The UK’s leading online store for limited edition sneakers and high-end streetwear The Edit LDN, today announced the opening of its first ever UK boutique store in Harrods, one of London’s most famous department stores.

Candice Brathwaite, face of Oxford Street and its #BEYONDNOW campaign, arrives in stores with her sustainable capsule collection featuring 30 of the most loved brands from Oxford Street.

Candice Brathwaite’s #BEYONDNOW Edit is now available in stores, an A/W 2021 capsule collection with selected pieces from 30 Oxford Street high street brands. The collaboration inspires a positive approach to shopping and fashion.

Candice Brathwaite’s edit is a 54-piece capsule collection using products from the responsible and conscious collections of 30 Oxford Street brands. The collaborative collection is curated into nine 9 Autumn/Winter looks all available in-store on Oxford Street. Oxford Street BEYOND NOW is the destination’s first sustainable awareness initiative showcasing the positive changes that some of the UK’s most beloved high street brands are making to create a brighter future for our high street and how we shop.

Look 1

Urban Outfitters, BDG Recycled Denim Jacket, 200 Oxford Street, £56
Nike Air Force 1 Crater Flyknit Trainers, 236 Oxford Street, £69.95
Ganni Dress part of Selfridges Planet Earth Collection, 400 Oxford Street, £205
Pandora Brilliance Collection Lab Grown Teardrop Diamond Bracelet, 257/259 Oxford Street, £250

Look 2

John Lewis & Partners Sustainable and Traceable Cashmere Jumper, 300 Oxford Street, £99
Zara Join Life Wrap Skirt, 333 Oxford Street, £29.99
Adidas Vegan Stan Smiths from Schuh, 200 Oxford Street, £75
H.Samuel Diamond Story 18ct White Gold Diamond Ring, 250 Oxford Street, £1,699
Pandora Brilliance Collection Lab Grown Diamond Earrings, 257/259 Oxford Street, £690

Look 3

H&M Conscious Knit Dress Made With Certified Recycled Materials, 174-175 Oxford Street, £34.99
Ganni Recycled Chelsea Boots Part Of Selfridges Planet Earth, 400 Oxford Street, £195
Acne Studios Vally Checked Wool Scarf Part Of Selfridges Planet Earth, £220
Swatch Big Bold BIOCERAMIC Watch, 313 Oxford Street, £108
John Lewis & Partners Matt & Nat Recycled Vegan Cross Body, 300 Oxford Street, £65
H&M Conscious Earrings, 174-175 Oxford Street, £5.99

Look 4

River Island Hoodie Made From Organic & Recycled Materials, 473 Oxford Street, £38
River Island New Leaf Mid Rise Jean, £42
Teva Sandals From Schuh With REPREVE® Polyester Yarn By Unified And Recycled Plastic Webbing, 200 Oxford Street, £60
Parley For The Oceans Clean Waves Sunglasses From Selfridges, 400 Oxford Street, £200
H&M Conscious Rings, 174-175 Oxford Street £6.99
H&M Conscious Hair Clips, 174-175 Oxford Street, £3.99
Lush Zig Zag Knot Wrap, 175-179 Oxford Street, £4

Look 5

Sandro Dress Part Of Selfridges Project Earth Collection, 400 Oxford St, £359
John Lewis Trench Coat Supporting BCI Cotton Farmers, 300 Oxford St, £99
Tezenis Paris Recycled Microfibre Balconette Bra, 266-270 Oxford St, £14.99
VEJA Womens V-10 Logo Embroidered Leather Trainers, Part Of Selfridges Project Earth Collection, 400 Oxford St, £125
Monica Vinader Earrings, Part Of Selfridges Project Earth Collection, 400 Oxford St, £140
H&M Ring, Part Of The Conscious Collection, 174-176 Oxford St, £2.99
H&M Patterned Scarf, Part Of The Conscious Collection, 174-176 Oxford St, £6.99

Look 6

Mango Printed Cotton Top And Skirt Part Of The Committed Collection. 225-235 Oxford St, Top £19.99 And Skirt £29.99
Urban Outfitters Vintage Leather Blazer, Part Of Urban Renewal Collection, 200 Oxford St, £99
Adidas Gazelle Shoes, Part Of The Adidas Sustainable Collection Available From Schuh, 200 Oxford St, £70
H&M Bag, Part Of The Conscious Collection, 174-176 Oxford St, £17.99
H&M Necklace, Part Of The Conscious Collection, 174-176 Oxford St, £3.99
Tezenis Short Ribbed Recycled Cotton Socks, 266 Oxford St, £6.99

Look 7

Whistles Speckled Animal Skirt, Part Of Selfridges Project Earth Collection, 400 Oxford St, £59
Selfridges ROOP Satin Bag, Part Of Project Earth Collection, 400 Oxford St, £75
Selfridges Frame Cashmere Jumper, Part Of Project Earth Collection, 400 Oxford St, £350
H&M Earrings, Part Of The Conscious Collection, 174-176 Oxford St, £12.99
H&M Grey Headband, Part Of The Conscious Collection, 174-176 Oxford St, £9.99
Converse Khaki Run Star Hike Recycled Hi Trainers, Available From Schuh, 200 Oxford St, £90

Look 8

United Colors Of Benetton Pattern Dress, Made With 100% Sustainable Materials, 89 Oxford St, £59.95
New Balance 998 Remade in Pink, 287-291 Oxford St, £200
Uniqlo Recycled Jacket, 311 Oxford St, £79.90
Swatch Big Bold BIOCERAMIC, 313 Oxford St, £108
H&M Earring Crawler, Part Of The Conscious Collection, 174-176 Oxford St, £3.99
Timberland Allington Boots With Rebotl ™ Fabric Lining & Recycled PET Laces. From Schuh 200 Oxford St, £120

Look 9

H&M Conscious Ribbed Knit Dress, 174-176 Oxford St, £39.99
H&M Conscious Patterned Scarf, 174-175 Oxford Street £6.99
H&M Conscious Hat, 174-176 Oxford St, £19.99
All Saints Coat, Part Of The Selfridges Project Earth, 400 Oxford St, £379
H&M Conscious Necklace, 174-175 Oxford Street £12.99
Acne Studios Cross Body Bag, Part Of Selfridges Project Earth, 400 Oxford St, £850

You can mix and match the selected pieces or steal a complete look from Candice Brathwaite's BEYOND NOW Edit capsule collection. It makes a small but relevant change in your style and fashion habits.

Find further information about the campaign online or discover more on Oxford Street Instagram page.

Oxford Street with fashion author and presenter Candice Brathwaite announces the launch of BEYOND NOW, the first sustainable initiative that sets to make a change in the way we shop our favourite high street brands.

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