’s good enough to drink.

The bio active compounds in green tea are widely used in cosmetic products from face masks to face cream. But you can harness this power at home, with a tea bag- effortlessly extracting the power from tannins.

Just focusing on tannins alone, a strong antioxidant that plays the key role in supporting your mental focus. Tannins are very protective and what you’ll be interested to know is how well they keep things pert and alert. One bay leaf contains enough tannins to hold the natural colour and structure of raw vegetables to stay crunchy when doused in harsh vinegar.

If the tannins from one bay leaf can preserve the cellular walls of carrots swimming in acid, think how much one green tea, holding considerably more tannins can do to your skin?

The long list of harsh elements we expose to our skin, from indoor heating, air-conditioning, cold winter weather, make up and more, gives these formidable tannins a chance to flex.

If you want some of this too? Keep reading.

Depending on how much of a tea geek you are and willing to spend, this treatment weighs in at around the cost of 50p (if you choose to boil the kettle to brew it!)

Puffy Eye Treatment

To get the most out of your green tea, we highly recommend a cold brew. Cold brew extracts all the goodness, without any heat damage. Preserving its potency for your skin to feast on. But if you're in a rush, hot brew will speed up the tannins production here.


Step 1: Sit two green tea bags in a glass jug of cold water. Or brew green tea in a large mug using water just off the boil.

Step 2: Let it diffuse. Ideally 1 hour until it has turned brown. But 15 minutes will do the trick. Don't worry, the brown colour is good, its not going over, or spoiling, the brown colour indicates a higher dose of tannins.

Step 3: Simply pour the tea in an ice cube tray and when frozen, it’s ready. You have puffy eye treatment as and when you need.

How to apply:

Rinse the ice cube under cold water first, before application, to avoid ice burn and gently rest over your tired eyes to calm, smooth and refresh the skin.

What about the tea bag? Don’t throw it away!

Place it on a saucer and put in the fridge to chill for 10 minutes, and prepare your throne of relaxation, run a bath, or whatever chills your mood, then throw the tea bags over your eyes like iconic cucumber slices and let the goodness refresh your eyes.


Skin is visibly calmer, moisturised, naturally revived and smoother.

Suggested uses:

Great for immediate care and “skin food” treatment such as irritated or inflamed skin. Great for relieving hay fever eyes.

Face spray and face wash option: Filter the green tea into a refill spray bottle to use on the face or splash face with green tea after shower or bath as pores are open.

Clean Up Your Act In 1,2,3

pexels skitterphoto 32266 result
 Image source - Skitterphoto (Pixels)

We really couldn’t wait to tell you about these amazing natural ingredients. Having affordable options offering superior results that are safe to treat your skin at home is what sustainable lifestyle is all about.

Keep an eye out for biodegradable tea bags, and sustainable farmed certificates on packaging too. Some products might have be cruelty free, non animal tested but could be harmful to the environment when we rinse it off. These routines are environmentally friendly and a great way to make effortless changes to help preserve marine life.

We encourage you to experience these routines for yourself and feel the benefits of natural ingredients.

After long term use, these biohacks give you the confidence to trust and adjust your own understanding of your skin. The more you practice and find the right dose and application for your needs, you can enjoy more make up free days too.

Show Us Your Face

Love these routines as much as we do? You can share your results with us on social media and we will highlight our favourite skin transformations to encourage others to try sustainable beauty options.

Post your selfies with before and after and tag our page using any of these routines with the hashtag


We’d love to see you.

Published in Blog
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