Tuesday, 27 September 2022 09:30

How to Lead a Sustainable Lifestyle

Climate change is a real issue for the entire world. While large corporations will be required to make the biggest changes to the way they operate; you can still play your part in healing the world too.

Published in News
Friday, 09 September 2022 10:16

Land's End Starts your Journey to Perfect Fit Jeans

There is nothing more universal than a pair of jeans. They wear through ages, styles and occasions and, if picked with taste, they will hardly be out of place.

Jeans on hangersPh. Jason Leung 

Look for your perfect fit and your jeans will be comfy, Land's End assures.

Everyone can wear a pair of jeans but do not worry if you have not found your perfect fit yet. Land's End helps you with its comfort jeans.

You can wear your jeans at the office and you will not look wrong! Jeans are a fashion passe-partout: your whole family can wear jeans and age differences will blur with the flexibility and versatility of this clothing staple. To wear jeans with full confidence, you need to find your perfect fit depending on your body shape. Here are some quick tips to which you can add the comfort and sustainability of Land's End.

Find your Perfect Jeans According to your Body Shape

Landsend slim fit jeansPh. Landsend

To makes things straightforward, body shapes can be described with simple, everyday images: apple, pear, hourglass, rectangle... here is how to find your perfect fitting jeans according to your body shape.

Jeans for Apple-shaped Bodies

Apples are healthy but we guess you are not happy with the generous proportions of your upper body. To find balance, wear straight-leg or boyfriend jeans which feel less body-conscious where you do not want them to be.

Jeans for Pear-shaped Bodies

As a pear, your torso is small but your hips are wider. Your body is like a triangle. Give some attention to your legs with a pair of flare jeans or bootcut, these for some extra '70s groovy vibes.

Jeans for Rectangle and Athletic Body Shapes

If your shapes seem to fit into a slim rectangle you likely have a so-called athletic-build body. Wear boyfriend jeans and straight-leg to give more body to your legs but with grace. For added comfort, you can also pick a pair of mom's jeans.

Jeans for Hourglass Bodies

Like an hourglass, your body has a curvacious silhouette where the bust and the hips are equally in the spotlight. For your hourglass, have bootcut, flare and straight-leg jeans to drive attention to your legs. Your body will be harmonious without losing its appeal.

Jeans for Every Body Shape

Yes, there is a truly universal style of jeans: the skinny. Forget the ultra skin-tight skinny jeans, the slim fit jeans style adapts to every body shape and leg length thanks to the stretch denim fabric and small but important features. Give skinny flare a try and tell us.

Land's End and Comfort Jeans

Land's End is wearing people since the '60 and it wants to wear everyone. From petite to size plus 30, and all legs' lengths. The universal idea of Land's End is "comfort": comfort to wear, comfort in finding the right jeans, comfort in strong and reliable fabrics that will follow you in all your life adventures.

I was gifted a pair of dark coloured slim fit jeans from landsend and all I can say is, wow!  They are such a perfect fit, comfortable with just enough stretch i the fabric too. These jeans molds to the shape of your body and make you look amazing. - Deborah St. Louis - Director

Land's End Sustainable Journey

If we appreciate the comfort, we love sustainable fabrics even more. Land's End is comfort that does not cost a fortune to the planet. The brand's conscious mission is directed toward its people and the community, with an inclusive and social philosophy, but also toward the planet. From the pre-pandemic, Land's End has reduced its production waste by 2.5% in the US and raised the recycled percentage to 92%. By the end of this year, 30% of its products will be made by using water-saving techniques; while by 2023, it will introduce the concept of circularity. The nearer future is even more ambitious: Land's End imagines its 2025 with 100% sustainable packaging, 100% cotton from sustainable sources and 100% recycled polyester.

For now, this is a promising comfort.

Shall we find more sustainable labels together? Find your next green alternative Fashions Finest and do not miss them: find us also on Instagram and sign up for our newsletter every Friday.

Published in Blog

Nike calls for a star, Manchester City’s Rubén Dias replies. The footballer stars in Nike's newest Underwear Autumn/Winter 2022 collection and campaign under the banner of sustainability.

Published in News
Thursday, 18 August 2022 08:19

TAUMETI

TAUMETI is culturally dynamic group of fashion designers whose uncommon vision drives the heart of their craft. Elevated passion and lucrative discipline produce both statement and pieces in their signature fashion and beauty collections. Creative Director Amenta B. blends together a melody of culture, art and fashion with designers AFRO.LUX.TRAP (ALT), Cristian Sanaa and Dulzura Concept who make up the house that is TAUMETI.

​About. Amenta B. Cutliff // A true artist at heart, she expresses her imagination through a mixed bag of works. Her aesthetic expresses grace, embodies culture and celebrates sensual femininity. She uses texture, print and color to communicate perspectives of beauty, culture and luxury. A child of two nations, her influences reflect multiple heritages and places.

AFRO.LUX.TRAP (ALT) // is Regal style for the Edgy Sophisticate. Established in 2021, designer, Amenta B. makes beautiful things with care. Her designs take cues from natural motifs, symbols, language, and culture. Her signature sporty lux clothing collections are versatile staples, that can be up or down styled, to fit however you want to feel in the moment.

