Fashions Finest Loves

Thursday, 19 March 2015 08:48

Eva Cammarata AW15 London FW

Photo Credit: Trevor Fogah - Griffiths iDeLick Media

Thursday, 19 March 2015 08:46

Touch of Africa AW15 London FW

Photo Credit: Trevor Fogah - Griffiths iDeLick Media

Thursday, 19 March 2015 08:43

Tinkilove Ltd AW15 London FW

Photo Credit: Trevor Fogah - Griffiths iDeLick Media

Thursday, 19 March 2015 08:38

Sophia Oliver AW15 London FW

Photo Credit: Trevor Fogah - Griffiths iDeLick Media

Thursday, 19 March 2015 08:30

Ferozee Yung AW15 London FW

Hats by Rachael Welford.

Photo Credit: Trevor Fogah - Griffiths iDeLick Media

Saturday, 14 February 2015 09:02


Hellavagirl is a luxury womenswear brand founded by award winning designer Helen Woollams. Beautifully bold pieces for ultimate glamour. Rock-Star-Fairy-Tale-Couture. Causing a stir from London to the Far East this luxury label is one to watch. Twice yearly couture collections featured Not Just a Label and RTW collections available at Asos and
Thursday, 12 February 2015 13:30

Get Active, Get Stylish, Get Fit

Staying in shape is important. It keeps you healthy and extends your life. But it also makes you feel better. Your physical, mental and emotional health is stronger when you are healthy. Of course, physical exercise is only part of the battle. You also need to eat well and get plenty of sleep.

But when it comes to being active, one of the biggest motivators is dressing the part. When you look good, you feel good, and you can things well. So to get yourself ready for a regular exercise routine, you need to get yourself some stylish activewear. It will help you achieve a better workout, and you'll also look younger. Think about it- most people who stay fit are young, right? So the association between activewear and physical activity is youth.
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Here are some other reasons to sport some stylish active attire:

• You can more easily see the progress your body has made.
Since activewear is usually tight fitting, you can watch as your flab gets fit and your skin gets thin. Choose tops that show off your stomach and bottoms that define your legs.

• You can see the areas that need the most work.
You don't want to pick yourself, or your body apart, but activewear helps you see which parts of your body might benefit from some tightening and toning.

• It pushes you to look good for potential suitors.
If you know that people are going to see you exercising, wearing stylish activewear is just one more way for you to push yourself to get fit.

Maybe you don't feel comfortable wearing exercise clothing that is tight, or that highlights the areas of your body that you want to work on. But if you really get a good workout, you're going to sweat and get your heart rate going. You want to make sure that you are wearing clothing that allows you to breathe and keeps you cool. Most activewear is made to serve that purpose, so it is beneficial to wear it instead of clothing that you might feel more comfortable in. You can always start your daily routine at home and then venture outside once you're more comfortable in your skin.

If you're a beginner at the whole exercise thing, or you want to start small, here are a few easy ways to get more physical in your daily routine:

• Take the stairs instead of the elevator
• Park your car far from where you need to go
• Eat your lunch outside if the weather is nice
• Cook dinner at home instead of eating out

You might wonder how the last two bullet points will help you get more fit. The truth is, the more time you spend outside, the more likely you are to keep spending time outside. It helps encourage you to get out and walk, or explore the outdoors through things like hiking or biking. Likewise, cooking at home encourages a healthier diet, and even the smallest bit of moving around your kitchen is better than sitting in your car to order less healthy food.

Once you've established a routine that you feel good about, get yourself some stylish activewear to go along with it. You'll look and feel younger, and you'll live much longer.

Written by guest blogger Bella Gocher 
Sunday, 08 February 2015 21:54


The Starboy label is about steampunk, rock and the surrounding genres. Birthed on stage and movie set, sci-fi performance costumery is woven into the DNA of Starboy.It has developed into a daily wear fashion line for men and women, Starboy brings out the performer in every one. With the love of beautiful quality fabrics, leathers and steampunk embellishments, our Starboy ready to wear clothing with its slight costume feel, has the ability to take you to another dimension of beauty, fantasy and performance. Regardless of your age, gender, bloodline or creed, be ready for the experience. For all of life's stages.

Louina Fifita is a costume designer and has worked for NZ designers Zambesi and Karen Walker. She has always had a love for quality and not-so-ordinary fabrics. Being Starboy's designer is her world now, and she loves the Steampunk inspiration that the label is built around as the creative concepts are endless. "We want our brand to appeal to the steampunk and cosplay community but more than that it is for someone with a love of creative expression through clothing."
Sunday, 08 February 2015 21:53

Jeanine Clarkin

Jeanine Clarkin established her funky, urban street wear label in 1994, bringing Maori art and clothing design to a new generation. Her 2014 Winter/Summer season collection draws inspiration from her local environment. She incorporates silhouettes and colors, shades of green from New Zealand native Kereru and Tui birds into her work. It embraces yellow Kowhai blossoms, hot pink Manuka flowers with the colour of Karaka berries, encompassed by shades of the ocean.

The garments feature simple cuts and draping resulting in contemporary high fashion statements, founded in matauranga Maori.
Sunday, 08 February 2015 21:43

Shona Tawhiao

Artist, Weaver and Designer Shona Tawhiao is based in Mount Maunganui NZ. Shona graduated from Unitec in traditional and contemporary Maori Raranga weaving techniques and methods in the mid 90s. She was taught by Kahutoi Te Kanawa.

Shona has exhibited her style of woven art extensively. Her first major group exhibition was in 1998 Te Uru Patu staged on the confiscation line in Taneatua Tuhoe. She has produced TV sets for Maori Television, and worked in art and costume departments for film television and theatre. Recently Shona has been producing award winning woven garments where she has developed techniques and designs that are unique to her aspirations of Maori culture and other indigenous nations.

Shona has shown collections at NZ Fashion Week 2010-2013 and also at Melbourne's Fashion Week 2013 and 2014. Shona designed costumes for 'The Maori Troilus and Cressida' that opened Shakespeare's Olympics at The Globe Theatre in London to rave reviews. This led to her being nominated and winning the Brancott Estate 'Best Costume Designer of the Year 2012' at The Chapman Tripp Theatre awards in Wellington NZ.

Currently she is working towards showing her work globally and increasing the awareness of contemporary Maori Art, Weaving and Fashion. Shona has been invited to show her work in London and again in Melbourne in August and September 2014 and is currently preparing a new collection.