RAY CHU has proudly announced the upcoming release of its highly anticipated Spring/Summer 2024 collection. Drawing inspiration from the ocean, this season's collection is centred around the enigmatic Manta Ray, intertwining the marine ecosystem with the spirit of bravery.
It started on the screens, then on the socials, and it carried on and on: influencers and celebrity influencers have been shaping our purchasing decisions for quite a long time, but the scenario seems to be changing.
When choosing a brand among many others, personal taste, disposable income, and necessities will all play an important role, but the older and younger generations are driven also by two different factors, a study by Amex says.
Eight years ago, the Paris Agreement set challenging yet critical goals to limit global temperature increase to 1.5°C, with a reduction of emissions by 45% by 2030 to reach net zero by 2050. Undoubtedly, net zero is a big challenge for the fashion and apparel industry.