Personal stylist Dress Decanted makes a guest editorial with Fashion Finest on the emotional benefits of buying second hand and how it enhances the fashion industry to do much better.
The emotional process of selecting a piece should be deliberate, not accidental. Ph. Noemie Roussel (unsplash).
One sustainable personal stylist covers the impact of thrift retail that can’t be replicated online.
“Think About Dressing For Your Soul”
Many underestimate the emotional lift when putting some time into your appearance carefully and consciously. Retail cuts that process out whilst thrifting allows you to pause, slow down and awaken the senses. The clothes don’t smell of a warehouse. They hold a story and if it fits your mood, you take home a memory for yourself.
Time and time again, self expression has proven to be the antidote to a dampened spirit. Quenching your soul’s creative thirst can help a passion that’s gone un-nurtured to flourish into action.
“Retail Therapy” Is Therapy. But Not As You Know It"
Scanning through pages of high street or designer clothes waiting for something to grab you by the collar is one way of doing this, however I opt for a more hands on approach that tickles the brain a little more intimately.
Vintage clothes/charity shops and eBay-like merchants give a visceral experience that you can tailor to yourself like a custom suit.
“Engaging true sense of style should be touch, smell and how it sounds when you wear it”. Ph. Tessa Simpson (unsplash).
For example, the sensation of feeling a rugged denim or corduroy when running your hands through a rack of pre-worn trousers and jeans.
The smell of steamed hanging leather jackets is something that can’t be replicated online. However, online doesn’t have to feel cumbersome.
Getting an eBay delivery you almost forgot about and finding out your due diligence of size checking and patience has paid off can be just as rewarding. Carefully curating some of your outfits around second hand clothes allows you to see first hand the themes that defined eras in fashion all over the world, I really like that.
Nothing will give you more ideas than seeing a statement piece of a forgotten time. All these things make my brain marvellously happy. Of course these are only the immediate rewards to changing your creative trajectory.
“Fast fashion” and “sustainability” have been unavoidable terms echoed through every runway and office in the industry. The consumer shouldn’t be obligated or beholden to cure something they had no hand in creating, however the ripple effect of the everyday consumer buying used cannot be understated.
So…if you’re interested in sparking your imagination, and gaining access to a broad array of unique designers, and an endless spectrum of inimitable materials and looks only now being dredged up from the stubborn clutches of time, then here’s how you might do it.
First and most importantly, have all your measurements ready. If you don’t have them, get them. Fit is everything.
If you don’t want to leave the comfort of your own home; eBay, Vinted, Etsy and Gumtree are all sofa shopping game changers but come with their own merits. Personally for the user base and range of options/filters I’m an eBay loyalist but Vinted appears to have no shortage of praise.
If small excursions to quiet shops you didn’t know existed missed your radar, then searching “used Vintage clothes shops near me” in your browser of choice will yield results that may surprise you. My experience is little weekend escapades to see what catches your gaze may quickly mutate into group trips that spark creative competition.
But the beauty of it all is that it’s all your choice.
More about this guest featured stylist: -Dress Decanted
Want more sustainable style advice? Sign up to our newsletter here and check out who is attending our pop up event on the 19th June in London, don’t miss your chance to network and enjoy fashion collections from limited lines.
Are you waiting for the summer season for a nice swim? The wait can be long, but Pink House Mustique is ready with its newest sustainable swimwear collection for men and kids.
Whether you started the year with Veganuary and want to get fully into veganism or you just want to find an animal-friendly alternative for your shoes, V.GAN could be the way.
Leading Australian bridal giant, Grace Loves Lace, is ready to launch its new eco wedding dress on the sweetest day of the year, Valentine's day.
We hope you are familiar with the concept of Veganuary, as it has been taking place since 2014. But if you do not know in detail what it actually is, in a nutshell, it is an annual event that promotes a vegan lifestyle and motivates non-vegans to try a vegan diet during the whole month of January.
