Maison de Mode, a US-based online luxury fashion retailer, prides itself in showcasing fashion that represents sustainability. Unfortunately, sustainability has been an ambiguous word thrown around to make products more appealing to consumers, lobbyists and other members of the public. But what does it really mean? Is sustainability relatable and directly linked to the consumer? And the big question for fashionistas- is style comprised on the platfotform of ethical standards in fashion?
Maison de Mode does a great job in bridging the gap between consumers and such standards: it is now easier to understand how your every day fashion choices can make an impact in our society and environment- without all the sustainability jargon!
See what it's designers are doing to earn the sustainability badge:
Achu Parpat Vintag (by Mola Sasa)
Mola Sasa used artisanal techniques with beautiful intricate woven details in this bag. Creating handmade pieces means artisans can compete in a world of homogenised mass production. Let's not forget the recycled materials used, which means we can be more responsible for the materials we consume.
Kimono Dress Shirt (by Maiyet)
It's great when high-end designers promote small, artisanal designers. Many companies take advantage of work factories in developing countries- it's nice to see that individual designers and dress makers can be paid decently for what they do- without compromising on quality. Maiyet also donate a portion of their proceeds to ocean-related charities. Not bad!
Oversized long coat (by Shipper)
Shipper partners with organisations that help sustainable businesses which allows them to grow and make profits. So as you lavish yourself in this tweed coat, you'll feel even better knowing that you also contributed to the success of other sustainable businesses!
What are your thoughts on sustainable businesses in fashion?
Kitty Ferreira is an award winning label that aims to dispel the 'hippy' connotations of ethical and sustainable fashion, by juxtaposing city chic with ethical values. Made in London, UK in timeless sophisticated silhouettes, this multi- product collection is designed to easily slot into your existing wardrobe, suitable for desk-to-drinks and made in sizes 6-26.