CRISTIAN SANAA // Cristian Sanaa is where art meets fashion. Phealls Phree, a visionary designer, has been creating visual art for over 20 years and fashion accessories for 10 years. His inspiration derives from working with geometric patterns, the golden ratio, and mixed mediums. The name of the brand celebrates his daughter and translates from Swahili to “beautiful art”. He creates stunning hand-etched brass, copper, and silver jewelry along with traditionally-crafted leather work of distinctive exotics with a modern twist, no two creations are exactly the same.

​DULZURA CONCEPT // created by designer Rashidat Enifeni, born in Nigeria, and relocated to the U.S.A in 2016. She specializes in custom styles for special occasions. She works with beads, stone, tulle and many other materials adding embellishments that create a dramatical effect. Dulzura Concept is custom luxury couture looks for all occasions.

About The Collection

ADORNED SPRING/SUMMER 2023 COLLECTION – is a vibrant selection of hand-crafted leather bags, signature sporty lux looks and bold evening wear. A staple blend of versatile statement pieces that experiment with fluidity, exploring design through a sensuous balance of print, colours and texture.

Instagram | Website

Published in Designers
Monday, 15 August 2022 11:23

Viktra

Kevin Guzman, (born June, 4, 1996, Bogota, Colombia), Fashion designer that displayed collections in Lithuania and Spain. Fashion design graduate from Barcelona, Worked on various international clothing brands, and creator of VIKTRA in 2020.

UNDEFINED is a protest to an unpredictable future that lives in this collection, that describes the lifestyles in a world without conglomerates and mega franchises, a time ahead where industrialisation burned the past. UNDEFINED talks about a tribe of scavengers that create their style with what they hunt around them, repurposing their outfits, refining the textiles left and giving life to the unwanted fabrics and garments left in this dystopian world.

Instagram | Website

Published in Designers
Tuesday, 09 August 2022 10:20

Haus of Junon

Haus of Junon is Your Elegance, Unearthed. A bespoke bridal company founded by identical twins and crystal enthusiasts, Elizabeth and Abigail. Haus of Junon specializes in both delicate gemstone jewelry and over the top statement pieces with the power to make you look and feel your most opulent. Abigail & Elizabeth value the process and handmake everything by themselves in their New York studio, even mining as many of their own gems as they can. 

Inspired by fairytales, old Hollywood glamour, the mythological and the fantastical, the twins' goal is to bring more magic into life through their work. They know the transformative power of both crystals & clothing and believe that with the right piece everyone can feel like royalty. Born in the wrong era, in this lifetime Abigail & Elizabeth have always been drawn to items of the past. For this collection they have reworked carefully curated vintage pieces to pair with their multifaceted creations. The treasures from another time under their new crystalline magic conjures ethereal layers of beauty that will charm & enchant you. 

Their work can be found on Instagram and Tiktok.

Instagram | Website

Published in Designers
Saturday, 06 August 2022 09:03

Somy London

Somy London is a luxury made-to-order brand that aims to tells stories and sends a message through designs. Somy London tells the story of the world through the eyes of Somy London, using inspiration taken from all different cultures across the world and showcasing those cultures unique style of elegant, power and beauty. Being an innovative, made to measure, deconstructed luxury brand that intertwines masculinity and femininity, Somy London’s branding is directed towards red carpet events using high profile avant-garde\couture bespoke pieces made out of sustainable fabrics and materials.  

Somy London bespoke service is for those who are looking for a timelessly elegant garment, perfectly tailored to flatter and enhance clients’ figures.

About The Collection

Peer through the eyes of Somy London as she reveals the beauty that can be found in embodying the complimentary nature of the duality, the masculine and feminine. Showcasing the complexity of life, the richness of interconnecting cultures and identities, and how these different elements combined with appreciation, empower the collection and its wearers.

Instagram

Published in Designers
Tuesday, 02 August 2022 10:55

AROOSA

Aroosa Naushahi, the designer of the luxury fashion brand AROOSA is making her debut at this year's London Fashion week.

From the young age of 7, Aroosa has been inspired by the women in her life, as they introduced the fashion industry to her by creating hand made garments and dresses for her to wear for all occasions. She was taught at a young age to sew and pattern cut from her mum and aunties; this was the start of where her passion for designing began.

Aroosa has continued to pursue her dream as a fashion designer over the years, by studying and obtaining a degree in Fashion Design, creating several designs of her own and launching her own fashion brand.

About The collection

The Nottingham based designer is launching her first S/S 23 collection, which is made up of summer and evening wear for special occasions. The collection includes dresses, jumpsuits, bodysuits and bottoms, inspired by a combination of cultures, as the designer has grown up embracing both Western and Eastern lifestyles.

Instagram

Published in Designers
Tuesday, 26 July 2022 08:47

Wild Clouds debuts New collection

Disenchanted with the throwaway culture of the fashion industry, Wild Clouds founder Franny Collingham started changing her buying habits for the better.

Published in Fashion

Originally from Cannes, designer Philip Karto fell out of love with the fashion industry a decade ago, unable to reconcile the huge levels of waste associated with designing clothes and accessories for fast fashion.

Published in News
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