Designer Naeem Anthony showcased his new collection for the A/W24 season at London Fashion Week, the sweet spot between modernity and timeless lines.
About The Collection: Sartorial Touches
Boldly feminine silhouettes featuring notably strong shoulders immediately give shape to a thoroughly modern collection. At the rudimental level, the collection is a homage to the timeless and meticulous tailoring techniques that Anthony has become so renowned for, and yet aesthetically it is an expression of boundary-breaking, freedom and gender diversity. It is the intersection of heritage, modernity, and undimmed individuality.
The fabric diversity imbues the collection with wholly unique textural qualities. Helen Anthony proudly designs its own luxury fabrics and yarns in the UK, and it has used a vibrant palette of yellow, red, blue, green, pink, and white to represent Naeem’s diverse cultural influences, as well as his love of Scotland, where much of the fabric is woven.
Luxurious fabrics such as cashmere, wool, satin, and mesh have been beautifully rendered into strong tailored silhouettes, from voluminous long coats to short-cropped styles via flared trousers and oversized bags. With hand-knitted multi-coloured crochet details from the brand’s collaboration with Yorkshire-based Laxtons Yarn, the collection at once champions the heritage of fine tailoring while also pushing its envelope.
About Helen Anthony
Founded in 2015 by tailor and designer Naeem Anthony, the brand name is a portmanteau of Naeem’s surname and the first name of his great-grandmother, Helen Thomas. She was the first to champion Naeem’s talents and to teach him basic tailoring skills.
Contemporary, sharp, and daring, yet retaining the essential classic elements of fine tailoring, Helen Anthony’s aesthetic projects a striking individualism using bold colours and patterns presented in an array of luxury natural fibres woven in the UK.
Find Helen Anthony's creations online and watch more from the LFW presentation on the official Instagram page.
