Launching a fashion label does not feel complete without a public presentation; this has been the reality for many in the industry during the pandemic. The time to resume is now. After the standby forced by the pandemic, BLEU M can finally present its inaugural fashion show, 'La Chafrave'.

The Dublin-based designer Sharon Sweeney studied and worked in the environmental sector, which contributed to her passion for and commitment to sustainability in terms of using sustainable, organic, and locally sourced fabrics.

Photographer Joanna Mitroi

The collection Swanzy Land is constructed by Irish Linen, cotton, ramie, Tencel as well as deadstock fabrics.

It pays homage to the late pioneering modernist artist Mary Swanzy, an Irish landscape and genre artist, who dived into many different styles, among which she is acclaimed for being one of the country’s first abstract painters. Sweeney makes similar use of a muted and pastel colour palette throughout.

A pale lilac short pantsuit fuses feminine details like the Moschino-esque heart-shaped buttons with a harsher geometrical and abstract futuristic shape and cutouts. A white cropped Renaissance blouse with huge puff sleeves and tight button-downs on the sleeves brings past and future together. Sweeney showcases an interesting and abstract aesthetic with clashing contrast, yet they jointly create something new and concise.

www.sharonsweeney.com