Shakeup Cosmetics found out that one of the biggest priorities for men when choosing skincare and cosmetic products is the ease of use, followed by efficacy. This is why the brand is bringing to market two revolutionary twist-up sticks, supporting both men’s skincare routines and their lifestyle needs.

Introducing Shakeup Cosmetics with their latest innovative men’s skincare products: two brand new twist-up skin saviours for men.

Shakeup Cosmetics understands male skin necessities and has become the fastest-growing beauty brand in the UK. It should be definitely included in every man’s grooming and skincare routine, helping them look and feel their 100% every day!

Stick One

Hydrate In A Hurry Moisturiser - Stick With Cucumber Extract And Hyaluronic Acid (RRP £15)

Designed to offer men a way to cool, soothe and hydrate hardworking skins in a hurry. This power-packed twist-up stick is full of skin-nourishing ingredients, designed to work with male skin needs, AND fit into busy lives.

Ingredients: with Hyaluronic Acid to plump and help hydrate, Witch Hazel to soothe and ease redness, Cucumber Extract to cool in a hurry and Vitamin E to fight free radicals and environmental damage, it is an essential addition to busy men’s skincare.

Benefits: perfect for post-workout skin recovery, hydrating-on-the-go and morning-in-minutes routines. Hydrate in a Hurry has a fresh, light fragrance and invisible on the skin.

Stick Two

You Do The Mask – Purifying Clay Draw-on Mask With Activated Coconut Charcoal And Kaolin Clay (RRP £15)

Men’s skin needs the same care and attention that a women’s, but rarely (if ever) gets it. With that in mind, ‘You do the Mask’ is a twist-up no-fuss, no-mess masking stick that works with the skincare needs of men to provide a regular treatment option.   

Ingredients: Activated Charcoal, to clarify and improve the look of men’s slightly wider pores and oilier skins. Coconut Extract to nourish deeply and provide a protective barrier for moisture, Glycerine for a smooth, frictionless application and Kaolin Clay for the deepest cleansing experience possible.

Benefits: deeply cleansing, skin refining and nurturing, without being messy or tricky to use.  The fragrance is indulgent without being too sweet or cloying and the mask is easy to apply and use.  Skin refining results speak for themselves, You Do the Mask is perfect for men with sensitive, blemish-prone skins. Ideal for fitness fans, as it draws the sweat and impurities of your workout routine out before it can clog pores and dull skin.

What the founding brothers Shane and Jake say…

'We know that men don’t want skincare and make up that takes forever to use or has a huge learning curve. We’ve developed these to make having well cared-for skin easy, without compromising efficacy'.

Beards are the recognition of the men. It mostly adds maturity to the appearance and personality of men and a person with a beard looks more graceful and handsome.

This January saw the launch of the very first black owned grooming brand in the UK specifically tailored to black men.

Unlike us, fashionista, our better halves does not always care that their style and look says a lot about them and that looking good makes you feel good and confident about yourself.

I believe that there are 2 types of guys, the ones that does not care about their personal style and image and secondly the ones to whom personal style and grooming is everything.

Dating a guy in the first category, can be a nail biting experience for any on-trend stylist fashionista.

Because you want your man to look good when you are going out but you also do not want him to feel like you are trying to change him.
So what is a girl to do? Do you subtly nudge him by sneaking in new pieces into his wardrobe that you would like him to wear and suggest he wears them every time you go out or bombard him with images of well-dressed men and not so subtly tell him that, that is what you would like him to wear and look like when you go out.

If you have taken it upon yourself to be your man’s personal stylist, here are three basic rules to teach him.

Get The Fit Right

Men want to be comfortable in what they are wearing, so “fit” is not so important to them, as they might find that wearing things that are too tight are for females. So get rid of all those baggy jeans and oversized t-shirts and any items that are outdated. Get him to buy pieces that are more fitted to his body types and shows of his sculpted body (that is if he works out, if not get him to start going to the gym and eating healthy).

Formal pieces, like suits, nothing looks worse than a suit that hangs of your man’s body. Get it tailored for him. A well fitted suit oozes sexiness on any man.

The same applies to casual pieces like jeans, t-shirts and shorts, you do not want to go to tight but when something fits right your man will look like a million dollars even when the items he is wearing is from the high street.

It's All In The Details

Start by finding colours that match his skin tone. When you guys are out shopping hold different coloured t-shirt up to his face and watch what the colour does when you hold it up to his face, does his eye brighten up and does it bring out his features or does the colour make him look washed out. Choosing the right colours that matches his eyes, hair and skin tone can make a huge difference in your man’s appearance.

Shoes, belt and ties these are his finishing touches and gets noticed a lot more. So if he is going for a casual jeans and t-shirt look, pair it with a great pair of loafers and a good belt. As with women, accessories completes any outfit, so you would want his accessories to bring his look together, taking him from 0 to 100 in seconds.

Head to Toe Grooming

Start by introducing him to a cleansing routine, because as his lady, you know that good skin start with cleanse and moisturise.
This does not need to cost a lot of money, the L’Oréal for men range are very good and affordable and if you can get him to start introducing this into his daily routine, he will defiantly see the effects in the long run.

Well-kept Hands And Feet
A manicure and pedicure every now and then is never a bad idea, as a man with long finger and toe nails are not a pretty sight and can easily deflate his well put together look. Along with well-kept hand and feet goes clean and well cut hair and beard (if your man wears a beard).
Do not overdo it on the fragrance, I am sure that your man likes to smell nice and you like it when he smells nice. But do not let him overdo it on the fragrance, so much, you do not want then everyone else to walk out as soon as he walk in because the smell is to over powering. The golden rule is two or three sprays is more than enough.

Mud Mask

Introduce him to clay masks, getting him to apply a clay face mask once a week will improve the texture and tone of his skin, as it removes all unwanted impurities such as oil and dirt.

You will never really be able to change your man but you can teach him that looking good is not such a bad thing because there is nothing better than showing off your well-dressed confident man.