Love Mulmi
Pronounced “mul – me“ - Mulmi is the result of the creative collaboration between Willi Lacey Creative director and Designer Urte Juodvirsyte.
Their aim was to design unique, contemporary lingerie with integrated patterns that flowed between top and bottoms.
As a small team they developed everything from the brand, initial designs through to our first collection.
They hand print and laser cut our 95% GOTS cotton elastane fabric,use elastic and cotton manufactured in the United Kingdom and accessories from a French family run business.
The manufacture process and sewing studio is all 'in house', in a converted stable on a country estate once owned by a Rock legend!
They created Mulmi's modern and contemporary designs to be one-of-a-kind underwear.
Their aim was to blur the distinction between “everyday” and “special occasion” by creating beautiful, comfortable, and unique intimates.
They would like Mulmi to be the first thing you reach for after laundry day!
Your 'Everyday specials'
About The Collection
Their first collection features 2 designs inspired by traditional Japanese art and culture.
Each design comes in 3 colour palettes which we feel with complement different skin tones and comes in boy shorts, high and mid rise, crop top, cross over bra and triangle bra.
Each colour design is named after traditional Japanese girls names.
Aimi.....'Love and beauty'
Harumi...'Spring beauty'
Keon......'Pure beaty'
Mami.....'True beauty'
Ohta......'Pure'
Youke....'Sunshine child'
Instagram | Website
Pepe Jeans London Create Underwear To Tie-Dye For
Who would have guessed that tie-dye is back? The latest campaign from Pepe Jeans London, shot in Madrid, sets a serene and chilled atmosphere to highlight a bold new collection for their spring summer lookbook. Tye-dye fabrics of green, blue and pink, must-have styles for the season across both menswear and womenswear.
London-born brand Pepe Jeans have released their latest Spring/Summer 2022 underwear collection.
The Women’s SS22 Collection
The women’s collection highlights re-emerging trends, such as the tie-dye print, – perfect seasonal colours for the up-and-coming summer ahead. And if tie-dye isn’t your style, not to worry! The collection features various styles, prints, and fabrications to ensure Pepe lovers have underwear they’ll adore for the season.
The Men’s SS22 Collection
The men’s collection gives you the standard block colour prints that are reliable go-to boxers/briefs. On top of this, the collection has introduced bamboo as a fabrication which is perfect for those wanting a softer, luxurious feel to their underwear.
Both eclectic collections draw inspiration from various sources, but broadly aim to cater to a diverse audience that appreciates seasonal colours and fashion-forward, trend-led designs.
Mark Blenkinsop, Chief Marketing Officer from the group AWWG, stated “The SS22 underwear collection is beautifully curated and brings together many of Pepe Jeans’ legacy styles: challenging and brave young fashion that harks back to Pepe Jeans’ earliest days in Notting Hill during the 1970s. At the same time it incorporates many of today’s newest global fashion trends, a nod to the leading international brand Pepe Jeans has become.”
Fashions Finest loves this vibrant and playful collection from Pepe Jeans London, especially their use of bamboo into their material. So perfectly sustainable and fresh for spring!
If you also like these as much as we do, be sure to come down to London for our sustainable pop up event featuring an array of sustainable designers showcasing inspiring accessories and creative clothing.
Are you available on 18th June 2pm onwards? If so, come on down and book your place here.
The seasonal collection is available to purchase across Europe via www.pepe jeans london.com.
You can also browse their classic underwear collection here
Leroy Sané reveals the first ‘Move To Zero’ Nike Underwear Line
Football sensation Leroy Sané stars in the new Autumn'21 Nike Underwear campaign. The Nike Underwear product line for Autumn 2021 features Nike ReLuxe, made with at least 75% recycled fibres as part of the brand’s ‘Move to Zero’ initiative.
Wear My Freedom launches positive pants for everyone
Never underestimate the value of a good pair of knickers! A complete sense of comfort and security starts from the right underwear, indeed. Wear My Freedom, the creator of the revolutionary non-wired Freedom Bra® for D+ cups, has just launched a line of pants that has confidence as its primary goal.
5 Basic Underwear Rules You Need to Know
Your underwear speaks a lot about you. Even if it isn’t for public consumption you don’t have to just put on anything you come across like overstretched and greying grundies. Great underwear makes you feel great in your clothes.
Eats Chanel Lingerie
Go Wireless - support for bra sizes D+
Spring Clean Your Lingerie Draw
When was the last time, that you took a good look at your lingerie drawer and asked yourself if each piece in there makes you feel gorgeous, and if you would want someone else to see you wear it? If your answer is no, then you know that it is time for a Spring clean.
Here is a guide to the essential items needed in your lingerie drawer.
Everyday Knickers
These are for comfortable everyday wear, with just enough frills and lace to.
M&S Collection High Leg Knickers @ www.marksandspencer.com
M&S Collection High Leg Knickers @ www.marksandspencer.com
Cream Floral Lace Full Brief Knicker British Home Stores (BHS) @ www.bhs.co.uk
Invisible Thong
Seamless and undetectable under even the tightest dress or white jeans. Get them in every color.
Thong @ www.laredoute.co.uk
Playsuit
Depending on your mood this is a fun little piece as it is part lingerie, part pajama’s and or even beachwear.
B by Ted Baker Playsuit @ www.debenhams.com
Playsuit @ www.bouxavenue.com
Comfortable but sexy Nightdress
The nightdress is back, and it is beautiful enough to wear in front of “your man”, or a girly pamper night sleep over or a great party paired with a pair of killer heels and a denim jacket.
Night Dress @ British Home Stores (BHS) @ www.bhs.co.uk
Night Dress @ British Home Stores (BHS) @ www.bhs.co.uk
Super-Sexy Lingerie
It is always a good idea to have a set of lingerie in your drawer for that special night or that romantic weekend away.
Floozie by Frost French Bra and Suspender Thong@ www.debenhams.com
Reger by Janet Reger Bra and Suspenders@ www.debenhams.com
Shapewear
The magic of shapewear is that it is almost like taking and iron to your body and smoothing out all the lumps and bumps into a perfectly shaped figure.
Shapewear @ www.marksandspencer.com
Shapewear @ www.laredoute.co.uk
The perfect bra
Nothing like a pretty bra for a sneak peek under your shirt or low-cut vest.
LUCIE Triangle bra @ www.bouxavenue.com
Super-hold Strapless Bra @ www.marksandspencer.com
Floral and lace bra @ www.marksandspencer.com