Keji Ewuosho

Thursday, 19 May 2016 19:22

Sustainable Style

Maison de Mode, a US-based online luxury fashion retailer, prides itself in showcasing fashion that represents sustainability. Unfortunately, sustainability has been an ambiguous word thrown around to make products more appealing to consumers, lobbyists and other members of the public. But what does it really mean? Is sustainability relatable and directly linked to the consumer? And the big question for fashionistas- is style comprised on the platfotform of ethical standards in fashion?

Maison de Mode does a great job in bridging the gap between consumers and such standards: it is now easier to understand how your every day fashion choices can make an impact in our society and environment- without all the sustainability jargon!

See what it's designers are doing to earn the sustainability badge:

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Achu Parpat Vintag (by Mola Sasa)

Mola Sasa used artisanal techniques with beautiful intricate woven details in this bag. Creating handmade pieces means artisans can compete in a world of homogenised mass production. Let's not forget the recycled materials used, which means we can be more responsible for the materials we consume.

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Kimono Dress Shirt (by Maiyet)

It's great when high-end designers promote small, artisanal designers. Many companies take advantage of work factories in developing countries- it's nice to see that individual designers and dress makers can be paid decently for what they do- without compromising on quality. Maiyet also donate a portion of their proceeds to ocean-related charities. Not bad!

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Oversized long coat (by Shipper)

Shipper partners with organisations that help sustainable businesses which allows them to grow and make profits. So as you lavish yourself in this tweed coat, you'll feel even better knowing that you also contributed to the success of other sustainable businesses!

What are your thoughts on sustainable businesses in fashion?

Friday, 08 April 2016 10:43

Give the cold shoulder

This season loves the bardot style - the off-shoulder. Whether you're going somewhere fancy, or just hanging out with friends, there's pretty much a bardot suitable for every occasion.

The off - shoulder style is definitely flattering; but if you don't enjoy baring all shoulders and collar bone, you can opt for ones that hang on the hinges of the shoulders or the cut out styles.

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What's your favourite bardot style?

Wednesday, 27 January 2016 18:46

Wardrobe Staples For 2016

Whether it's the oversized boy-cut blazer; a tassel-embellished accessory; or the block-heels sandals, retro fashion has made a come-back and is here to stay!

Comfort and style - what's not to love?

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Handmade Wool Coat & Mule Sandals - Zara
Fringed Suede Bag - Mango

What new season pieces are you adding to your wardrobe?

Keji x

Sunday, 06 December 2015 19:29

All I Want for Christmas...

There's something about the festivities that makes us want to do something special with our wardrobe style. More so for those of us who spend Christmas time celebrating the birth of Christ- the reason for the season!

So, as my custom is, I'm sharing a few 'must - buy' pieces that include both Highstreet high-end and mainstream prices. Rather than break the bank to look good for the special occasion, why not mix it up? It's amazing how styling your wardrobe can really bring out class and elegance - all on a budget!

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Gold Tone Woven Necklace (
Light Grey Low Rise (
Layered Print Blazer (
'Wizard' Low Heeled Boots (
Block Tote Bag (

What are your favourite pieces this season? Let me know your thoughts!

Friday, 30 October 2015 12:12

Fall Girl

We are enjoying the mild Autumn weather so far, and it's by far one of the best fashion seasons! There is something effortless and yet graceful about Autumn and it definitely reflects in the trends.

Check out my top 3 fashion picks you can treat yourself with!

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- Boot leg jeans (Citizens of Humanity)
- Silver brogues (Meandher)
- Black back-pack (Burberry Prorsum)

What are your wardrobe treats this month?

Keji x

Wednesday, 16 September 2015 15:31

Fashionably Autumn

Autumn could possibly be favourite fashion season for many designers. You an play around with layering while using earthy, rich colours.
Check out my top picks for this new season below.

What are your favourite autumn pieces? Let us know by commenting below!