Ph. kalhh, Pixabay
But why stop only with food consumption and not explore more of the vegan products out there? Here are some recommendations to try a vegan beauty regime.
The Story Of Veganuary
The British entrepreneur Matthew Glover and animal rights campaigner Jane Land started the challenge, but now there is also a non-profit organisation with the same name that officially runs the campaign. What most people like about the campaign is that it is not all about going vegan, it is more focused on educating others about the effect of food on the environment and raising awareness of animal suffering. The campaign started in 2014 and each year more and more people take part, with an estimated 1.3 million people committing to Veganuary in 20191.
Diving More Into A Vegan Lifestyle
One of the biggest challenges of the 21st century is climate change. It is believed by many that a plant-based diet can help fight global warming. If veganism offers so many benefits why not explore more of the beauty of leading a vegan lifestyle? Literary vegan beauty is taking over the industry, as more and more people decide to make more conscious decisions in terms of their everyday life and strive to minimise their carbon footprint.
It all started with a single cup of coffee from a small independent coffee shop. A sister passionate about skincare and a brother concerned with the waste produced from daily activities such as drinking a cup of coffee. The brother and sister duo launched the company in 2016 and they have been growing the brand ever since. A sustainable, ethical and high-performing skincare brand that is focused on incorporating circular economy to the skincare industry. UpCircle "products are unique in that not only are the sustainability credentials unparalleled, they genuinely deliver results for the skin", said Anna Brigthman, co-founder of the brand.
The cosmetic brand of Irene Forte is just another reason to fall in love with Italy. The Verdura Resort in Sicily is home to the organic farm from which the key ingredients for their products are sourced. Each product is created with ingredients such as organic olive oil, floral hibiscus, fragrant lavender and herbal rosemary from the organic farm at Verdura Resort. Together with the icy fresh mineral water from Sicily’s mountainous Madonie Regional Natural Park they make the product we see today. The low allergenic potential of their products comes from the unique blend of fragrance and feel, along with delivering great results. On top of that, they are also with low allergenic potential. Along with that every stage from manufacturing to distribution is considered for their impact on the planet, the user and the Sicilian community from which our products originate.
A British brand dedicated to eliminating toxins and chemicals from our daily lives. To achieve their goal they use only high quality natural and organic ingredients for their products. That also makes them good for both you and the planet. The brand also strives to implement sustainable practices in sourcing ingredients, packaging and collaborating with suppliers who share the same philosophy. Following their motto “We make good products, using good ingredients, that are good for you and good for our planet”, all of their products are vegan, cruelty-free, organic and handmade in the UK.
Wild Science Lab
The London-based botanical haircare and skincare brand, founded by husband and wife Ali and Zoe, is worth checking out. Wild Science Lab has created innovative, award-winning hair and skin treatments that harness the natural power of the wild. They are driven by the desire to create high-performance, botanical, eco-friendly products that guarantee exceptional results while maintaining an environmental focus. Striving to achieve the highest possible percentage of naturally derived ingredients because they believe that nature offers power and simplicity that can work in harmony with our bodies to achieve effective transformations of skin and hair.
The world’s first skin and hair care line devoted to the health and wellbeing of “Planet You''. Do you know what a microbiome is? This is all the brand is about! A microbiome is the protective layer of your skin which is made up of 1000s of good bacteria. The unbalance and stripping away of the microbiome can result in inflamed and sensitive skin, from which a number of issues arise. Through a patented combination of prebiotics, probiotics and postbiotics, Gallinée protects and nurtures your very own microbiome to ensure even the most sensitive and stressed skin can thrive even under the most severe conditions.
The number of benefits from using vegan cosmetics is immense: it benefits your skin, the environment and the animals. Why not make your new year's resolution to be more considerate of the planet? With the growing number of brands that offer vegan products, you have plenty of options to find your new favourite products.
