Privacy Policy

Fashions Finest has created this privacy statement in order to demonstrate our firm commitment to protecting your privacy. Questions regarding this statement should be directed to Fashions Finest by email to or by mail to:

Fashions Finest CIC
71-75 Shelton Street
Covent Garden

Any modifications to this policy will be posted in this space. We welcome any questions or comments you have; please direct them to

The following discloses our information gathering and dissemination practices for our website:

What Information does Fashions Finest gather and how?

We strive to provide our members with a superior, personalised and customised Internet experience. To do so, Fashions Finest gathers information through optional, voluntary registration about each of our members' geographic location, personal interests, and preferences, all the while ensuring the privacy protection of that information. We also collect navigational information, by using a feature of your browser called "cookies".

Through our site's registration form, and our online survey we ask you to voluntarily give us contact information such as your name and e-mail address, as well as demographic information (e.g. age, gender, income) and might also ask for financial information like account or credit card numbers, when necessary. Additional personalisation features might in certain areas of the site enable you to further customise content areas or topics of specific interest to you.

Our servers automatically collect information about which sites users visit and which pages are viewed within our sites, by using a feature of your browser called "cookie" which assigns a random number, or "User ID," to your browser. The cookie automatically identifies your computer, when you visit the site. We also use cookies placed by third party servers to target the advertising delivered to you. This practice is common in Internet advertising. We only identify the computer that is used to access the site. Unless you specifically tell us, we will never know who you are, even though we assign your computer a cookie. Internet browsers offer you the option to generally refuse to accept cookies. You should understand that certain areas of this site might not function properly if you set your browser to refuse cookies.

We also collect "Log Files" to analyze the traffic on our advertisements, develop member patterns and derive basic statistics. The "Log Files" are collected solely for internal use and will not be passed on to Third Parties" unless it is collected for a promotion or event.

Fashions Finest uses the information voluntarily given to us as a means to tailor parts of our service to your needs. Some of these personalised services are made available directly by us, while others are offered by our content partners. We also use the information in order to analyse and evaluate member preferences, comments, and suggestions of Fashions Finest offerings in order to improve the present and future versions of our website.

Fashions Finest will never willfully disclose individually identifiable information about our members to any third party without first receiving that member's permission unless we believe in good faith that the law requires it, to protect the rights or property of Fashions Finest. Notwithstanding the above, however, Fashions Finest may disclose individually identifiable information about it's members to any third party in connection with the transfer of substantially all of the business operations of Fashions Finest (whether of asset sale, stock sale, merger or otherwise). Therefore we cannot guarantee, that your personal information or communications will remain private.

To help our advertisers better understand our member's preferences and interests, Fashions Finest creates summary or aggregate - but not individual - reports on a regular basis. (An example of the type of information provided in a summary report might be, "32,000 people clicked on Advertisement 'X' today and of those people, 85% were males who have indicated that they intend to buy a new car during the next 24 months"). Fashions Finest advertisers use this information to determine the effectiveness of their efforts. We never provide our advertisers with individually identifiable information about our members unless the member has given explicit permission for us to do so.

Use of individual Information. Individually identifiable information provided to Fashions Finest is used throughout the service to provide an experience that is tailored to the needs of our members.

In certain cases this information will also be shared with Fashions Finest content partners who provide content or enhanced services, but only if you have given permission. When information is given to a content partner to operate a service (i.e., chats or free e-mail service) that partner may have its own privacy policy that you should read and understand before submitting any of your personally identifiable information to be shared with that partner. Fashions Finest retains no responsibility or liability for privacy policies of those entities. Companies that purchase advertising on Fashions Finest may track your navigation to and from their sites and collect aggregate information about you when an ad is displayed or when you click on their ads. Fashions Finest does not control this collection of information, nor do we monitor the use of this information once our advertisers obtain it. You should contact these advertisers directly if you have questions about their use of this information. Additionally, Fashions Finest does not control the information collection and distribution policies on sites outside of Fashions Finest.

If you choose to make a purchase through an online affiliate program or service linked from Fashions Finest, be aware that the company operating the store will receive any information given, such as a credit card number or home address. These merchants have separate and distinct privacy and data collection practices. Fashions Finest retains no responsibility or liability for the privacy policies of these online stores. To obtain more information about an individual vendor's policy on privacy, please visit their homepage and review their privacy statement before making a purchase decision.

Opt-out policy. Fashions Finest gives users options wherever necessary and practical. Our policy on communications directed to our members is very clear:

If you have explicitly authorised Fashions Finest to provide personally identifiable information to a third party, any request not to receive any communication from such third party should be directed to the third party site.

Data Protection. We are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998). We collect information about you for two reasons: firstly, to process your order and secondly, to provide you with the best possible service. We will not e-mail you in the future unless you have given us your consent. Should you wish to contact us regarding our Privacy Policy please do so.

What are Fashions Finest Data Security Procedures? We have taken industry-standard measures to ensure that your private communications and personal information is accessible only to select individuals with a "need to know" at Fashions Finest. Any sensitive information that is collected through our online-shopping form will be sent to us through encryption. All information is stored on a secured database and is accessible only after a password has been entered. However, please remember though that "absolute security" does not exist on the Internet.

What is Fashions Finest Policy Towards Children? Fashions Finest has no intention of collecting any personally identifiable information from individuals under the age of eighteen years of age. Where appropriate, Fashions Finest will specifically instruct children not to submit such information on our websites or advertisements. If a child has provided us with personally identifiable information, a parent or guardian of that child may contact us at the email address or address listed in this Privacy Statement if they would like this information deleted from our records. We will use reasonable efforts to delete the child's information from our databases.

By joining or participating in Fashions Finest, you acknowledge that this privacy policy is part of our user agreement and you agree to be bound by all of its terms and conditions.