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From top left:

Zara cropped sweater
Topshop Velvet skirt (by Unique)
Mango Carla coat
Vero Mod 2-pack necklace
Zara Suede platform ankle boots
Mango stud cross body bag

Tuesday, 11 August 2015 21:10

My Fashion Africa


This year's Africa Fashion Week London (AFWL) didn't fail to meet our expectations once again. 2015's designer list was well picked: selection of diversity, creativity and culture. Here are some designers of AFWL 2015 that made my cut:

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Joanna Mitroi Photography

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Joanna Mitroi Photography

 Njema Helena

Joanna Mitroi Photography

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Njema Helena

Joanna Mitroi Photography

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Joanna Mitroi Photography

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Mary Martin London

Joanna Mitroi Photography

 caroline beyll

 Joanna Mitroi Photography

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Caroline Beyll

Joanna Mitroi Photography

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Joanna Mitroi Photography

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Steve Mandy top dress

Joanna Mitroi Photography

What are your favourite picks from 2015's AFWL?

Designer details can be found on:

Wednesday, 15 July 2015 19:42

Keji's Picks: Summer-time cool...

Summer trends are about the whites and blues! Here in the UK, we've witnessed one of the hottest, clearest summers in a long time (holds breath). There is no better time than to clean out your wardrobe and reach out for summer-stylish pieces before the greys set back in.

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From top-left: 

  • Shoes: Chloé Navy Leather Slingback Wedge
  • Dress: Miguelina Brudgette Crochet Caftan
  • Skirt: See By Chloe Denim A-Line Skirt
  • Top: Nicholas Lace Crop Top
  • Choker: Jennifer Fisher
  • Bag: Valentino Rainbow Striped Flap Shoulder Bag

Let me know your thoughts on my favourite High-Street-inspired pieces!

Thursday, 07 May 2015 18:35

African Fashion Conference

A big congratulations to Jacqueline Shaw and the rest of the Africa Fashion Guide team for organising this event. As a designer, I definitely left being more informed, more connected to the industry and more inspired to take my fashion brand, 'Keji Victoria', to new heights. Every guest panelist gave a unique and seasoned insight into the Africa Fashion industry. Enjoy my highlights below!

*Please note that all content including those in speech bubbles have been paraphrased for the purpose of this blogger platform.

Highlights of the Africa Fashion Conference

African Fashion Market

This segment of the conference was insightful in highlighting the highs and lows of the African fashion scene as a whole, and the individual businesses within it. The panel of guest speakers celebrated the opportunities that fashion players have to showcase their businesses. For example, Lagos and Johannesburg Fashion Weeks are quite large in scale, and a great way to showcase national and international talent. However, the scheduling of these Fashion Weeks could be more organised and structured-perhaps parallel to the existing international shows.


'The Africa Fashion Market' section at the #FAConf2015

Beatrace Oola, the Founder and Managing Director of Africa Fashion Day Berlin (AFDB), shared why such opportunities for designers, buyers and sellers to meet and network are created. By bringing different aspects of the supply chain together, the Africa fashion scene can begin birthing reliable and sustainable production and selling structures. Buyers or sellers who are committed to attending and making transactions at trade shows such as 'Premium Berlin', will be treated with respect in the industry, which will translate into committed clients and services in the long term.

Sustainability and environmentally aware designers are definitely the future of Africa fashion. Abrima Erwiah, co-founder of Studio 189, shared an insight into her business vision. 'It's not just about trends, it's about quality. We focus on the local artisans and the supply chain contributing to the quality of every item'. She went on to give some business advice- 'don't try to do everything by yourself; focus on your strengths and collaborate with others who possess things that will compliment yours'.
Rosario Dawson, co-founder of Studio 189 along with a remarkably diverse portfolio, added, 'take time to work on what you have. As a designer, do the ground work and emphasise on quality. Presentation is key, and the story that goes behind your work is equally important and interesting'.

