Pronounced “mul – me“ - Mulmi is the result of the creative collaboration between Willi Lacey Creative director and Designer Urte Juodvirsyte.

Their aim was to design unique, contemporary lingerie with integrated patterns that flowed between top and bottoms.

As a small team they developed everything from the brand, initial designs through to our first collection.

They hand print and laser cut our 95% GOTS cotton elastane fabric,use elastic and cotton manufactured in the United Kingdom and accessories from a French family run business.

The manufacture process and sewing studio is all 'in house', in a converted stable on a country estate once owned by a Rock legend!

They created Mulmi's modern and contemporary designs to be one-of-a-kind underwear.

Their aim was to blur the distinction between “everyday” and “special occasion” by creating beautiful, comfortable, and unique intimates.

They would like Mulmi to be the first thing you reach for after laundry day!

Your 'Everyday specials'

About The Collection

Their first collection features 2 designs inspired by traditional Japanese art and culture.

Each design comes in 3 colour palettes which we feel with complement different skin tones and comes in boy shorts, high and mid rise, crop top, cross over bra and triangle bra.

Each colour design is named after traditional Japanese girls names.
Aimi.....'Love and beauty'
Harumi...'Spring beauty'
Keon......'Pure beaty'
Mami.....'True beauty'
Ohta......'Pure'
Youke....'Sunshine child'

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Who would have guessed that tie-dye is back? The latest campaign from Pepe Jeans London, shot in Madrid, sets a serene and chilled atmosphere to highlight a bold new collection for their spring summer lookbook. Tye-dye fabrics of green, blue and pink, must-have styles for the season across both menswear and womenswear.

London-born brand Pepe Jeans have released their latest Spring/Summer 2022 underwear collection.

The Women’s SS22 Collection

The women’s collection highlights re-emerging trends, such as the tie-dye print, – perfect seasonal colours for the up-and-coming summer ahead. And if tie-dye isn’t your style, not to worry! The collection features various styles, prints, and fabrications to ensure Pepe lovers have underwear they’ll adore for the season.

The Men’s SS22 Collection

The men’s collection gives you the standard block colour prints that are reliable go-to boxers/briefs. On top of this, the collection has introduced bamboo as a fabrication which is perfect for those wanting a softer, luxurious feel to their underwear.

Both eclectic collections draw inspiration from various sources, but broadly aim to cater to a diverse audience that appreciates seasonal colours and fashion-forward, trend-led designs.

Mark Blenkinsop, Chief Marketing Officer from the group AWWG, stated “The SS22 underwear collection is beautifully curated and brings together many of Pepe Jeans’ legacy styles: challenging and brave young fashion that harks back to Pepe Jeans’ earliest days in Notting Hill during the 1970s. At the same time it incorporates many of today’s newest global fashion trends, a nod to the leading international brand Pepe Jeans has become.”

Fashions Finest loves this vibrant and playful collection from Pepe Jeans London, especially their use of bamboo into their material. So perfectly sustainable and fresh for spring!

If you also like these as much as we do, be sure to come down to London for our sustainable pop up event featuring an array of sustainable designers showcasing inspiring accessories and creative clothing.

Are you available on 18th June 2pm onwards? If so, come on down and book your place here.

The seasonal collection is available to purchase across Europe via www.pepe jeans london.com.

You can also browse their classic underwear collection here

Football sensation Leroy Sané stars in the new Autumn'21 Nike Underwear campaign. The Nike Underwear product line for Autumn 2021 features Nike ReLuxe, made with at least 75% recycled fibres as part of the brand’s ‘Move to Zero’ initiative.

Never underestimate the value of a good pair of knickers! A complete sense of comfort and security starts from the right underwear, indeed. Wear My Freedom, the creator of the revolutionary non-wired Freedom Bra® for D+ cups, has just launched a line of pants that has confidence as its primary goal.