Monday, 29 November 2021

OPV Beauty launches on ASOS and Cult beauty

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OPV Beauty London

Beauty: a celebration of our truest selves through the playful use of colours. This is OPV Beauty, the house of all-inclusive and kaleidoscopically explosive makeup palettes.

OPV Beauty, created by East Londoners Bukola and Opeyemi Adeyemo, is happy to launch on ASOS and Cult beauty. A brand made by two sisters for every sister, for every skin colour and complexion.


A 'movement for people ready to share their true colours with the world'. OPV Beauty, the brainchild of Bukola and Opeyemi Adeyemo, embraces the beauty within each of us with shades that work with every skin type and on every ethnicity. The independent and black-owned beauty brand is launching on ASOS and Cult beauty, just in time for Christmas.

About The Brand

Bukola and Opeyemi grew up together, loving flicking through glossy magazines. Pages populated by beautiful and glamorous people struck their imagination. Together, they dreamt about a company that could express individual beauty in an inclusive and universal way. The idea of OPV Beauty was ready and set to go. The two sisters wanted a beauty brand for people of all colours, that could be ethical and gentle with all skin types and the planet. OPV Beauty, as it encourages everyone to express their true selves with makeup, also wants to offer a cruelty-free option that is enjoyable and safe to use.

Now available on ASOS and Cult beauty, OPV Beauty has a range of pigment-packed and highly wearable makeup palettes. Glamorous books of beauty with an extended selection of shades from natural and pastels to glitters and bright hues. The long-lasting textures and variety of tones make very versatile palettes and perfect Christmas presents too!

OPV Beauty Palettes

Bloom Eyeshadow Palette (£29.00) - Inspired by the captivating beauty of flowers, the Bloom Eyeshadow Palette contains a beautiful array of 20 highly pigmented colours, for buildable long-lasting wear, in duo-chrome, matte and shimmer finishes.

Rainbow Splash Eyeshadow Palette (£29.00) - Add a pop of colour to a Christmas look with it. Bursting with 11 highly pigmented shades in matte, shimmer and metallic finishes, this palette is designed to blend well and help unleash party creativity.

35 Colour Eyeshadow Palette – Gorgeous (£20.00) - No one should be without this original and iconic Gorgeous Eyeshadow Palette to hand. Packed with 17 matte and 18 shimmering richly pigmented colours to enhance eyes for all occasions - from the office to a Christmas party, an all-natural weekday style to romantic dates.

Gorgeous II Palette (£27.00) - Perfect for creating vibrant, metallic, shimmering looks, the Gorgeous II Palette includes 35 shades of highly pigmented shades giving endless possibilities. From lemon to smokey, nude to brown, this palette is perfect for creating an array of striking looks.

Oshun Palette (£29.00) - Accentuate eyes with this striking palette of 12 luxe eyeshadows in yellow, golds, warm brown tones, amber and copper, inspired by the Oshun goddess. Perfect for mixing and blending for endless sparkling, vibrant eye looks, and buildable long-lasting wear.

Deborah St. Louis (Fashions Finest director) says: 'I loved everything about the Oshun Collection that was gifted to me. From the bronze ethnic looking packaging to the beautiful 12-colour mixed palette which is so perfect for my dark skin tone!'

Spotlight Palette (£29.00) - Lights. Camera. Action! Become the star of the show with the OPV Spotlight Eyeshadow Palette. Inspired by the dazzling lights of showbusiness, the diverse array of shades will ensure looks are standout. Featuring the essential matte shades to create depth, to subtle golden shimmers, all the way to bold blue metallic: the possibilities are endless.

Tropical Dream Palette (£30.00) - Transport yourself to warm sandy shores and palm tree-lined beaches of the tropics this season with OPV Tropical Dream Palette. From the deepest blue to the most vibrant orange, the must wear shades will take looks to the next level. Featuring 18 shades in an array of intense metallics, shimmers and creamy mattes. The ultra-pigmented shadows blend easily for maximum colour pay off!

Yemoja Palette (£29.00) - The stunning 'Yemoja' 12-shade palette is inspired by the Nigerian goddess of Yoruba, the protectress of women, love, and healing. The palette includes a generous supply of 12 different oceanic shades. Every shade is designed to blend well and combine with the other tones for a dazzling array of unique looks.

For your sister, your best friend or yourself, OPV Beauty has the right colours to enhance everyone's true beauty. Whether it is about following the latest trends or feeling gorgeous every day, you can pick and mix the shades you need with OPV Beauty palettes.

Discover and shop OPV Beauty world of colours online, ASOS and Cult beauty.