Authenticity of goods in the fashion domain runs hand in hand with quality and reputation. We are seeing the next step in technology and sustainability with DHL and Mykke Hofmann producing warranty certificates by means of an NFT on the blockchain to extend the garments life span and wearability. Sustainable fashion has just turned optimistic, with 'Forever Pieces.'

You can feel the spirit behind this refreshing capsule collection with its easy going pastels and loose fit designs elevating the natural attitudes and terrain purveying District 93 of France.

Each year, millions of people around the world take part in Earth Day to support the environment. With the climate crisis becoming more serious, every Earth Day becomes more significant. Brands of all kinds have made a commitment to their customers to make more sustainable and ethical products.

Ph. Jakob Owens (Unsplash)

This Earth Day, UGG, Golden Goose and Timberland join the fight against the climate crisis with innovative sustainable products.

Some of the collections that caught our eyes were UGG’s, Golden Goose and Coronet and Timberlands. The footwear brands were crafting their products as part of their efforts to win over conscious consumers this Earth Day with some inspiring sustainable collections and showcasing the many benefits of participating in sustainable fashion.

UGG

UGG is now taking the next step toward a more regenerative future. Earlier last week they announced their second carbon-neutral impact collection. The collection features three styles, each adapting the UGG brand’s signature look and feel, crafted using low-impact materials. This collection's anchor material Is Uggplush™ Terry, a textured blend of responsible wool and Tencel™ Lyocell, among the best in sustainable fashion. Over 99% of the water used in the manufacturing process of the material is recycled, and the solvents are re-used. To make the materials carbon neutral, carbon offsets are purchased to outweigh the small amount of emissions created. They hope to prove that iconic UGG footwear can be reproduced in environmentally friendly ways, without sacrificing comfort or style, and to inspire future collections.

 

 

 

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Golden Goose & Coronet

Golden Goose is moving forward with its sustainability plan by collaborating with Coronet, a leader in the research and production of animal free, bio-based, and recycled materials. Together they will launch Yatay, the first made in Italy co-action platform for sustainable footwear. The focus of this partnership will be on an innovative sneaker that is based on the most advanced technologies and bio-based materials, Yatay Model 1B. The gender-neutral sneaker will be made in Italy, utilising the Yatay B. This material is bio-based and entirely derived from plants with recycled polyester and biodegradable rubber. Compared to leather, this material reduces CO2 emissions by 90 percent and water usage by 65 percent. The best feature of the sneakers is the univocal code. Embossed on the left heel of every pair, when scanned, allows the wearer to take part in Golden Goose’s environmental activities. By purchasing them you not only add a stylish new pair of sneakers to your wardrobe but you are also given the chance to contribute in many sustainable initiatives

 

 

 

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Timberland

Timberland has a rich history of using recycled materials in their footwear, but this year they found a way to make fully recycled footwear from top to bottom. This Earth Day, the brand introduced the Timberloop™ Trekker City Hiker, its first footwear designed for full circularity. The unique feature of the collection is that the shoes are made to be taken apart and each part can be recycled and turned into a new product. The shoes' outsoles are designed with a unique construction that makes it easy to remove and recycle them at Timberloop's facility. There is also a removable inner bootie that is made of 100 percent recycled plastic. The brand has an outstanding reputation in creating high quality durable products that stand the test of time and now with Timberloop™ it can be said that Timberland is a brand for life.

 

 

 

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Nowadays making a sustainable product is simply not enough. People need to be convinced of the many benefits of sustainability. UGG, Golden Goose and Timberland offer their customers not only a product but a chance to be part of the sustainability revolution. If we all want to be part of the change we need to talk about it and learn and what better way than networking with similar minded people. On the 18th of June we are organising a networking sustainable pop up event that will bring together small independent brands and give people the opportunity to explore, learn and enjoy the variety of sustainable fashion and accessories.

Who would have guessed that tie-dye is back? The latest campaign from Pepe Jeans London, shot in Madrid, sets a serene and chilled atmosphere to highlight a bold new collection for their spring summer lookbook. Tye-dye fabrics of green, blue and pink, must-have styles for the season across both menswear and womenswear.

London-born brand Pepe Jeans have released their latest Spring/Summer 2022 underwear collection.

The Women’s SS22 Collection

The women’s collection highlights re-emerging trends, such as the tie-dye print, – perfect seasonal colours for the up-and-coming summer ahead. And if tie-dye isn’t your style, not to worry! The collection features various styles, prints, and fabrications to ensure Pepe lovers have underwear they’ll adore for the season.

The Men’s SS22 Collection

The men’s collection gives you the standard block colour prints that are reliable go-to boxers/briefs. On top of this, the collection has introduced bamboo as a fabrication which is perfect for those wanting a softer, luxurious feel to their underwear.

Both eclectic collections draw inspiration from various sources, but broadly aim to cater to a diverse audience that appreciates seasonal colours and fashion-forward, trend-led designs.

Mark Blenkinsop, Chief Marketing Officer from the group AWWG, stated “The SS22 underwear collection is beautifully curated and brings together many of Pepe Jeans’ legacy styles: challenging and brave young fashion that harks back to Pepe Jeans’ earliest days in Notting Hill during the 1970s. At the same time it incorporates many of today’s newest global fashion trends, a nod to the leading international brand Pepe Jeans has become.”

Fashions Finest loves this vibrant and playful collection from Pepe Jeans London, especially their use of bamboo into their material. So perfectly sustainable and fresh for spring!

If you also like these as much as we do, be sure to come down to London for our sustainable pop up event featuring an array of sustainable designers showcasing inspiring accessories and creative clothing.

Are you available on 18th June 2pm onwards? If so, come on down and book your place here.

The seasonal collection is available to purchase across Europe via www.pepe jeans london.com.

You can also browse their classic underwear collection here

We love how Sabine has captured the soft and vivid hues inviting spring back into our lives once again. Winter can feel heavy and never ending but Sabine Arias’ debut collection uplifts the mood reminding us of fresher days ahead.

The origin of an ornate print requires a visionary and lover of art to make it special. Design Blender Founder Alexa Papavasileiou takes sustainable methods of upcycling pieces and captivating patterns to create something conscious and sharply modern with her debut collection.

Looking for an assertive easy look? Explore Statement N9. We love the concept behind this collection, connecting the remedy of emotional burnout through vibrant colours with classic staple pieces for fuss free elegance.

The traditional Georgian threads, handmade from colours sourced from the Cau-casus along with old knitting techniques unleash modern, bold and a feminine take to layer your look.

Fashions finest explores the creative genius of Edward Xú and the world he creates through his luxury sustainable jewellery collection. We are awestruck by the intimate communication ethical design can offer both to new and old inspiring the “reimagine” experience.