Monday, 26 February 2024

MAISON YOSHIKI PARIS' Grand Debut at Milan Fashion Week

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Maison Yoshiki

MAISON YOSHIKI PARIS by Japanese musician, filmmaker and designer YOSHIKI made its grand debut on February 20th during Milan Fashion Week with a memorable runway and live performance.

Multitalented musician YOSHIKI presented MAISON YOSHIKI PARIS during Milan Fashion Week, expanding his sense of fashion after his Yoshikimono.



YOSHIKI marked the Milan Fashion Week Autumn/Winter 2024/25 fashion event calendar with a runway show that blew away the audience of fashion media and industry who gathered for the worldwide debut of his new high-fashion brand at Bocconi University.

YOSHIKI created a top team from around the world to present his first show in Milan, including renowned fashion stylist Carlyne Cerf de Dudzeele, the former Vogue US fashion director who influenced the careers of industry giants Versace, Lagerfeld, and others. The team also includes Maida Gregori Boina (casting), Odile Gilbert (hair), and Kabuki (makeup). YOSHIKI also assigned Kuki de Salvertes, who has worked with many designers including Vivienne Westwood and Raf Simons, as the brand's development director. YOSHIKI also brought together an amazing group of industry collaborators.

The debut of MAISON YOSHIKI PARIS was presented with a dramatic and edgy soundtrack featuring an onstage appearance by YOSHIKI.

About MAISON YOSHIKI PARIS Launch Collection And Style

YOSHIKI's cutting-edge line debuted with 37 looks – of which a selected number of items will be available soon on the official website – including apparel, accessories, and shoes. MAISON YOSHIKI PARIS represents the latest move in the world of high fashion by the iconic musician, designer, and filmmaker after the launch of Yoshikimono, a collection of rock-inspired kimono. MAISON YOSHIKI PARIS fuses YOSHIKI's visions of fashion and lifestyle with RTW glamorous and genderless designs.

When defining his style, YOSHIKI affirms: "The collection is feminine but also genderless with a very contemporary, edgy style and a touch of rock n roll which has always been important to me. In my opinion, it's extremely creative, with a very showy finish. All the materials are very high-end, natural, and Italian or French. The collection currently consists of 37 looks, comprising a comprehensive range of products, all in black with subtle red accents."

"The silhouettes are elongated, structured, and powerful. The range of materials includes a patchwork of smooth or tailored silk, silk velvet, faux fur, dry and stretch wools, and oversized sequins, creating a rhythmic stride for those who wear them. Naturally, denim features prominently in my collection, which I have chosen to reinterpret in various stages. I have created 8 spectacular silhouettes in collaboration with one of the best couture houses. As for accessories, boots, glasses, and gloves have been meticulously handmade, along with the jewelry. Additionally, sneakers have been developed in partnership with the Japanese brand Grounds, a brand I admire."

Statement From YOSHIKI

"MAISON YOSHIKI PARIS is a structure that will bring together all my creative activities in fashion, design, and lifestyle. It's the logical extension of Yoshikimono, which I created in 2011 and which until now focused on the art of the kimono, which was revisited in an edgy and contemporary way at the various Tokyo Fashion Weeks.

MAISON YOSHIKI PARIS, which has a more international vision, shares the values that are precious to me personally: sustainability, upcycling, short production circuits and, of course, genderless.

My personal relationship with fashion started when I was a child. My father ran a luxury kimono business and I’ve always been surrounded by textiles, craftsmanship and a real sense of elegance. Of course, as an artist, I’ve always taken care to look after my appearance and my looks, so I’ve always been interested in international avant-garde fashion. From the outset, I’ve followed the collections of Alexander McQueen, V9 Dior, Saint Laurent, and Versace, whom I’ve always admired, as well as other designers I like and wear.

Milan has always been a great source of inspiration for me. Its architecture, culture, museums and of course concert halls. In the context of MAISON YOSHIKI PARIS, Milan is undoubtedly the world's fashion business capital with the greatest international artistic influences. Obviously, the main sector of activity for MAISON YOSHIKI PARIS will be fashion. A range of women's ready-to-wear but also genderless. Complete with the development of essential accessories such as shoes, bags and jewelry from the very first collection. Season after season, the range of products will grow in order to respond as much as possible to the different desires of my clients and customers (sunglasses, underwear ...) The next step for MAISON YOSHIKI PARIS is decisive: on February 20 at 8 pm, the first show for my brand will happen during Milan Fashion Week. I'm going to do everything I can to make it edgy, striking, with a very spectacular impact on the public. In fact, it will be the starting point for the entire development of my fashion brand MAISON YOSHIKI PARIS."

"I will choose MAISON YOSHIKI PARIS muses and ambassadors from the artists and singers of the new generation, whose style and personality will be most in tune with my ambition and vision.

In addition to its development in fashion, MAISON YOSHIKI PARIS will also be tackling lifestyle in collaboration with specialist French houses. For example, a collection of water glasses, wine glasses and champagne glasses will soon be launched in collaboration with BACCARAT. This is a collaborative project with the BACCARAT. Of course, this is directly linked to my work with Rob Mondavi, Jr. in Napa for my wines and V9 my partnership with Pommery for my own champagne. I have always dreamed of offering my guests a prestigious glass service representative of my vision and made by the greatest French crystal maker."

To take part in YOSHIKI's vision, visit MAISON YOSHIKI PARIS' website and Instagram.