Redress and VF Corporation, parent house of Kipling®, collaborated again after the success of the Redress Design Award 2019 Made For Change Challenge in Hong Kong. The first competition amongst Redress Alumni aimed to find the designer for a sustainable collection based on circular design principles and using VF Corporation deadstock, end-of-roll fabrics, or innovative recycled fabrics. The winning design had the privilege to become a limited-edition capsule collection retail exclusively in Kipling stores from November 15th, 2021 across APAC.
PUMA has developed an experimental version of its most iconic sneaker, the SUEDE, to test for a product to make it biodegradable. By doing so, PUMA aims to meet the growing demand for sustainable products for a better future.
Fast Fashion is so last season, meet Aqua & Rock a high-quality premium sustainable fashion and lifestyle brand.
Their motto ‘Where ethical meets aesthetic’ hits the spot. Too often people still associate sustainability with strong limitations and unsightliness. Aqua & Rock surely prove this to be a false prejudice.
If you think sustainable fashion must have a dated aesthetic and cannot possibly look stunning and modern without any compromise, then read on to get to know this brand and pay their new flagship store in Covent Garden a visit when your interest is sparked.
An interior collection consisting of lamps and vases uses naturally sourced materials. All items are one of a kind due to the variable key components of wood grain, natural sand, clay and alpine hay, which naturally do not appear uniform. Furthermore, they are carefully crafted by hand.
This store is unique, since every little detail, down to the lamps, hangers and even drinks is produced 100% sustainable and guilt-free, reflecting the genuine dedication and passion behind the brand. Aqua & Rock was established in 2019 and has been driving forward innovative concepts for ethical fashion ever since. Everybody is more than eager to put a ‘sustainable’ stamp on their clothes now with younger generations, especially Gen Z becoming ever more aware of shortcomings and accordingly concerned about our planet’s future. 'Green washing’ developed to become a huge issue. Customers are getting blatantly misinformed about the background of their goods and continue to shop with a false sense of righteousness. We all know those high street companies for instance, that suddenly hop on the bandwagon by realising an allegedly sustainable line when we honestly ask ourselves: who are they trying to fool? Huge fast-fashion retailers aim to transform their il repute, however, in the end, merely a minority can really state that their company meets the necessary regulations in all areas. Founder Dea Baker and her team instead showcase what true passion and competence in the industry can look like. That is why they also deservedly won the award for “Innovator” of the year at the Drapers Independent Awards 2021 this September.
The Blue Thetis Trench Coat pictured at the front is a centrepiece of the 2021 collection. It incorporates wooden buckles and is made from 100% organic cotton.
Each piece of the latest collection is designed to be ‘seasonless’, so it can be reworked according to season and mood. Not only can they be either composted, recycled or biodegraded, but also include the use of fertiliser to support organic farming. The main concept is based upon a bio-circular model with four components, them being: organic, natural, recycled, and upcycled. All the resources like wood, hay, leaves, cotton, hemp, and flowers are organically grown. Wood, aloe vera, cotton, hemp, wool, as well as the colouring are naturally sourced. Existing materials are updated and reinvented within the upcycling process.
The model is designed to avoid the use of chemicals during manufacturing. Aqua & Rock have even created their own sustainable fabric dubbed 'Aqua Triblend', which is inspired by the French riviera. Among organic cotton, it incorporates recycled plastic and upcycled clothing. With overwhelming numbers regarding beef consumption, the brand saves the by-product of the meat industry from organic farms. Thereby, waste that otherwise would hit the landfill sites is further minimised.
According to Baker this variant of recycled leather is even more sustainable than buying vegan leather, which many people would never assume.
And that is by far not all, since the leather is going through a 'Wet-White' process it is completely free of chrome and other harmful chemicals. So, it is not only better for mother nature, but also for our own bodies. Due to this way of production the Ecotan leather items can be sent to their organic fertiliser partners. After being turned into organic fertiliser it is then used to fertilise fields and plants on organic farms, resulting in the regrowth of organic harm-free vegetation. In being reverted back to nature the bio circle is closed, ending where we started, the animal, which can gaily graze on these natural fields again.
