Co-founded by Kim Kardashian, online fashion accessories retailer ShoeDazzle is launching its online styling service and fashion store in the UK this September. ShoeDazzle was founded in 2009 in America and currently has over 3 million members. The website works with customers completing a free ShoeDazzle style profile, picking their favourite celebrity looks or catwalk images. Once the profile has been created, ShoeDazzle's celebrity stylists, including Kim, will create a personal selection of shoes, handbags and jewellery to specifically suit the consumers individual style, giving the customer a personalised shopping experience. Every product on the site is priced at £39.95.