Samson Soboye, owner of Fashion and Lifestyle store, Soboye, gave a refreshing aspect to the consumer-side of the fashion industry: 'the visuals, image, and quality of garments are the foremost important things when selling to consumers. Before the consumer hears the story behind any work, they would have made up their minds on whether they like it or not, based on the above criteria.' Soboye left us with thoughts to ponder on; 'A business is not a business without money! What infrastructure do we have? Are there resources to get to the next level? Is it sustainable in the long term?'

Africa is Open for Business

This segment gave great insight into how far Africa has come in being receptive to the Fashion business, and whether fashion players still experience barriers to building successful businesses. The host, Hannah Pool of The Guardian Newspaper, asked the guest panellists what they believed to be the key challenges in doing business in Africa;

Jordine Bartlett, of Financial Times Lifestyle, stated that, 'time is of the essence! Working to time is needed, so that we can be recognised and respected on a global scale'.

Sindiso Khumalo, brand owner and Creative Director of Sindiso Khumalo, added that time and quality control may be lacking in certain places. She advised the need to invest resources and time in the actual market of operation. Some people spend little time studying and investing into their market- which can be the reason why quality is lacking.

Yemisi Makualu, of Hatch Africa, went on to emphasise that African consumers may lack patience. Most of these consumers want to make quick money. Business takes time, and sometimes it's not just about putting something out, but about investing in the right places.


Networking at the #FAConf2015

Sourcing From Africa

The final segment I attended focused on the supply chain within the industry.

One of the questions asked by host, Abi Rushton, of Aid by Trade Foundation, was 'what determines your sourcing decisions?'

Daphne Kasambala, owner of Sapelle, shared that having a network of people all over Africa helps because there is little budget to physically travel and meet with different suppliers. She went on to say that Kenya has great potential for sourcing, drive and the curiosity to create from raw/local materials. They are good at taking things from their raw state and recreating something unique.
Paola Masperia, owner of Mayamiko, said that her company is committed to sourcing locally, 'which means we can't always source all the fabrics we wish for. But we are contributing to the local economy....' She highlighted that the trading agreements need to greatly improve in Africa. For example, it's easier to trade and supply fabric around Europe due to the existing trading blocs; but this proves very challenging between African countries.

Another question was put through the the panelists; 'how do small businesses find cost-effective ways to produce in small quantities?'

Paola: 'there are great initiatives available so that you can collaborate with other designers and businesses when ordering to off-set extremely high costs. Otherwise, focus on your chosen market and customers for your collection'. Paola noted that focusing on your consumers allows you to order according to demand- which may be for a short term basis.

Daphne: 'diversify your portfolio, search for different manufacturers so you are not limited to one way and terms of production'

Madeleine Rosberg, of Responsibly Africa, also added that 'some African markets are open to small businesses- such as Kenya, Ethopia, Uganda, etc. In such places it is easier to find the right manufacturer who can produce the smaller quantities you desire. It's about searching for the right manufacturer.'

How did you find the #FAConf2015? Please share your comments below, and feel free to share this post!

Sunday, 01 February 2015 21:01

Keji Picks: Winter Greys

Winter is stereotypically for dark and neutral colours. They can be minimal yet striking; easily accessorised; and flattering to a lot of body shapes. So while some people cannot wait for this 'brrrr' season to be over, it's great for style- and some of us look forward to digging out some winter love!

Our main pick today is River Island's Grey Draped Jacket; below are descriptions of how to complement this piece!


1. If you have a special do but do not want to brave the cold bare, try a midi body con dress which perfectly compliments the draped jacket. Why not add a funky clutch bag?
2. For the chick-girl-next-door look, sophisticated heel boots (which are great with skinnys) always puts a kick to any girl's step!
3. Adding print to your winter wardrobe can be pulled off well when minimal.
4. Add splash of colour in a simple yet striking way. You cannot really say no to lipstick prints (black tunic)!

What are your favourite winter pieces/accesories?
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