The collection has been designed and produced in the UK, no sweatshops or underpaid labour included in any form, that the customer can be certain of. All pieces of the 2021 collection come in muted colour tones like brown, mint, white, and crème, all easy on the eyes and extremely versatile, giving customers lots of room for creative combining.
British musician Elle L gave the attendees an exclusive glimpse into her new single 'Hoping'. She took on the role of first brand ambassador because she is personally very passionate about the subject in all areas of her life and wants to advocate for less waste. As a public figure, she feels like having a responsibility to inform and positively influence others to have an impact on a larger scale and act as a role model for younger people. She aims to actively contribute to 'leaving a legacy for future generations' by not only talking about it but committing to an accordingly lifestyle.
Fashions Finest thinks this store is a great addition to the Covent Garden area and will hopefully attract lots of new customers to join forces with for a better world. Supporting this goal by shopping for beautiful clothes does sound dreamy, right? Yes, it is actually that easy to partake and conduce a little bit. Maybe this shop will be a starting point for some people to become more immersed and engaged in sustainability in other areas of their everyday life as well. Aqua & Rock officially opened their doors on the 27th of September, a visit is not only highly recommended but a must for everyone interested in sustainability and all its facets. The power for real change lies in our consumer behaviour, supply and demand regulate the market after all and progressive brands like Aqua & Rock are successfully leading the way in a current turnover. The aim does not have to be a Utopia!
Candice Brathwaite, face of Oxford Street and its #BEYONDNOW campaign, arrives in stores with her sustainable capsule collection featuring 30 of the most loved brands from Oxford Street.
Candice Brathwaite’s #BEYONDNOW Edit is now available in stores, an A/W 2021 capsule collection with selected pieces from 30 Oxford Street high street brands. The collaboration inspires a positive approach to shopping and fashion.
Candice Brathwaite’s edit is a 54-piece capsule collection using products from the responsible and conscious collections of 30 Oxford Street brands. The collaborative collection is curated into nine 9 Autumn/Winter looks all available in-store on Oxford Street. Oxford Street BEYOND NOW is the destination’s first sustainable awareness initiative showcasing the positive changes that some of the UK’s most beloved high street brands are making to create a brighter future for our high street and how we shop.
Urban Outfitters, BDG Recycled Denim Jacket, 200 Oxford Street, £56
Nike Air Force 1 Crater Flyknit Trainers, 236 Oxford Street, £69.95
Ganni Dress part of Selfridges Planet Earth Collection, 400 Oxford Street, £205
Pandora Brilliance Collection Lab Grown Teardrop Diamond Bracelet, 257/259 Oxford Street, £250
John Lewis & Partners Sustainable and Traceable Cashmere Jumper, 300 Oxford Street, £99
Zara Join Life Wrap Skirt, 333 Oxford Street, £29.99
Adidas Vegan Stan Smiths from Schuh, 200 Oxford Street, £75
H.Samuel Diamond Story 18ct White Gold Diamond Ring, 250 Oxford Street, £1,699
Pandora Brilliance Collection Lab Grown Diamond Earrings, 257/259 Oxford Street, £690
H&M Conscious Knit Dress Made With Certified Recycled Materials, 174-175 Oxford Street, £34.99
Ganni Recycled Chelsea Boots Part Of Selfridges Planet Earth, 400 Oxford Street, £195
