Gen Z's love or obsession with pre-loved clothing has deeper and more substantial roots than we can see at first sight. Here is what is driving Zoomers' second-hand shopping.
Gen Z is by far the most ecological and social sensitive generation, making it the most conscious consumer group. Zoomers know which are the most inclusive brands to choose, new research by UNiDAYS unveils.
Gen Z' taste for ethically made and second-hand fashion will boost the UK economy. Our economy will receive up to £121.9M boost from students during Fresher’s month, fuelled by a record number of accepted University applicants.