Tuesday, 31 August 2021

Advanced Nutrition Programme launches Skin Moisture IQ

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Advanced Nutrition Programme™

This September skin supplement brand Advanced Nutrition Programme is ready to target one of the most common skin concerns around the globe: dry or dehydrated skin. With the cold season around the corner, the newly launched Skin Moisture IQ presents itself as a straightforward daily solution to dehydrated skin.

To help ward off dry skin and achieve total skin hydration, Advanced Nutrition Programme launches SKIN MOISTURE IQ – a new, intelligent 28-day skin supplement system, formulated specifically to deliver radiant, hydrated, supple and youthful-looking skin from top to toe.

About The Product

Cleverly curated by our skin researchers, SKIN MOISTURE IQ includes five daily capsules pristinely packaged in convenient, daily pods, all selected for their combined, science-backed skin benefits. Featuring one of the first supplements of its kind to combine the powers of hyaluronic acid and ceramides, each dose features 36 ingredients including omegas 3 and 6 plus vitamins A and D, in capsule form.

SKIN MOISTURE IQ combines proven, potent Advanced Nutrition Programme™ supplements for multi-layered skin hydration and comfort with each daily pod containing:

  • 1x Skin Moisture Lock™: our patent-pending multi-asking supplement. Hyaluronic acid and ceramide to plump, hydrate and support skin barrier function. Trials showed 64% improvement in hydration and 28% improvement in wrinkle depth.*
  • 2x Skin Omegas+: soothes and hydrates with omega-3 fatty acids from sustainably sourced fish oil, omega-6 fatty acids from evening primrose oil and vitamin A.
  • 1x Skin Vit A+: vitamins A and D support skin cell renewal, rejuvenation and skin health.**
  • 1x Skin Vitality: the modern multivitamin, with 28 evidence-backed ingredients. Including vital co-factors such as vitamins C, E, B2, B3, zinc and magnesium.

Research Insights

Dry or dehydrated skin is one of the most common skin concerns across the globe. In the UK, the British Association of Dermatologists estimates that 59% of women experience dry skin, particularly during the winter months when seasonal changes can disrupt skin composition. In Advanced Nutrition Programme™ pilot trials, 95% of participants agreed that skin was less itchy, flaky or chapped after taking the supplement system for 12 weeks. Additionally, 89% agreed their skin condition had improved and was more radiant***. Advanced Nutrition Programme™ experts recommend SKIN MOISTURE IQ for all those suffering from dry or dehydrated skin, with particular benefits for those that suffer from 'winter skin' as seasons shift to the cooler months.

Lorraine Perretta, Head of Nutrition at Advanced Nutrition Programme™ explains: 'Dry skin is a universal concern, and not just on facial skin. The scalp, hands, arms and legs are equally prone to challenges like flakiness and dryness. The combination of a double dose of Skin Omegas+ together with hyaluronic acid and ceramides in Skin Moisture Lock™ supports hydration within and between skin cells at every layer, from the dermis to the stratum corneum. Completing this collection with the multi-tasking Skin Vit A+ and Skin Vitality, the modern multivitamin, elevates the moisturising mechanisms. Synergy is at the core of Advanced Nutrition Programme™ and our SKIN MOISTURE IQ amplifies this approach further for smooth, hydrated and comfortable future skin.'

Expansion Of Smart Supplement Systems

This new, smart supplement system is the latest Advanced Nutrition Programme™ innovation to harness the power of supplement synergy for optimum results. SKIN MOISTURE IQ joins the multi-award-winning Skin Ultimate as a powerful, convenient skin health solution, specifically targeting dry or dehydrated skin. SKIN MOISTURE IQ’s five, daily capsules work in harmony to deliver a comprehensive range of nutrients essential for healthily hydrated skin, plus vital 'co-factors' – ingredients that catalyse and enable essential processes within the body. The new skin supplement programme offering multi-layered skin hydration will be available online at advancednutritionprogramme.com for £77 from 1st September 2021.


*Results based on an Advanced Nutrition Programme™ pilot study conducted on 12 participants aged between 30 – 61 (1 man and 11 women) over 12 weeks. Measurements were taken using Courage + Khazaka equipment and were taken at the beginning of the pilot study and at the end of the 12 weeks.
**Vitamin A contributes to the maintenance of normal skin and has a role in the process of cell specialisation.
***Based on an Advanced Nutrition Programme™ pilot study conducted on 19 individuals aged 19-56 over 12 weeks. Our skin researchers administered a self-assessment questionnaire to monitor feedback from participants at the end of the 12 weeks.