Acne Studios Vally Checked Wool Scarf Part Of Selfridges Planet Earth, £220
Swatch Big Bold BIOCERAMIC Watch, 313 Oxford Street, £108
John Lewis & Partners Matt & Nat Recycled Vegan Cross Body, 300 Oxford Street, £65
H&M Conscious Earrings, 174-175 Oxford Street, £5.99
River Island Hoodie Made From Organic & Recycled Materials, 473 Oxford Street, £38
River Island New Leaf Mid Rise Jean, £42
Teva Sandals From Schuh With REPREVE® Polyester Yarn By Unified And Recycled Plastic Webbing, 200 Oxford Street, £60
Parley For The Oceans Clean Waves Sunglasses From Selfridges, 400 Oxford Street, £200
H&M Conscious Rings, 174-175 Oxford Street £6.99
H&M Conscious Hair Clips, 174-175 Oxford Street, £3.99
Lush Zig Zag Knot Wrap, 175-179 Oxford Street, £4
Sandro Dress Part Of Selfridges Project Earth Collection, 400 Oxford St, £359
John Lewis Trench Coat Supporting BCI Cotton Farmers, 300 Oxford St, £99
Tezenis Paris Recycled Microfibre Balconette Bra, 266-270 Oxford St, £14.99
VEJA Womens V-10 Logo Embroidered Leather Trainers, Part Of Selfridges Project Earth Collection, 400 Oxford St, £125
Monica Vinader Earrings, Part Of Selfridges Project Earth Collection, 400 Oxford St, £140
H&M Ring, Part Of The Conscious Collection, 174-176 Oxford St, £2.99
H&M Patterned Scarf, Part Of The Conscious Collection, 174-176 Oxford St, £6.99
Mango Printed Cotton Top And Skirt Part Of The Committed Collection. 225-235 Oxford St, Top £19.99 And Skirt £29.99
Urban Outfitters Vintage Leather Blazer, Part Of Urban Renewal Collection, 200 Oxford St, £99
Adidas Gazelle Shoes, Part Of The Adidas Sustainable Collection Available From Schuh, 200 Oxford St, £70
H&M Bag, Part Of The Conscious Collection, 174-176 Oxford St, £17.99
H&M Necklace, Part Of The Conscious Collection, 174-176 Oxford St, £3.99
Tezenis Short Ribbed Recycled Cotton Socks, 266 Oxford St, £6.99
Whistles Speckled Animal Skirt, Part Of Selfridges Project Earth Collection, 400 Oxford St, £59
Selfridges ROOP Satin Bag, Part Of Project Earth Collection, 400 Oxford St, £75
Selfridges Frame Cashmere Jumper, Part Of Project Earth Collection, 400 Oxford St, £350
H&M Earrings, Part Of The Conscious Collection, 174-176 Oxford St, £12.99
H&M Grey Headband, Part Of The Conscious Collection, 174-176 Oxford St, £9.99
Converse Khaki Run Star Hike Recycled Hi Trainers, Available From Schuh, 200 Oxford St, £90
United Colors Of Benetton Pattern Dress, Made With 100% Sustainable Materials, 89 Oxford St, £59.95
New Balance 998 Remade in Pink, 287-291 Oxford St, £200
Uniqlo Recycled Jacket, 311 Oxford St, £79.90
Swatch Big Bold BIOCERAMIC, 313 Oxford St, £108
H&M Earring Crawler, Part Of The Conscious Collection, 174-176 Oxford St, £3.99
Timberland Allington Boots With Rebotl ™ Fabric Lining & Recycled PET Laces. From Schuh 200 Oxford St, £120
H&M Conscious Ribbed Knit Dress, 174-176 Oxford St, £39.99
H&M Conscious Patterned Scarf, 174-175 Oxford Street £6.99
H&M Conscious Hat, 174-176 Oxford St, £19.99
All Saints Coat, Part Of The Selfridges Project Earth, 400 Oxford St, £379
H&M Conscious Necklace, 174-175 Oxford Street £12.99
Acne Studios Cross Body Bag, Part Of Selfridges Project Earth, 400 Oxford St, £850
You can mix and match the selected pieces or steal a complete look from Candice Brathwaite's BEYOND NOW Edit capsule collection. It makes a small but relevant change in your style and fashion habits.
Oxford Street with fashion author and presenter Candice Brathwaite announces the launch of BEYOND NOW, the first sustainable initiative that sets to make a change in the way we shop our favourite high street brands.