At Fashions Finest, we value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and safeguard your personal data in accordance with UK data protection laws, including the Data Protection Act 2018 and the General Data Protection Regulation (GDPR).
Please read this Privacy Policy carefully to understand how we handle your personal information.
1. Information We Collect
We may collect and process the following types of personal data:
- Personal Identification Information: Name, email address, postal address, phone number, etc.
- Payment Information: Credit/debit card details (only for transaction processing).
- Technical Data: IP address, browser type, device information, and browsing activity on our website.
- Usage Data: Information about how you interact with our website, such as pages visited, time spent, and links clicked.
- Marketing Data: Your preferences in receiving marketing communications from us.
2. How We Collect Your Data
We collect data through:
- Direct interactions: When you sign up for newsletters, place an order, or contact us directly.
- Automated technologies: Our website may use cookies and other tracking technologies to collect information about your browsing habits.
- Third-party sources: We may receive data from external platforms (such as social media accounts) if you interact with us through these channels.
3. How We Use Your Data
We use the personal data we collect for the following purposes:
- To process orders and payments: To fulfil your purchases, process payments, and deliver products.
- To communicate with you: To send order updates, customer service messages, and promotional offers if you’ve opted in to receive them.
- To improve our services: To analyse usage data and enhance the user experience on our website.
- For marketing purposes: To send targeted marketing communications based on your preferences (you can opt out at any time).
- To comply with legal obligations: For example, maintaining transaction records for tax and accounting purposes.
4. Sharing Your Data
We do not sell your personal information to third parties. However, we may share your data with:
- Service providers: We may share your information with third-party companies that help us run our business (e.g., payment processors, delivery services, email marketing platforms).
- Legal authorities: If required by law, we may disclose your information to authorities or other entities.
5. Cookies and Tracking Technologies
Our website uses cookies and similar technologies to improve your browsing experience. Cookies are small text files placed on your device to help us remember your preferences and enhance website functionality. You can control cookie settings through your browser settings.
For more information on how we use cookies, please see our Cookie Policy.
6. Your Rights
Under the GDPR, you have the following rights regarding your personal data:
- Right to access: You can request a copy of the personal data we hold about you.
- Right to rectify: You can request corrections to any inaccurate or incomplete information.
- Right to erase: You can request that we delete your personal data in certain circumstances.
- Right to restrict processing: You can request that we limit how we process your data.
- Right to object: You can object to processing based on our legitimate interests or direct marketing.
- Right to data portability: You can request to receive your data in a machine-readable format for transfer to another service.
To exercise these rights, please contact us at the details provided below.
7. Data Retention
We will retain your personal data for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by law. For example, we may retain transaction records for tax purposes.
8. Security of Your Data
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, or destruction. However, no method of data transmission over the internet is entirely secure, and we cannot guarantee absolute security.
9. Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices or the content of these external sites. We encourage you to review their privacy policies before providing any personal information.
10. Children’s Privacy
Our services are not intended for children under the age of 16, and we do not knowingly collect personal data from children. If you believe we have inadvertently collected such information, please contact us so we can delete it.
11. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the "Effective Date" at the top will be updated. We encourage you to periodically review this policy to stay informed about how we are protecting your data.
12. Contact Us
If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:
Fashions Finest
Email: info@fashionsfinest.com
Address: 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ
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This Privacy Policy is in compliance with UK privacy laws and is subject to change in line with legal requirements.